Along with our partners, we help you move forward with the best loan and the best car.Founded in 2015, Lendward is managed by a team of experts with decades of experience in the auto loan industry. Our foremost concerns are customer service, ensuring that the process goes smoothly, and getting our customers loans that don't break their budgets.We help get you the best deal possible on a new loan, or get out from under a burdensome existing loan with a refinance.We find you the car you want within your financial parameters.Our charter is to provide a quality experience for our customers when they purchase an automobile and work with a reputable dealership to secure financing and the car of your dreams. We work directly with an extensive network of leading car dealers nationwide that provide exceptional service.Our courteous, professional customer service representatives do not work on commission, and we require that they all have prior lending experience. Most importantly, the people at Lendward care. We know our business depends upon each customer having a favorable experience.
Lendward (lendward.com) has a 4.4 out of 5 rating on OK.one, based on 100 user reviews collected here. It is listed under Vehicles & Transportation and its reputation is good. 84% of reviews are 4 stars or higher and 14% are 1 star; The business has replied to 87% of negative reviews; Reviews mostly discuss Customer service, Product, User experience. Last updated 2026-09-05.
Reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff and sales team for being exceptionally helpful, ensuring the vehicle purchasing process feels smooth and straightforward from start to finish. Many people note that representatives are genuine, friendly, and welcoming, creating a comfortable environment where buyers never feel pressured into making a decision. Some reviewers were not happy with promotional letters that did not match actual dealership offers or that led to unexpected credit inquiries. A few consumers also mentioned encountering communication delays, feeling that interactions with support were unhelpful regarding their existing car loans.
Auto-generated from all reviews of this business. For reference only.Larry Nettles was knowledge & helpful & very curtious. Great salesman
Thank you, Darryl! We're proud to have Larry Nettles on our team – he truly goes above and beyond. We're glad he made your experience a positive one and appreciate you taking the time to share your feedback! - The Lendward Team
They was fast friendly n very helpful they got me in something i wanted I would recommend them to all my friends
Hi Arlene, Thank you so much for the kind words! We're thrilled to hear you had a great experience and that we could help get you into something you really wanted. It means a lot that you'd recommend us to your friends—thank you for the support! - The Lendward Team
Great informative and fast service
Thank you for sharing your experience. The Lendward Team
My initial contact with Lendward, was reassuring and what felt like honesty. Upon, meeting Casten, a Lendward representative, he appointed me in the right direction to what later became a awesome car buying experience. Thank You!
Thank you, JReed! We’re so glad Casten could help point you in the right direction and make your experience a great one. Enjoy the ride! - The Lendward Team
I had the time of my life in there they treated me really good. They gave me great communication informed me every step of the way! I’m very happy
Hi Gil, We’re thrilled to hear you had such a great experience! Providing clear communication and top-notch service is what we strive for. Enjoy your new ride, and don’t hesitate to reach out if you ever need anything. Thanks for choosing Lendward! 🚗🙌 - The Lendward Team
I appreciate lendward for communicating with me and the dealership. Went in with a trade in and came home with a new vehicle
That's great to hear, Cristina! We're so glad we could assist in making your trade-in process smooth and helping you drive home in a new vehicle. Enjoy your new ride, and thank you for choosing Lendward! 🚗🎉 - The Lendward Team
Victor set me up with an appointment. I was not disappointed. Drove in with a high mileage vehicle that wasn't going to last the life of the loan and drive off in my brand new vehicle! Thanks!
That's amazing, Nikia! We're so happy Victor could assist you in upgrading to a brand-new vehicle. Enjoy the ride, and thank you for trusting Lendward! 🚗🎉 - The Lendward Team
Everything went Smooth ! The experience was amazing !
We're thrilled to hear that, Marsha! 🚗✨ Thank you for sharing your experience—enjoy your new ride! - The Lendward Team
The dealership was able to trade in my 19 year old car for a 2021. It's great to know I'm now in a reliable car.
