Along with our partners, we help you move forward with the best loan and the best car.Founded in 2015, Lendward is managed by a team of experts with decades of experience in the auto loan industry. Our foremost concerns are customer service, ensuring that the process goes smoothly, and getting our customers loans that don't break their budgets.We help get you the best deal possible on a new loan, or get out from under a burdensome existing loan with a refinance.We find you the car you want within your financial parameters.Our charter is to provide a quality experience for our customers when they purchase an automobile and work with a reputable dealership to secure financing and the car of your dreams. We work directly with an extensive network of leading car dealers nationwide that provide exceptional service.Our courteous, professional customer service representatives do not work on commission, and we require that they all have prior lending experience. Most importantly, the people at Lendward care. We know our business depends upon each customer having a favorable experience.
Is Lendward legit?
Lendward (lendward.com) has a 4.4 out of 5 rating on OK.one, based on 100 user reviews collected here. It is listed under Vehicles & Transportation and its reputation is good. 84% of reviews are 4 stars or higher and 14% are 1 star; The business has replied to 87% of negative reviews; Reviews mostly discuss Customer service, Product, User experience. Last updated 2026-09-05.
What reviewers say
AI generated
Reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff and sales team for being exceptionally helpful, ensuring the vehicle purchasing process feels smooth and straightforward from start to finish. Many people note that representatives are genuine, friendly, and welcoming, creating a comfortable environment where buyers never feel pressured into making a decision.
Some reviewers were not happy with promotional letters that did not match actual dealership offers or that led to unexpected credit inquiries. A few consumers also mentioned encountering communication delays, feeling that interactions with support were unhelpful regarding their existing car loans.
Auto-generated from all reviews of this business. For reference only.
Im not going to call you invader. What i did do is report your family on a daily basis . You call me i look you up and have your family deported. On the national do not call list
She keeps calling . I called ICE her family are illigals . I dont suggest using this business if you need a loan shop around dont use snakes. She also uses nothing but illigal aliens for her " call center" keep calling I keep calling . Every call I report it . I never called you and I asked you to stop calling . I think you may have met your match. May I disclose the exact location of your call center and yes your paying them under the table too honey. Call again I involve IRS on your "Business "
Reply from Lendward2026-02-27
We take Do Not Call requests very seriously. If you are on the National Do Not Call Registry and have asked not to be contacted, we sincerely apologize for any unwanted outreach. That is not our intention.
Please contact us directly with your phone number so we can immediately verify and ensure it has been placed on our internal Do Not Call list. We are committed to complying with all applicable regulations and respecting consumer preferences.
— The Lendward Team
Thanks to Tyler Cannon for helping me get my brand new car
Reply from Lendward2026-02-27
Hi Taiwan, thank you for the shoutout! We’re glad Tyler Cannon was able to help you get into your brand new car. Congratulations and thank you for choosing Lendward! 🚗✨
— The Lendward Team
Everything went according to my plan. Was in and out in under 2 hours
Reply from Lendward2026-02-12
Hi Reece, we really appreciate that! We’re glad we could help and we’d be happy to work with you again anytime. Thanks for choosing Lendward! 🚗✨
— The Lendward Team
Hi friends! Just wanted to say a couple things about my recent car buying experience. First of all I want to say thank you to Omar at Lendward! I had received a letter from them on two separate occasions so this time I wanted to follow up with it, but I was really scared about it so I called Mr. Omar and he put my worries to rest. Set me up an appointment with lake Murray Mitsubishi.he arranged my appt for me and encouraged me not to be nervous about going 😊 So I kept my appointment and I’m GLAD I did. They were outside to greet us when we got there. It took couple hours which is short time for car trading! Normally have to stay all day! I had spoken with Ma Alicia over phone and text about coming. She was so friendly 😊 At any rate Ostine was our salesman. He was super! Mr Ostine was so patient with us. My husband cannot hear so it takes us a little longer to do some things. He made us feel welcome. And stayed right with us. A very respectful young man. And Mr Tevin worked hard to get us approved. Our credit isn’t the greatest. But he worked and got us approved! And at no time did they ever look down on us about our credit. So from Mr Omar to Ms Alicia to Mr Ostine and Mr Tevin. It was a great experience! So thanks Mr Omar for getting us there! And to Lake Murray Mitsubishi for all their help 😊❤️🚙❤️ Mary Hipp
Reply from Lendward2026-02-09
Hi Mary, thank you so much for taking the time to share your experience. Your kind words truly mean a lot to us. We’re so glad Omar was able to put you at ease and help get everything set up, and it’s wonderful to hear that the Lake Murray Mitsubishi team—Alicia, Ostine, and Tevin—made you and your husband feel welcomed, respected, and supported throughout the process. Congratulations on your new vehicle, and thank you for trusting Lendward to be part of your journey! ❤️🚗
— The Lendward Team
They helped us out so much and would definitely go back
Reply from Lendward2026-02-09
Hi Reece, we really appreciate that! We’re glad we could help and we’d be happy to work with you again anytime. Thanks for choosing Lendward! 🚗✨
— The Lendward Team
Ryan Davis was my salesman he was very helpful and caring that meant a lot to me
Reply from Lendward2026-02-27
Hi JoAnne, thank you so much for sharing that. We’re glad Ryan Davis made you feel supported and cared for — that truly means everything. We appreciate you choosing Lendward and wish you many happy miles ahead! 🚗✨
— The Lendward Team
I had a great car buying experience! They were super helpful and made the process fast and easy and I came in 2 hours before closing and was able to leave with my car the same day thank you guys
Reply from Lendward2026-02-03
Hi Yuli, thank you for the great review! We’re happy to hear the team made the process fast and easy—even on a tight timeline. Congrats on your new car and thanks for choosing Lendward! 🚗✨
— The Lendward Team
It was a relatively seamless process. They stayed up on their game with communications. Very timely and if any hiccup occurred it was addressed in no time at all. Quite friendly as well.
