Contrarian Thinking, founded by Codie Sanchez, is on a mission to help 1 million people become financially and philosophically free by teaching them to create the wealth they need to live the life they want, on their own terms!
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Is Contrarian Thinking legit?
Contrarian Thinking (contrarianthinking.co) has a 4.9 out of 5 rating on OK.one, based on 104 user reviews collected here. It is listed under Education & Training and its reputation is excellent. Praise is nearly unanimous, with 98% rating it 4 stars or higher; The business has replied to 50% of negative reviews; Reviews mostly discuss User experience, Customer service. Last updated 2026-09-05.
What reviewers say
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Reviewers overwhelmingly had a great experience with this company. Customers frequently praise the knowledgeable and helpful staff for providing valuable guidance during mentoring sessions and interactive workshops. Consumers also deeply appreciate the warm, highly supportive community and the wide abundance of practical resources designed to help individuals successfully navigate complex business acquisitions.
However, some people mentioned difficulties regarding communication and a lack of follow-up from the team. Reviewers noted that certain interactions felt overly demanding without clear operational plans provided initially, while some participants experienced frustrating communication delays or unfulfilled promises regarding ongoing support during their entrepreneurial journey.
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Joining the Contrarian Thinking Boardroom has honestly been one of the best investments I’ve made in my business and it's only been a month. Codie and her team run a really strong program, but the biggest impact for me has been working with my coach, Alex Hooper.
Alex has a way of cutting straight through the noise and getting to the real issue quickly. He’s also given me ideas and strategies I genuinely never would have thought about on my own. Every call leaves me with a clear action plan and the accountability to actually execute it.
Even in the first few weeks, I’ve already been able to increase revenue, cut unnecessary spending, and start putting real systems and SOPs in place so the business runs more efficiently instead of everything living in my head.
If you’re serious about growing your business and want honest feedback, smart strategy, and real accountability, I highly recommend it!
Reply from Contrarian Thinking 2026-03-29
Appreciate you sharing this, Meg. Alex is great at turning complex problems into simple next steps that actually move the business forward. The results you are seeing this quickly are not luck, they come from action and accountability. Stay in that rhythm and it compounds fast.
The team is constantly challenging me to think bigger, move faster, and plan to stay ahead of the curve. So glad I joined the group. Lots of great business owners for networking, and lots of talent on CT and GB to help me get to the next level. Carter and Alex are stand outs, also thanks to Codie for creating the forum and all of the other amazing resources.
Reply from Contrarian Thinking 2026-03-29
Amanda, love hearing this. Growth comes from being challenged and it sounds like you are stepping into that fully. Carter and Alex will appreciate the callout and Codie built this space for exactly this kind of progress. Keep pushing, you are on the right track.
Contrarian Thinking's small business advisory practice, The Boardroom, is so much more than a typical "coaching" program. Codie and her team deliver a top-tier consulting engagement tailored to each owner's unique business goals. Consulting engagements like this were once only available to F500 companies and were very expensive. Codie made this available to the mom-and-pop family businesses that once filled our main streets, which now either sell to PE or compete with it. Leveraging her own team of experts and proprietary analytics, Codie gives small business owners the edge to compete in today's marketplace, to build the business of their dreams, and preserve their legacy for future generations. 10/10 recommend
Reply from Contrarian Thinking 2026-03-28
Michael, this is exactly why we built Boardroom. Small business owners deserve the same level of strategy and firepower that big companies get access to. Respect to you for taking that and putting it to work to protect and grow what you’re building. We’re in it with you.
What feels like an endless amount of resources, support, and guidance. Being in a “room” with like-minded, motivated people is contagious in the best way. The energy is empowering, the teamwork is real, and you can genuinely feel everyone cheering each other on. This academy truly delivers community, clarity, and momentum. Highly recommend.
Reply from Contrarian Thinking 2025-11-28
This is exactly what we’re aiming for, Rachelle. When you surround yourself with people who are all pushing forward, it becomes impossible to stay stuck. That mix of clarity, support, and momentum is what makes this more than just a course. Grateful to have you in the Academy.
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