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Contrarian Thinking

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104 reviews

4.9104 reviews
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About Contrarian Thinking

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Website
contrarianthinking.co
Category
Education & Training
Location
United States
Status
Unclaimed
Last 12 months
104 reviews
Replies to negative
50% (1/2)
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About this business

Contrarian Thinking, founded by Codie Sanchez, is on a mission to help 1 million people become financially and philosophically free by teaching them to create the wealth they need to live the life they want, on their own terms!

Written by the business, not verified by us.

Is Contrarian Thinking legit?

Contrarian Thinking (contrarianthinking.co) has a 4.9 out of 5 rating on OK.one, based on 104 user reviews collected here. It is listed under Education & Training and its reputation is excellent. Praise is nearly unanimous, with 98% rating it 4 stars or higher; The business has replied to 50% of negative reviews; Reviews mostly discuss User experience, Customer service. Last updated 2026-09-05.

What reviewers say

AI generated

Reviewers overwhelmingly had a great experience with this company. Customers frequently praise the knowledgeable and helpful staff for providing valuable guidance during mentoring sessions and interactive workshops. Consumers also deeply appreciate the warm, highly supportive community and the wide abundance of practical resources designed to help individuals successfully navigate complex business acquisitions. However, some people mentioned difficulties regarding communication and a lack of follow-up from the team. Reviewers noted that certain interactions felt overly demanding without clear operational plans provided initially, while some participants experienced frustrating communication delays or unfulfilled promises regarding ongoing support during their entrepreneurial journey.

Auto-generated from all reviews of this business. For reference only.

What people say

Shannan Hale is an AMAZING Human

Shannan Hale is an AMAZING Human. She takes the "Contrarian family" to the next level with her positive, "make it happen" and caring attitude. Codie: You 100% picked the right person with Shannan Hale as head of events. We missed you Codie but Shannan ran an amazing event and took care of every "fire" like an expert.

Reply from Contrarian Thinking 2026-07-02

We couldn't agree more about Shannan. Great events are built by people who stay calm, solve problems, and genuinely care about the people in the room, and that's exactly who she is. We'll make sure she gets the recognition she deserves. Thanks for being there and for taking the time to share this.

If you're serious about buying a…

If you're serious about buying a business, join. My husband and I had a goal of buying a business by the time his contract with the Navy ended. We joined in May 2025, my husband got out of the Navy in December 2025 and we closed on our business in March 2026. We got so much faster at evaluating deals and figuring out which ones to pass on and which to dig deeper. You get access to a wealth of knowledge and great tools to help you evaluate.

Reply from Contrarian Thinking 2026-07-02

Erika, what a great milestone. Going from planning for life after the Navy to closing on a business is no small feat. We are glad the frameworks helped you move faster and make smarter decisions with confidence. Wishing you both a successful first year of ownership and many more to come.

This would be the best decision if you are life to join the community if you want to own a business

I have been part of the Contrarian Community for over 7 months now and I can say that this was one of the best decisions I have ever made. For anyone who is aspiring to be an acquisition entrepreneur, this is one of the best decision they will ever make to join the community. Once you are part of the community, you will have access to lots of learning material, real world deals people are pursuing and best of all, access to some of the smartest brains who would guide you every step of the way. If I try to make a list, I am certain I would miss out on lot of people's name who have been part of my journey who have selflessly helped me learn and make meaningful decisions that would help me acquire a business. I am so glad I am part of the community and I would encourage anyone who is aspiring to acquire a business, to join the community.