Reply from Lendward2026-01-30
Thank you for sharing your feedback! We’re glad to hear the process was seamless and that our team stayed on top of communication every step of the way. Providing timely updates and friendly support is important to us, so we appreciate you recognizing that. Thank you for choosing Lendward—we wish you all the best with your vehicle! 🚗✨
— The Lendward Team
Hi Mekaylah, thank you for the kind words! We’re so happy to hear our team was able to help and provide a great experience. We truly appreciate you choosing Lendward and wish you many happy miles ahead! 🚗✨
— The Lendward Team
The company was a great help. Very friendly and knowledgeable. It was great customer service and would recommend to anyone looking to buy a vehicle
Reply from Lendward2026-01-28
Hi Jonathan, thank you for the kind words and recommendation! We’re glad to hear our team was friendly, knowledgeable, and able to provide great customer service throughout your experience. We truly appreciate you choosing Lendward and wish you all the best in your vehicle journey! 🚗✨
— The Lendward Team
Had a great experience with our car purchase. I would highly recommend.
Reply from Lendward2026-01-28
Hi Becky, thank you for the recommendation! We’re happy to hear you had a great experience with your car purchase. We appreciate you choosing Lendward and wish you many safe and happy miles ahead! 🚗✨
— The Lendward Team
I went to Premiere Nissan & Volkswagen in Harvey and had the best experience. Anthony was so kind and patient with me during the entire process making sure I got the best deal to walk off the lot in a 2026 Nissan Kicks! The Manager (sorry I forgot his name) was so helpful and made sure that ai knew I could come back to them if there was any issues with my car. I am so happy that I went to Premier Nissan & Volkswagen in Harvey to get my new car!!
Reply from Lendward2026-01-28
Hi Monáe, thank you so much for sharing your experience! We’re thrilled to hear you had a 10/10 visit at Premier Nissan & Volkswagen in Harvey and that Anthony took such great care of you throughout the process. Congratulations on your 2026 Nissan Kicks! We’re glad the entire team made you feel supported every step of the way. Thank you for trusting Lendward, and enjoy your new ride! 🚗✨
— The Lendward Team
Such a smooth process. At first I wasn’t fully committed on trading my vehicle but I got a really good deal on a new 2025 vehicle. Hyundai made the experience comfortable and enjoyable. The representative from lendward is genuine and friendly.
Reply from Lendward2026-01-27
Hi Cassidy, thank you so much for sharing your experience! We’re glad to hear the process was smooth and that everything came together for you to get a great deal on your new 2025 vehicle. It’s wonderful to know both the Hyundai team and our Lendward representative made the experience comfortable and enjoyable. We truly appreciate your trust in Lendward—enjoy your new ride! 🚗✨
— The Lendward Team
It was a very straightforward process and if it were not for the letter from Mayra we may never have gotten into a pre-owned 2023 Mazda CX5. Working with Moe and Hash at the dealership was a pleasure and we look forward to working with Lendward in the near future.
