Plunge (plunge.com) has a 3.1 out of 5 rating on OK.one, based on 63 user reviews collected here. It is listed under Sports and its reputation is mixed. Opinions are polarized: 54% rate it 4 stars or higher while 46% give 1 star; The business has not yet replied to negative reviews. Last updated 2026-08-10.
What people say
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David O'Grady · 1 review · Experienced 2026-07-02 ·
★★★★★
Plunge All-In is the Way To Go
The Plunge All-In is truly a masterpiece of engineering that makes incorporating cold plunging into a daily routine incredibly simple. Its sleek design, intuitive controls, and premium features create an outstanding user experience. While it is certainly a significant investment, the quality, innovation, and overall experience make it well worth the expense.
Reply from Plunge2026-08-04
Hi David, thank you for the glowing review! We put a ton of care into designing the All-In, so hearing that you consider it a masterpiece of engineering is incredible feedback. Thank you for being a part of the Plunge family! 🧊🚀
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Rob Archie · 1 review · Experienced 2026-07-21 ·
★★★★★
Jennifer was very kind and responsive!
Reply from Plunge2026-08-04
Hi Rob, thank you for the 5-star review! We’ll be sure to pass your kind words along to Jennifer—she’ll be thrilled to hear it. Happy plunging
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Dennis DeLoach, DDS · 4 reviews · Experienced 2026-07-22 ·
★★★★★
RUN - Wasted $8,000!! Horrible Service
I spent almost $8,000 on a Plunge cold plunge and needed to store it for a year during a large remodel. After hooking it up and using it for a few months, it developed a serious leak under the tub. I contacted Plunge and they said it was out of warranty and it would cost me a couple hundred dollars to get a diagnosis of the problem. I said I know the problem; I just spent $8,000, and the huge leak almost ruined my new floor. I have now had to replace the heating element and pump. It is sad that Plunge does NOT stand behind its expensive product. I had great expectations and was disappointed with how they handled everything. DO NOT believe it when they say they stand behind their product. I have been a business owner and dentist for almost 40 years and would have been sued if I treated my patients the way they treated me. BUYER BEWARE!!
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Jeff R · 3 reviews · Experienced 2026-07-09 ·
★★★★★
Buyer Beware you will regret buying…
Buyer Beware you will regret buying from Plunge
Buyer Beware. This has been one of the worst customer service experiences I’ve ever had.
I’ve owned my Plunge for a relatively short period of time, and it has experienced six major failures. Every single repair has turned into a battle. Instead of standing behind their product, I’ve had to repeatedly fight just to get warranty coverage for defects that clearly shouldn’t be happening.
The repair process is incredibly slow. What should take days often drags on for weeks or even months, leaving me with an expensive piece of equipment that I can’t use.
To make matters worse, Plunge has eliminated the ability to speak with someone by phone. When you have a major issue with a product that costs thousands of dollars, you’re forced into email chains with slow responses and very little accountability.
The most frustrating part is that they now require a diagnostic fee that isn’t covered by the warranty, even when the failure is due to a defective component. Customers shouldn’t have to pay out of pocket just to prove that a product failed because of a manufacturing defect.
I didn’t buy a cold plunge expecting perfection. I understand that mechanical equipment can have issues. What I did expect was a company that would stand behind its product and honor its warranty without making customers jump through hoops every single time.
After six catastrophic breakdowns, countless hours spent dealing with customer service, and repeated warranty disputes, I cannot recommend Plunge to anyone. There are simply too many other companies in this space that value their customers and provide better support.
Think carefully before spending your money here.
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Brett Swab · 2 reviews · Experienced 2026-07-21 ·
★★★★★
I purchased a Cole Plunge from Plunge…
Here’s an update got a call from their customer service team, and they basically reiterated the fact that their warranty that they sold all the customers is still valid, but they have no relation with the company anymore. That is servicing any warranty claims. Long in the short of this is that you will end up spending 2 to 3 months waiting for a company that has no incentive to fix your product because they have no affiliation with Plunge anymore and you will be as frustrated as I am. The person on the phone offered no solution other than what they’ve already reiterated -this company is horrible on customer service. They don’t care about their products lasting and they don’t care about their customers coming back or being satisfied with the customer service
I purchased a Cold Plunge from Plunge almost 2 1/2 years ago and paid an excess of $8500 including the warranty that was supposed to be for three years. On average every year I had to have the unit fixed for water flow problems or other issues which made it not operable. This last year has recent is three months ago. I reported a problem with the water flow and have since been waiting to have my unit fixed. The warranty that I did purchase is worthless in the constant chat bot or email excuses have caused a lot of frustration with just getting my unit fixed once I did actually talk to a human being. They told me that the warranty was no longer good and I had two options either I could get the unit fixed myself and be reimbursed for the cost or wait another month for someone to come fix it. I’ve been told that it’s gonna take longer than that. The customer service is horrible and frankly, this is an overpriced bathtub at this point. I’m beyond pissed that I spent this much money in the Services crap they don’t care they don’t really want to retain customers. They just want you to pay upfront and get their money and then they move onto the next victim. It’s quite sad. This product is going to be out of business soon given the way they treat people. I think the founders of this company have lost sight of what they were doing and are more concerned with profits and not giving a crap about their customers.