Hi Jarvis, Thank you for sharing your experience! We're delighted to hear that you traded in your old car for a reliable 2021 model. Enjoy your new ride, and thank you for choosing Lendward! Best regards, The Lendward Team
Decided to check out the offer of loan termination/ trade in.. Big Scam!!!! Wasted my day… Not one late payment on current loan, Less than 4,000 on current loan, walked in with 2,000..My payments would have doubled!!! What a joke!
Hi Bakesalot, We're sorry to hear that your experience didn’t meet your expectations. Our goal is to help customers find better financing options, and we regret that you felt the process was not beneficial for your situation. We’d appreciate the opportunity to discuss your concerns further and see if there’s anything we can do to assist you better. Please feel free to reach out to us directly at 800-391-9310. Thank you for your feedback, The Lendward Team
Lenward did an awesome job giving me the opportunity to trade in my car to get a newer one. Thank you so much Lendward!!!! If you get that letter in the mail trust your instinct and act for the opportunity to have a newer vehicle.
Thank you, Sykethia! We're thrilled to hear that Lendward helped you trade in your car and get into a newer vehicle. Trust your instincts—great things happen! Enjoy your new ride, and thank you for recommending us! - The Lendward Team
Marcela was a great help. Answered all my questions concerning getting a loan. Thank you so much
Thank you, David! We're thrilled Marcela could help you and set up your appointment. Enjoy your new car! - The Lendward Team
They were very helpful and communicative from the start all the way to the end of this process . . couldn't of asked for anything else , was happy with the car I got thanks to lend ward and their team for all the support and feedback . . thanks .
Thank you, Jr! We're so glad to hear our team was helpful and communicative throughout the process. It’s wonderful to know you're happy with your new car. If you ever need assistance in the future, we're here to help! —The Lendward Team
Lenward's help was a great help in purchasing a car.
Thank you, KB Lee! We're thrilled to hear that Lendward could help you purchase your car. Enjoy your new ride, and we're here whenever you need us! - The Lendward Team
I had a great experience. They were very welcoming and helped me work out My new financing purchase. They were very formal and I ended up with a better deal. In the end I went from a 2011 Hyundai sonata with 161,000 mi to a 2020 Jeep gladiator with 57,000 mi and all the upgrades.
Thank you, Eric, for sharing your experience! We're thrilled to hear our team helped you secure a better deal and made the process welcoming and professional. Enjoy your new 2020 Jeep Gladiator and all the upgrades—it sounds like an amazing ride! - The Lendward Team
Smooth, exciting and the team were professional and they owned up to their deal.
Hi Brenda, Thank you for your kind words! We’re thrilled to hear you had a smooth, exciting experience and that our team delivered on their promise. Your satisfaction is our top priority! Thanks again, and have a great day! – The Lendward Team
Safford Brown Honda gave me a great deal for my Toyota Corolla and put me in a Jeep Renegade which l have fallen in love with smartest move l made in awhile
That’s amazing, Ellis! We're so glad Safford Brown Honda helped you find a deal you love. Enjoy your new Jeep Renegade—great choice! 🚙🔥. - The Lendward Team
Victor is awesome! Very resourceful, approachable and communicative. Whenever I had a question he was always there to help no matter the time!
Thank you, Ikea! We're thrilled to hear that Victor provided such great support. We appreciate your kind words and are always here to help.
This was the best day of my life; This Program does work Thank you Landward for everything !!!
Al, we’re so happy to hear that! 🎉 Thank you for trusting Lendward—we’re thrilled to have been part of such an amazing moment for you! Enjoy your new ride! 🚗🙌. - The Lendward Team
Lendward provided me a dealership with no pressure salesmen who were curtious, thoughtful, and helped me make the smartest decision. I originally went to CDJR Folsom for a trade in and with the salesmen fighting tooth and nail to get me a deal we decided to go the smart route without a trade in to get me into a brand new, more reliable vehicle. Very helpful and possible through Lendward
Thank you for sharing your experience, Daniel! We're thrilled to hear that the team at CDJR Folsom provided courteous and thoughtful service to help you make a smart decision. It's great to know Lendward played a part in getting you into a brand-new, reliable vehicle. We appreciate your trust and recommendation! Enjoy your new ride! 🚗✨. - The Lendward Team
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