Reply from Contrarian Thinking 2026-06-01

Thank you so much, Prashant, for taking the time to share your experience. It's been a pleasure having you as part of the Contrarian community over the past several months. Your willingness to learn, engage, and support others embodies exactly what makes this community special. We're especially glad to hear that the combination of educational resources, deal flow, and access to experienced operators and acquisition entrepreneurs has helped you on your journey. One of our core goals is to create an environment where members can learn from real-world experiences and help each other make better decisions as they pursue business ownership. Thank you again for your kind words and recommendation. We're excited to continue supporting you as you work toward acquiring and growing a great business. Regards, Rylan Harvey Head of Academy

Attended the Growth Accelerator event…

Attended the Growth Accelerator event in Austin. It was amazing! Meeting Codie in person was even better than expected. She spent time going over high level things like staying motivated and then even low level things like calling the number on our websites to see if someone answers. I learned a ton!

Reply from Contrarian Thinking 2026-06-02

Appreciate this, Nancy. Growth is built in the high level mindset shifts and the unglamorous details, and it sounds like you got both in Austin. We are big believers that the little things, like who picks up the phone, tell you everything about how a business runs. Glad you made the trip and walked away with a ton of value.

Highly recommend

Highly recommend! Attended the growth accelerator workshop, and it was amazing!

Reply from Contrarian Thinking 2026-05-22

Thanks for being there, Ericka. We built Growth Accelerator for people who want real conversations and real strategies, not surface level advice. Glad the workshop hit the mark for you. Excited to keep building alongside you.

Codie and her team are the real deal

My husband and I had the opportunity to attend the 3-day Contrarian Thinking workshop with Codie Sanchez and her incredible team, and it was truly outstanding. The experience was insightful, practical, and packed with real-world strategies for building and scaling businesses. Codie and her team bring an impressive depth of knowledge, not only around acquisitions and business growth, but also around building the right team, creating systems, and staying ahead of the curve with AI tools and modern business strategies. I’ve also loved following Codie on YouTube. Her insight, energy, discipline, determination, and the way she approaches both business and life are incredibly inspiring. She is a true go-getter, a leader, and someone who is constantly evolving. As a Latina and a businesswoman, I deeply align with her entrepreneurial mindset, resilience, and drive. What stood out most about the workshop was how actionable the content was. This team clearly understands what it takes to scale, operate efficiently, and think differently in today’s market. We walked away with valuable insights, and a fresh perspective. We highly recommend Contrarian Thinking to anyone serious about learning how to build, buy, scale, or optimize businesses. Codie and her team are the real deal.

Reply from Contrarian Thinking 2026-06-02

Appreciate this, Roxanne. We built these workshops to go beyond inspiration and give people real strategies they can actually use, so hearing this from you means a lot. Glad you and your husband found value in both the business tactics and the bigger picture of how to build something that lasts. Glad to have you learning alongside us.

The Growth Accelerator Workshop was…

The Growth Accelerator Workshop was packed with actionable strategies and practical plans that I can immediately apply to my business. Codie and her team were incredibly knowledgeable and brought a wealth of real-world experience to every session. I really appreciated how hands-on and insightful the workshop was. If you’re serious about growing your business, this workshop and program will definitely help take your business to the next level.

Reply from Contrarian Thinking 2026-05-22

Thank you for this, Uyen. Business growth happens when good ideas meet execution, and we are glad the workshop gave you both. Our goal is always to bring real operators into the room sharing what actually works. Excited to see where you take it from here.

Adrian from her team seemed nice

Adrian from her team seemed nice, but did not answer any of my questions about how the team will take my $10,500.00 and help me actually buy and accrue a business within 6-12 months. Typical nice and friendly and just kept demanding my money rather than map out and tell me how they will help me make money.

Boardroom is a gift

The Contrarian Thinking team is empowering self-agency with knowledge, connections, tools, and actual action items to immediately improve and grow businesses owned by real people. This is a gift to the world, and it shows in the team's professionalism and care. I am inspired by their continuous improvement, systems, and the methods they use to achieve it. Very satisfied with my return on investment (wipes happy tears away with $100 bills)

Reply from Contrarian Thinking 2026-05-22

Thank you, Erika. Hearing that Boardroom feels like a real return on investment is what it is all about. We care deeply about building something useful for owners who want more than theory and are ready to take action. Grateful to have sharp operators like you in the room with us.