Reply from Lendward2026-01-27
Hi John, thank you for the 5-star review! We’re thrilled to hear that the letter from Mayra helped get you started and that the process was straightforward from start to finish. Congratulations on your 2023 Mazda CX-5, and we’re glad to hear Moe and Hash made your dealership experience a great one. We truly appreciate your trust in Lendward and look forward to working with you again in the future! 🚗✨
— The Lendward Team
I love that the letter I received honor what they said. They paid off my vehicle and I walked out with vehicle same day
Reply from Lendward2026-01-26
Hi Andronica, thank you for sharing your experience! We’re so glad to hear that everything was honored as outlined in the letter and that you were able to have your vehicle paid off and drive away the same day. That’s exactly the kind of smooth, transparent experience we aim to provide. Thank you for choosing Lendward, and enjoy your new vehicle! 🚗✨. - The Lendward Team
Good experience. Told me what I needed to know and was taken care once I got in the dealership. Drove home in a new car.
Reply from Lendward2026-01-16
Thank you for the great review! We’re glad you had a smooth experience and felt well taken care of at the dealership. Helping customers get into a new car with a clear, straightforward process is what we aim for at Lendward. Enjoy your new ride! 🚗✨. - The Lendward Team
Lendward hacked my exsperian credit report to steal information about an existing car loan that I have lowered my exsperian credit score by 100pts and then sends me this pre-approved loan/refinance notice my scam senses are definitely tingling
Reply from Lendward2026-01-16
Hi there, thank you for sharing your concern. We want to be very clear and transparent — Lendward does not hack credit reports or access anyone’s Experian file without permission.
We do not pull credit reports or have the ability to change credit scores. Our mailed offers are generated using legally obtained, compliant marketing data from reputable sources, similar to how many auto, insurance, and financial companies send prescreened offers.
A credit score cannot drop from a mailed offer or from speaking with our team. Score changes typically come from lender inquiries, account updates, or reporting activity from banks or dealerships — never from marketing mail.
We understand how frustrating and alarming this can feel, and we take feedback like this seriously. If you’d like to:
Be removed from future mailings
Speak with a manager for clarification
Receive documentation on how our process works
Please contact us directly at (800) 391-9310 or through www.lendward.com
so we can address this properly.
We appreciate you raising your concern and are committed to operating ethically, transparently, and in full compliance. - The Lendward Team
Pushy sales tactics, spam. Got a letter from.Mayra Vargas from Lenward. Be aware, stay away
Reply from Lendward2026-01-16
Hi there, thank you for taking the time to share your feedback. We’re sorry to hear that your experience felt pushy — that’s never our intention.
Lendward reaches out by mail to inform customers of potential auto loan and vehicle upgrade options, but there is no obligation to move forward. Our team’s role is to provide information, answer questions, and coordinate with dealerships only if a customer chooses to explore options.
We take concerns about communication very seriously and continually coach our team to ensure interactions remain professional, respectful, and customer-driven. If you’d prefer not to receive future correspondence, we’re happy to remove you from our mailing list right away.
Please feel free to contact us directly at (800) 391-9310 or via www.lendward.com
so we can address this properly.
We appreciate your feedback as it helps us improve and better serve customers exploring auto financing and trade-in solutions. - The Lendward Team
Apparently years ago this was a good company but not so much now. Sent me a letter, I contacted them, get to the dealership and not only is Lendward not a finance option, they want me to put down money, not accept my trade and give me a car with over 99,000 miles. Do I look like a clown 🤡 or something
Reply from Lendward2026-01-16
Thank you for sharing your feedback. We’re sorry to hear about your experience and understand your frustration. Our goal is to connect customers with dealerships to explore potential upgrade or trade-in options, but final terms like vehicle availability, trade value, mileage, and down payment are determined at the dealership based on individual circumstances.
This clearly fell short of what you expected, and that’s not the experience we want anyone to have. If you’d like, please contact us at (800) 391-9310 or visit www.lendward.com
so a manager can review what happened and see if there’s a better option for you. - The Lendward Team
Overall experience at Cardinal Hyundai Glendora was smooth from start to finish with communication with John from Lendward and the staff and Hyundai. I was iffy about even going to my appt because I didn’t think I would get approved but I was happy I did 🥹 shoutout to Miriam who went above and beyond to make sure everything went smoothly and made sure my son was okay throughout the entire time. Javier and Art were also very helpful and the staff was all very friendly and welcoming. 10/10 recommend. Very happy with my purchase
Reply from Lendward2026-01-16
Hi Liza, thank you so much for sharing your experience! We’re thrilled to hear that everything went smoothly at Cardinal Hyundai Glendora and that John from Lendward was able to help guide you through the process. We especially appreciate you recognizing Miriam, Javier, and Art for going above and beyond to make you and your family feel comfortable. Helping our customers feel confident and supported is always our goal. Congratulations on your new vehicle, and thank you for trusting Lendward and Cardinal Hyundai Glendora! 🚗✨. - The Lendward Team
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