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Kathy · 1 review · Experienced 2026-07-21 ·
★★★★★
My Happy Place!
I love the Plunge that we purchased! The chiller is efficient, and the tub is spacious, comfortable and easy to maintain. The Plunge looks great in our backyard, next to our hot tub. Plunging is a daily routine that has beneficial impacts to my health and mood.
The Plunge staff have been extremely helpful when I've had questions. They are friendly, responsive, efficient and professional.
I highly recommend the Plunge to anyone.
Reply from Plunge2026-08-04
Hi Kathy, thank you so much for the detailed review! We love that your Plunge has earned a spot in your backyard oasis right next to the hot tub. We’re so glad our team and tub have provided such a great experience. Happy plunging
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Oren Shedo · 2 reviews · Experienced 2026-07-01 ·
★★★★★
Instead of the return I was promised
Instead of the return I was promised, I was offered two things: 50% off a brand-new chiller, or “free parts” to repair this one — with a $750 repair bill attached. Both options require me to spend more money to fix a product that has been defective from the beginning. That isn’t standing behind a product; it’s charging the customer for the company’s own defect.
I financed this and paid it off in full in March. What I have to show for it is a leaking unit that never worked as sold and a company that won’t make it right, even after acknowledging in writing that the product and support fell short of what I expected.
For the price and the reputation, I expected far better — from both the product and the service. I can’t recommend Plunge.
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Mike R · 1 review · Experienced 2026-07-17 ·
★★★★★
Happy customer
Ok, so my experience was a bit of a roller coaster ride, but in the end I’m a satisfied costumer.
1. I finally spring for the higher price point plunge after I decided that cold plunging is definitely a tool for better health. For the price, I expected a high quality product and out of the box I could see that’s exactly what it was.
2. Set up instructions are clear and easy to follow. Set up itself was also simple, I was able to manage it alone with a good dolly, consider a second set of hands if you don’t have the resources.
3. Here’s where my experience went a little sideways. After the pod was filled with water and pro chiller was connected I connected power and turned everything on as per the instructions. The chiller runs for less than a minute and when I’m updating the firmware everything stops. It doesn’t run, the display goes black and I have nothing. I go through all of the troubleshooting steps and at the end of the day I have a chiller that seems like it’s dead on arrival. Frustrating, but sometimes even products that are high priced and seem to be quality can arrive broken. These things happen.
4. The following day, I prepare to call customer service, only to find out that you can’t get someone on the phone by calling their support number. They are clear about that once you go through the call menu. You have to go through plunge support online and submit a ticket, as well as schedule a callback if you want to speak to a person. Submitting a ticket and some video/photos with an explanation of the issue is easy enough. Here’s where frustration starts to mount. After submitting a ticket I go to schedule a call, this is July 16th and the first available callback is July 28th. Like I said earlier, even expensive products can be delivered inoperable and that’s understandable for me. That being said, the thought of getting a product delivered broken at this price level and not being able to speak with someone for almost 2 weeks would likely be unacceptable to anyone and was absolutely unacceptable to me.
5. I’m not one to wait, so I start sending emails to each email supplied on the plunge website. First email I send to info@plunge and I receive an auto response which stated it’s an email that is not actively monitored(this doesn’t help with the my frustration). I send my last email that day to the sales email explaining what the issue was and how waiting until the 28th to speak with a representative was unacceptable.
5. Relief: I received a response the following day from the sales email, the representative said that they had expedited my ticket and that I should be contact the same day. Sure enough, I was contacted a few hours later by Jennifer from support. Not only was she a sweetheart, she immediately told me that she didn’t think the chiller was inoperable and that they’d been having issues with the firmware updates, and she could probably push it through remotely. She asked me to go back to the plunge and to turn the power back on. Once I did that, she attempted to push the firmware update through remotely. Seconds later the chiller starts running with no issues.
6. I think if there’s anything that could be improved, it’s the initial response. I don’t think waiting more than a business day or two to get in touch with a representative for something like this is acceptable. I looked at a few reviews during this time and saw some costumers had similar issues, but maybe they didn’t try the immediate follow up that I did. I was satisfied within a day, I don’t think I would have been contacted immediately without my follow up, but I’m still giving my experience 5 stars with a little constructive feedback. Jennifer, with the help of the sales representative that received my email and expedited my ticket got the job done and immediately remedied my issue.
7. Last thing, I’m in New York and Jennifer called me from Sacramento California and fixed my plunge remotely over the phone. If you take nothing else away from this review, you should at least be certain that there’s no way China doesn’t have all of our passwords.
Reply from Plunge2026-08-04
Hi Mike, thank you so much for the honest and detailed review! We completely understand how frustrating that initial hiccup and support wait time were, but we’re so glad Jennifer and our sales team could step in immediately to get your chiller running remotely. We appreciate your constructive feedback as we work to make our response times even faster. Enjoy the plunge! 🌊
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Brian · 2 reviews · Experienced 2026-07-16 ·
★★★★★
Plunge Pod - Few weeks in Review.
