At Highlights Travel (formerly Asia Highlights), we believe that the best journeys don't just take you to new places — they bring you closer to what truly matters: meaningful encounters, shared stories, and a deeper sense of place. Since 1998, we've been designing private, tailor-made trips across China, Japan, and Southeast Asia, with a focus on meaningful connection, cultural depth, and effortless travel. Our expert travel designers work one-on-one with each traveler, while our trusted local hosts open doors to authentic, personal experiences. With over 10,000 reviews and an outstanding 98.8% 5-star rating on platforms, our travelers consistently return with more than memories — they return with a deeper understanding. Our current journeys on Highlights Travel website focus on Southeast and South Asia, where vibrant cultures and meaningful moments await. Interested in China or Japan? Discover more curated journeys at China Highlights, Japan Highlights and Thailand Highlights — part of the Highlights Travel family.
Reviewers overwhelmingly had a great experience with this company. Consumers frequently highlight the exceptional staff, describing team members as professional, exceptionally polite, and incredibly quick to respond to every single inquiry. Travelers truly appreciate the dedicated support in creating wonderful, tailored holiday itineraries that perfectly match their specific desires and requirements.
However, some customers also noted that while the planning phase was wonderful, they were still awaiting the actual execution of their upcoming trips. People often mention looking forward to seeing how all the organized activities, expert guides, and recommended accommodations will actually perform during their upcoming adventures.
We spent 20 days in China and we've had a great experience with Asia Highlights, ever since the beginning of our negotiation. They were flexible to adjust our wishes and everything went perfectly fine. We only had an issue with one guide in Xian, but they tried to make it up for us in the end. Our guides Jason in Chengdu, Lele in Guilin & Sofia in Zhangjiajie were the best! We'll keep gret memories of our trip to China.
Highlights Travel 回复2019-05-30
Hi Amanda,
Thanks for visiting China and we're so glad that you will have great memories of your time there! Hope that we can be of service to you again.
AH Customer-care Team
My experience working with Leo at Asia Highlights was very pleasant. He was quick to respond, knowledgeable, and accommodating. The only reason I am leaving 4 stars instead of 5 is because we didn’t end up booking the tour, but the planning experience was seamless. I will definitely utilize them in the future for any Asia trips I want to plan.
Highlights Travel 回复2019-05-30
Hi Nicole,
Thanks for letting us know how you found our booking service. We hope that we can be of service to you for any of your future trips to Asia!
AH Customer-care Team
Asia highlights was awesome with arranging exactly what we wanted to do on our trip. We were picked up at all our destinations and had a one on one guide to answer any questions we had. I would definitely plan another tour with Asia Highlights! I am giving it four stars because the group I was with did not click with one of our guides. However, the travel agency was responsive to any issues we had!
Highlights Travel 回复2019-06-26
Hi Traci,
So glad you got to do exactly what you wanted to do on your trip! Thanks for saying you'd choose us again and we hope we do get to serve you on your next Asian adventure.
Thanks for letting us help you craft a beautiful journey,
Asia Highlights Customer Care Team
Highly recommended company for south east asia trips
Thanks for the full arrangement, this is my second time experience with Asiahighlight/ china highlight companies. I have been to china, Vietnam & Laos and planning for Mynamar in the future
Thank you Albee for the arrangement
Highlights Travel 回复2019-06-26
Hi Fatima,
Thanks for choosing us for a second time! Vietnam, Laos, and China are beautiful countries full of rich history and culture. We hope that we get to serve you again when you make your way back to visit Myanmar one day!
Thanks for letting us help you craft a beautiful journey,
Asia Highlights Customer Care Team
I loved the Hanoi and luang prabang, the trip was amazing.
I highly recommended Asia Highlights for trip planning and organizing.
Highlights Travel 回复2019-06-26
Hi Fatima,
Thanks for recommending us! We always aim to provide great tailor-made trips for our customers. Although guests generally enjoy all the destinations, Hanoi continues to be one of our most sought out cities.
Thanks for letting us help you craft a beautiful journey,
Asia Highlights Customer Care Team
Our trip was fantastic !!! Asia Highlights Travel made sure that everything was on time but also was very patient when we wanted to stay longer to take pictures. Our Spanish guides were excellent !! they knew the history, the details and above all they were very pleasant !! the food was outstanding, delicious. I will recommend them any time !
Highlights Travel 回复2019-08-22
Hi Freed,
We are so glad your trip with us was fantastic! We're glad to hear that things were timely, but also flexible. One of our core values for ensuring authentic and enjoyable experiences is making sure trips are tailor-made, which even includes on-the-go changes if at all possible and if that's what a guest wants. We hope we have the chance to serve you again one day!
Thanks for letting us help you craft a beautiful journey,
Asia Highlights Customer Care Team
China Highlights
UME Travel
Asia Odyssey Travel
Global Highlights
China Discovery
Odynovo
CHINA CULTURE TOURS
AARDY