If you're considering Growth Accelerator, GO!

Growth Accelerator was PACKED with value. From the moment we walked in, you got the sense the weekend was going to be different. I walked away with several ah-ha's (hello, two oars) and action items (that P&L got a thorough look through!) that I'm already putting into motion on a Monday morning. I so enjoyed making connections from across the country with other like-minded business owners, all focused on doing the right things for the right reasons - that plus the entire Contrarian advising team in one room was a no-lose situation. Highly recommend!

Worth the investment

Worth the investment. Surrounded by like-minded, inspiring, driven people has such a big impact on my business acquisition journey. I truly appreciate the team’s dedication and care for every single member’s success!

Reply from Contrarian Thinking 2026-05-16

Thank you so much, Kim. We really appreciate your kind words and are grateful to be part of your business acquisition journey. Building a community of driven, supportive, and like-minded people is exactly what we strive for, and it means a lot to hear the impact it’s had on your experience. We’re excited to keep pushing that forward and supporting your continued success. Rylan Harvey Head of Academy

The Contrarian Academy - Best Business Investment Ever!

The Contrarian Academy, leadership, community, and ever-evolving resources have far exceeded my highest expectations. The leadership and staff not only demonstrate and encourage top-knotch ethical and high-value professionalism but are also personally invested in each member's success and personal journey and goals. They provide vast real-world experience, deep analytics, outside expert involvement, and countless tools, always ethical and savvy business hacks, and templates for every step of the business acquisition journey. The opportunities to learn, grow, and connect throughout the week are endless and far exceed my investment expectations.

Reply from Contrarian Thinking 2026-05-15

Melinda, Thank you so much for your incredibly thoughtful words. It means a great deal to our entire team to hear that The Contrarian Academy has exceeded your expectations and supported both your business journey and personal growth. We’re deeply committed to building a community rooted in integrity, high-level execution, and real-world results, so hearing that you’ve experienced that firsthand is truly rewarding. Your engagement, dedication, and willingness to grow alongside the community are exactly what make this environment so special. We’re grateful to have you as part of the Academy and are excited to continue supporting your success every step of the way. Thank you again for your trust and support! Rylan Harvey Head of Academy

Never knew ETA was a thing until...

Never knew ETA was a thing, no less a community, until I "ran into" Cody & Contrarian. The education, the camaraderie, and guidance is thoughtful, deliberate, supportive and practical. I am undoubtedly much better equipped to take on this next-chapter challenge in my entrepreneurial journey as a result of my Contrarian experience. Many thanks to the extended staff for providing both strategic and tactical support along the way!

Reply from Contrarian Thinking 2026-05-15

Adam, This means a lot. Thank you for taking the time to share such thoughtful feedback. One of the best parts of building Contrarian has been watching experienced operators and entrepreneurs discover that they’re not navigating this next chapter alone. Codie and the broader community work hard to make ETA feel less opaque and more actionable, so hearing that the education, camaraderie, and practical guidance made a real impact on your journey is incredibly rewarding. We’re grateful to have you in the community and excited to see what you build in this next chapter. Thanks again for trusting us to be part of the process. It has been a pleasure working on your deals with you so far. Rylan Harvey Head of Academy

Sharpened my acquisition strategy in ways nothing else has

As an operator-investor building an M&A platform focused on healthcare and cash-flow businesses, I've worked through a lot of programs, advisors, and frameworks. Contrarian Thinking sits at the top of that list. Codie Sanchez and her team have built something genuinely rare: a community and curriculum that treats acquisition entrepreneurship as a real craft, not a marketing pitch. The frameworks around deal sourcing, seller psychology, capital stack design, and SBA-aligned financing have directly shaped how I structure my own roadmap, from Deal Zero through larger platform plays. What sets it apart is the discipline behind the content. The advice is specific, the math is honest, and the strategic thinking holds up under pressure. I've found myself returning to the same frameworks repeatedly when stress-testing LOIs, evaluating seller notes, and sequencing a sub-$5M first acquisition before scaling into a platform thesis. For anyone serious about buying businesses rather than romanticizing the idea, Contrarian Thinking earns its reputation. It's been one of the highest-leverage resources I've engaged with on this journey.

