Along with our partners, we help you move forward with the best loan and the best car.Founded in 2015, Lendward is managed by a team of experts with decades of experience in the auto loan industry. Our foremost concerns are customer service, ensuring that the process goes smoothly, and getting our customers loans that don't break their budgets.We help get you the best deal possible on a new loan, or get out from under a burdensome existing loan with a refinance.We find you the car you want within your financial parameters.Our charter is to provide a quality experience for our customers when they purchase an automobile and work with a reputable dealership to secure financing and the car of your dreams. We work directly with an extensive network of leading car dealers nationwide that provide exceptional service.Our courteous, professional customer service representatives do not work on commission, and we require that they all have prior lending experience. Most importantly, the people at Lendward care. We know our business depends upon each customer having a favorable experience.
Is Lendward legit?
Lendward (lendward.com) has a 4.4 out of 5 rating on OK.one, based on 100 user reviews collected here. It is listed under Vehicles & Transportation and its reputation is good. 84% of reviews are 4 stars or higher and 14% are 1 star; The business has replied to 87% of negative reviews; Reviews mostly discuss Customer service, Product, User experience. Last updated 2026-09-05.
What reviewers say
AI generated
Reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff and sales team for being exceptionally helpful, ensuring the vehicle purchasing process feels smooth and straightforward from start to finish. Many people note that representatives are genuine, friendly, and welcoming, creating a comfortable environment where buyers never feel pressured into making a decision.
Some reviewers were not happy with promotional letters that did not match actual dealership offers or that led to unexpected credit inquiries. A few consumers also mentioned encountering communication delays, feeling that interactions with support were unhelpful regarding their existing car loans.
Auto-generated from all reviews of this business. For reference only.
My experience with Lendward was stellar! I received a letter from them on a Saturday and bought a brand new car on Monday. The gentleman I spoke to on the phone was great. Thank you Lendward!
Reply from Lendward2026-09-03
Hi Jennifer, thank you so much for the stellar review! We’re thrilled to hear how quickly everything came together, from receiving your letter on Saturday to purchasing your brand-new car on Monday! 🚗✨
We’re also happy to hear the gentleman you spoke with made such a great impression. Congratulations on your new vehicle, and thank you for choosing Lendward! We truly appreciate your support.
— The Lendward Team
Thank you Lenward for referring me to Glendale Nissan. Thank you to my salesman Joey Tudela and the Glendale Nissan Team for making my purchase stress-free and a two hour process (approximate). The team made my purchase work for my budget, the finance manager was a true magician LOL! I recommend getting your car from Glendale Nissan they offer quality cars and great service!
Reply from Lendward2026-09-01
Hi Nikka, thank you so much for sharing your experience! We’re thrilled to hear Lendward was able to connect you with Glendale Nissan and that the team made your purchase smooth, stress-free, and within your budget.
We especially love hearing that the “finance magician” worked his magic! 😂✨ Congratulations on your new vehicle, and thank you for recommending Glendale Nissan and choosing Lendward!
— The Lendward Team
Hi Chasity, thank you so much for your kind review and recommendation! We truly appreciate your support and are so glad you had a great experience with Lendward.
Thank you for trusting us and sharing your feedback! 🚗✨
— The Lendward Team
Hi Alana, thank you so much for your kind review! We’re thrilled to hear our team was able to help and that you had such a positive experience.
We truly appreciate you choosing Lendward. Thank you for your support! 🚗✨
— The Lendward Team
Hi Louise, thank you so much for the wonderful review! We’re thrilled to hear you had a great experience and truly appreciate your recommendation.
Thank you for choosing Lendward! We appreciate your support! 🚗✨
— The Lendward Team
I went to JP Ford and Nissan. I have to say I was very impressed with the service we received. We will return there again for a truck for my husband. Lendward/ JP Ford and Nissan thank you for all you do!!🙏🏽
Reply from Lendward2026-08-28
Hi Iris, thank you so much for the wonderful review! We’re thrilled to hear you were impressed with the service you received and had such a positive experience.
Thank you for choosing Lendward and JP Ford and Nissan! We truly appreciate your support and look forward to helping you and your husband again when it’s time for his new truck! 🚗🛻✨
— The Lendward Team
Had a great experience got approved fast and got me a great car thanks ..
Reply from Lendward2026-08-28
Hi Jesus, thank you for the great review! We’re thrilled to hear you had a positive experience, got approved quickly, and found a great car.
Congratulations on your new vehicle, and thank you for choosing Lendward! 🚗✨
— The Lendward Team
Very easy process and customer service was amazing!
Reply from Lendward2026-08-28
Hi Kierra, thank you so much for the wonderful review! We’re thrilled to hear the process was easy and that you had an amazing experience with our customer service.
Thank you for choosing Lendward and for sharing your feedback! We truly appreciate your support! 🚗✨
— The Lendward Team
They sent me a letter telling me they would assist in helping me get a new vehicle even though I was way upside down on my cars value vs. Amount owed. I was able to get aan almost brand new truck an couldn't be happier. Thank you Lendward!!
Reply from Lendward2026-08-28
Hi Eric, thank you so much for sharing your experience! We’re thrilled to hear that we were able to help you explore your options and that you ended up in an almost brand-new truck that you love.
