BlueApron is failing spectacularly right now - delayed orders, meal kits mixed together, missing key ingredients, no recipe cards, customer service inaccessible and offline!
We have been using BlueApron for the better part of a decade, loyally receiving box after box and loving the variety of foods, the unique ingredients, the atypical home cooking slump. It appears that company has died long ago. Recipes have become repetitive, fresh herbs are nearly never an option, the meat portions and quality have shrunken. Regularly the orders are sent missing the recipe cards or they send the wrong one entirely. Occasionally they'd miss a minor ingredient here or there but they were always quick to credit the account or give a refund. Well that ended this week. It seems that they outsourced all order fulfillment to a company called FreshRealm, that went bankrupt in April 2026. As a result Misfit Markets, who has a completely different business model other than shipping boxes of food, has been given the daunting task of becoming a fulfillment partner as a result of the bankruptcy. I don't believe Misfit Markets is taking over yet, and this is just Fresh Realm laying off employees. But the orders that shipped this week from De Soto TX were a complete mess. They no longer sort the kits into bags, everything is loose in the box, the trays are flipped sideways so meat juice is swirling around everywhere because we all know these boxes are flipped every other way in delivery. This week reports are popping up all over social media Reddit, Facebook, Instragram, Twitter about people who are receiving partial boxes. People are being sent nothing but condiments, almost all are missing at least some meat, vegetables are spotty at best, some people even report getting a box with nothing but an ice packet and no food. Not sure what is going on but the future looks dim. To top it off, the complaint lines are fully unavailable, phone recordings just tell you they are closed even during normal hours, and then it hangs up, no option to leave a message. The text line is fully non-responsive. This feels like they are literally robbing people and giving them no option other than disputing with their credit card companies. Shame on Blue Apron, I am shocked at how quickly this all went south and nobody is communicating the issues to the impacted customers. Just stunning how many failures are happening all at once.