Reply from Contrarian Thinking 2026-05-15

Jesus, This means a lot. Thank you for taking the time to write such a thoughtful review. What you described is exactly what we aim to build at Contrarian Thinking: practical, pressure-tested frameworks for people who are serious about acquisition entrepreneurship as an actual craft. Hearing that the material has helped shape your approach to LOIs, seller notes, financing strategy, and platform sequencing is incredibly rewarding for our team. We especially appreciate your point about discipline and honesty in the content. We believe the best operators want clear thinking, real math, and strategies that hold up in the real world — not hype. It’s great to hear those principles have been useful as you build in healthcare and cash-flow businesses. You’re doing the hard work the right way, and we’re excited to continue supporting your journey from Deal Zero to larger platform plays. Appreciate you being part of the community. Rylan Harvey Head of Academy

Worth Every Dollar — From a Skeptical Manufacturing Operator

I started my Contrarian Academy journey highly skeptical. The upfront investment felt steep, and I wasn't sure it would deliver real value beyond what I could learn independently. One month in, I was completely wrong. I've operated manufacturing businesses for 6+ years, and this program exceeded my expectations by a wide margin. Pros: Smooth onboarding — Clear processes, hand-holding at every step Access to elite deal coaches — Each has impressive operating track records. This level of coaching would cost thousands elsewhere Wall Street-caliber training — Recorded courses, live sessions, real operators to brainstorm with End-to-end deal support — From designing your deal box to closing and post-acquisition integration Community accountability — Regular nudging to step outside your comfort zone. The community momentum is real Structured weekly schedule — Deal prep, structuring sessions, deal teardowns. Think rigorous case-study analysis with live deals every week No stupid questions culture — Newbies can ask anything without judgment. This lowers the barrier to engagement significantly Comprehensive resources — Training guides, office hours with real operators, networking opportunities (you might find your next partner here) Culture of continuous improvement — Cody Sanchez empowers her team, and it shows. Recent updates to the website and deal calculators demonstrate ongoing investment ROI vs. traditional MBA — This knowledge would cost $100K+ and years of disappointment through a traditional MBA path If you're serious about buying and operating a business, there's no better program that I would recommend. Cons: Varied experience levels — Members are at different stages; it can feel overwhelming. Lean on coaches during live sessions Time investment required — This isn't instant gratification. Consistency and patience are essential. Some close deals in 30 days; most take longer Steep learning curve—Buying a business is hard. You'll become a generalist fast. Embrace the learning process Like anything, there's room for improvement, but leaders like Rylan Harvey actively seek opportunities to enhance the experience. The academy delivers real value for serious operators

Reply from Contrarian Thinking 2026-05-06

Gunakar, this means a lot, especially coming from someone with real operating experience and healthy skepticism going in. One thing we try to be very transparent about is that buying a business is hard. There’s no shortcut around the learning curve, the uncertainty, or the work required to become a capable operator. But when you’re surrounded by experienced coaches, active dealmakers, and a community willing to share openly, the path becomes a lot less lonely and a lot more actionable. Really appreciate you highlighting the accountability, coaching access, and operator-first culture. We spend a lot of time thinking about how to continuously improve the experience, so hearing that the updates and support structure are making an impact means a ton to the team. Excited to keep supporting you on the journey, and appreciate you being such a thoughtful part of the community. Rylan Harvey Head of Academy, Director of Strategy & Growth

Potential Franchise Mistake

Joined the CT community in February. Started looking into a HVAC franchise. While asking some questions regarding franchising, Rylan informed me the company had multiple lawsuits, and showed how the franchise was unproven. It is using a territory it converted and relaying that information to sell more territories. If it were not for the CT community and the knowledge it possesses, I could have slipped into a few hundred grand mistake! Big thanks to CT and Rylan!