We know being upside down on a vehicle can make upgrading feel difficult, so we’re especially happy everything worked out for you. Congratulations on your new truck, and thank you for trusting Lendward! 🛻✨
— The Lendward Team
ALL representatives for this company that contacted me on behalf for my car needs were very professional and communicated with me through the whole process. I recommend Lendward for you’re refinance or new car needs!
Reply from Lendward2026-09-01
Hi, thank you so much for the wonderful review! We’re thrilled to hear that our team was professional, communicative, and kept you informed throughout the entire process.
We truly appreciate your recommendation and your trust in Lendward for your vehicle and financing needs. Thank you for choosing us! 🚗✨
— The Lendward Team
I want to thank your company for directing Safford Honda. Trell the sales consultant was very knowledgeable and very patient with me.
Reply from Lendward2026-09-01
Hi Raymond, thank you so much for sharing your experience! We’re thrilled to hear we were able to connect you with Safford Honda and that Trell was knowledgeable, patient, and helpful throughout the process.
We truly appreciate your trust in Lendward and are glad we could point you in the right direction. Thank you for choosing us! 🚗✨
— The Lendward Team
Hi, thank you so much for the fantastic review! We’re thrilled to hear that Pa was AMAZING and made such a great impression. 🙌
We truly appreciate you taking the time to share your experience and thank you for choosing Lendward! ⭐🚗
— The Lendward Team
This whole process was smooth and very simple. Everyone was so helpful and kind . They expand what was needed and to make a n appointment which I did and left with a brand new car . This is my first brand new car I have always had used . I would definitely recommend you guys and you just have to trust the process
Reply from Lendward2026-06-02
Hi Dominique, thank you for sharing your experience! We’re thrilled to hear the process was smooth, simple, and that everyone was able to guide you every step of the way.
Congratulations on your first brand new car! That’s a huge milestone! 🎉🚗 Thank you for your recommendation and for trusting the process. We’re honored to have been part of your journey.
— The Lendward Team
the fact that I was able to not only trade my car in for some money, but also have them take over the rest of the payments so I could get a new car, that was the best part. thanks!
Reply from Lendward2026-06-03
Hi John, thank you for sharing your experience! We’re glad we could help you move out of your previous vehicle situation and into a new one that worked better for your needs.
Hearing that the process helped take a weight off your shoulders is exactly why we do what we do. Enjoy your new car, and thank you for choosing Lendward! 🚗✨
— The Lendward Team
Was able to get a much better interest rate very helpful.
Reply from Lendward2026-04-20
Hi Jeff, thank you for the feedback! We’re glad to hear you were able to secure a better interest rate. That’s a big win! We appreciate you choosing Lendward! 🚗✨
— The Lendward Team
I would give a ZERO but the app won't let me....
My Experience with Lendward and Kia Naperville
I received a loan approval letter in the mail from Lendward using Kia Naperville’s letterhead, which gave the impression of a pre-approved offer. After engaging in the process, my credit was run through multiple lenders, resulting in unnecessary credit inquiries that negatively impacted my credit score.
At no point was it clearly explained how many lenders my credit would be submitted to or that the “approval” was not firm. I feel the marketing was misleading and caused financial harm. Based on my experience, I would advise other consumers to proceed with extreme caution and ask very specific questions before allowing any credit checks. I will be filing a complaint against both companies as my credit score was effected for this scam mess. In case anyone else needs this information. Let me add after your 20 day reply, the rep on the phone told me not to pay my next loan payments this deal was good to go.. So stop it with the lies, I have an email and his name. False advertisement at it's finest..
Reply from Lendward2026-04-20
Hi Ms. Michele, we’re sorry to hear about your experience and understand your concerns regarding credit inquiries.
To clarify, our letters are invitation-based and not guaranteed approvals. Credit decisions and the number of lender submissions are determined by the dealership and finance sources once a customer chooses to move forward with an application. Multiple inquiries for auto financing within a short period are typically treated as a single shopping event by scoring models, though we understand how this can still be concerning.
We aim to be as transparent as possible and appreciate your feedback. If you’d like us to review your situation further, please reach out to our support team.
— The Lendward Team
The Staff was helpful and knowledgeable.. Perfect purchase
Reply from Lendward2026-04-03
Hi Paul, thank you for the great feedback! We’re glad to hear you had a smooth and perfect purchase experience with a helpful and knowledgeable team.
Enjoy your new vehicle, and we appreciate you sharing your experience! 🚗✨
— The Lendward Team
Lendward sent me a letter to trade my vehicle in at Royal kia. I did end up buying a vehicle and it was the best vehicle buying experience I've ever had in my life. Lendward was not the company who ended up financing me but they were the company that brought me into the lot where I bought my vehicle so I'm very pleased with them.
Reply from Lendward2026-03-31
Hi Michael, thank you for sharing your experience! We’re glad we could help connect you with the opportunity and that the team at Royal Kia delivered such a great car-buying experience.
We’re happy we could play a part in getting you there. Enjoy your new vehicle! 🚗✨
— The Lendward Team
United Kia has great customer service.
Memo was our seller and he did a great job at it. We had in mind in what we wanted however we were upside down on our trade in vehicle.
Memo and the team including Uriel and Jose all worked together to get us a deal.
Thank you.
Reply from Lendward2026-03-27
Hi Stephanie, thank you for the great feedback! We’re glad the team at United Kia worked together to help you find a solution, even with a trade-in.
We appreciate you sharing your experience—enjoy your new vehicle! 🚗✨
— The Lendward Team
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