Reply from Contrarian Thinking 2026-05-06

essica, really appreciate you sharing this. One of the biggest risks in franchising is getting caught up in the sales process before fully understanding the business fundamentals. I’m glad we were able to help you slow things down, dig into the details, and evaluate the opportunity more objectively. At CT, the goal is never to tell people what to do — it’s to help members ask better questions, spot potential red flags, and make informed decisions with real data and community insight. Thanks again for trusting the community, and I’m happy you potentially avoided an expensive mistake. Rylan Harvey Head of Academy, Director of Strategy & Growth

From Overwhelmed to Confident: How Contrarian Thinking Made Business Acquisition Feel Possible

I can’t fully describe what being part of the Contrarian Thinking community has done for me. When I first started exploring acquiring a business, I was overwhelmed and genuinely didn’t think it was something I could actually do. Through the academy courses, access to professional advisors, and a community of entrepreneurial, like-minded peers, that completely changed. I now feel more confident than ever. I have the ability to jump on Slack and crowdsource questions, dig into insights on virtually any topic related to business acquisition, and join advisor office hours multiple times a week—often getting direct, one-on-one guidance. There is essentially 24/7 access to knowledge, support, and real-world experience. I’m learning more every single day, and I can’t imagine making the moves I’m making without the guidance I’ve received from Codie and the community she’s built. This experience has been more valuable than any college course or Wall Street role—because it’s grounded in real operators and experienced professionals who are incredibly generous with their time and genuinely want to see you succeed.

Reply from Contrarian Thinking 2026-05-03

Courtney, this is incredibly powerful to read. Thank you for taking the time to share your experience. What you described is exactly why we built Contrarian Thinking the way we did. Business acquisition can feel intimidating at first, and breaking through that “this isn’t for me” barrier is often the hardest step. Seeing you move from overwhelmed to confident and actually taking action is everything. We’re especially glad you’re making full use of the community, advisors, and office hours. That 24/7 access to real operators and peers is what turns knowledge into momentum and momentum into real outcomes. Appreciate you being part of this and contributing back to the community as well. Excited to see what you do next 🚀 Rylan Harvey Head of Academy, Director of Strategy & Growth

Codie just Rocks!

Codie has been doing wonders for business advice. Savvy, on point and very tuned in. She doesn’t take you to glamorous, she takes you to no nonsense business ideas. The glamour will follow later. I really related to an email on the “ceiling”. I find this so timely in my business and give such needed direction. Well done!

Reply from Contrarian Thinking 2026-05-22

Really appreciate the kind words, Dan. The best feedback is hearing something clicked at exactly the right moment in someone’s business journey. Glad the email gave some direction when it mattered. We will keep bringing the straight talk and useful ideas that actually move the needle.

Worth every minute

Mind blowing....simple changes to pack a huge impact punch to my bottom line. To be surrounded by 100 other founders across different industries and approaches was incredibly powerful. Every moment of the three days was a learning opportunity. HIGHLY recommend!

Reply from Contrarian Thinking 2026-04-30

Love hearing this Keri-Lynne. Big results rarely come from doing more, they come from doing the right things better. Add in a room full of founders who are actually in the game and it changes everything. Keep building on that momentum.

Contrarian first taught me how to buy a…

Contrarian first taught me how to buy a business; then they taught me how to run a business. I've learned an insane amount in a short period of time, and I'm making more money and have more flexibility than I've ever had before. Thank you, Codie, and your awesome Contrarian team!

Reply from Contrarian Thinking 2026-04-30

Appreciate this, Zach. Anyone can talk about deals, but actually running a business is where things get real and you showed up for that. The fact that you are earning more while gaining flexibility tells us you are executing, not just learning. We will keep bringing the playbook if you keep making moves.

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