So I have now had my Plunge Pod and Evolve Pro Chiller for a week now. It is all set up, which was very easy, and I have put it to use a few times now. I love everything about this! I have a sauna, sorry plunge - yours came out after I had already purchased mine, and I do Contrast Therapy now 4 times a week with my wife. We are hooked! Thats if we can get in it as my daughter has now taken a liking to it.
I highly recommend the Pro Chiller. It is super quiet when it is just maintaining temp or in Eco Mode and when it is chilling it is not much louder than an air conditioner unit. It gets to temp very quickly and keeps the water circulating and fresh. I love that you can schedule it from the app to be ready right when you need it.
I was on the fence about the Pod over the tub. I was concerned that it would be too tall to get into and that there wouldn't be enough room in it. I was wrong! It is very spacious, comfortable to sit in and very easy to get in and out of.
Again, if you are on the fence about it, get it! It is a great addition to my garage retreat!
I wish there was a place to post my picture of my set up!
Reply from Plunge2026-08-04
Hi Brian, thank you for sharing such a detailed review! We love hearing how the Pod and Evolve Pro Chiller have transformed your garage retreat into a family contrast therapy spot. We appreciate the recommendation—happy plunging to you and your family! 🧊🏠
I purchased the highest quality cold plunge that they sell. You get sold a warranty and it takes 3.5 months to get them to your house to repair it.. They do not honor their warranty and charged me $1250.00 to repair it. Meanwhile the guy that repaired it gave me an ear full that they do not honor their warranties and he can hardly keep up with the repairs.
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Matt H. · 1 review · Verified · Experienced 2026-07-10 ·
★★★★★
My plunge was meant to be here…
My plunge was meant to be here Wednesday. Still haven't received it and no communication since to update me.
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Jennifer · 1 review · Verified · Experienced 2026-06-12 ·
★★★★★
Can’t get customer service on the phone…
Can’t get customer service on the phone for two weeks - wth
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Bill · 2 reviews · Experienced 2026-07-14 ·
★★★★★
My wife had major back surgery 4 years…
My wife had major back surgery 4 years ago. Post surgery her recovery routine includes a daily Plunge every morning. Her recovery and quality of life is night and day. Plunge works and has become part of our daily routine. We are committed to wellness and Plunge is our partner to make it happen.
Reply from Plunge2026-07-16
Thank you so much for sharing this Bill. We are incredibly happy to hear that the Plunge has made such a positive difference in your wife's recovery and daily quality of life. Knowing we can play a small part in her wellness journey means the world to our team.
Happy Plunging
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Nick · 1 review · Experienced 2026-07-01 ·
★★★★★
I don’t usually write negative reviews
I don’t usually write negative reviews, but my experience with Plunge has been disappointing enough that I feel others should know what they’re getting into.
Over the time I’ve owned my Plunge, I’ve dealt with several major breakdowns, and every repair has been an uphill battle. Instead of making the warranty process straightforward, I’ve had to spend countless hours going back and forth just to get defective parts addressed.
One of the biggest frustrations is that the warranty doesn’t cover the diagnostic fee required to determine what’s wrong with the unit. If the product fails because of a manufacturing defect, customers shouldn’t have to pay out of pocket just to have that confirmed.
The repair process is painfully slow. What should be a simple warranty repair can take weeks or even months, leaving you with an expensive piece of equipment that’s unusable.
Customer support has also become increasingly difficult to deal with. There’s no easy way to speak with someone directly, and everything is handled through email, making an already frustrating process even more time-consuming.
For a company that markets itself as a premium brand, I expected a much higher level of reliability and customer service. Unfortunately, my experience has been the opposite. If you’re considering buying a Plunge, make sure you also consider what happens if something goes wrong. Based on my experience, that’s when the real problems begin.
I can’t recommend this company and would look elsewhere before making such a significant investment.
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Doug · 2 reviews · Experienced 2026-07-14 ·
★★★★★
My plunge journey
So, I am one of the earlier owners of the Plunge. I saw them on Shark Tank and, at the time, my interest in cold plunging was just beginning. Fast forward a bit and when the time came to buy a unit, I fell in love with the aesthetics and features of the "all-in" unit and made the "plunge".
Out of all the purchases I have made for my wellness, cold plunging has been one of the best. While I appreciate some of the research may be anecdotal, it has helped my arthritis immensely. It also is a great start to the day and a compliment to my morning coffee.
I will say my Plunge has not been without issues. Any product running 24/7 that incorporates pumps, chillers, sensors, sanitation and filtration has a ton of moving parts. These are not simple units, imagine marrying your homes refrigerator, ice maker, water filter and bathtub together, things will happen. Plunge has done well with handling repairs, their local tech is incredible (in NC) and repaired items always appear to be improved, which means they are improving every time.
Reply from Plunge2026-07-16
We really appreciate you sharing your journey as an early adopter Doug! You're completely spot on—with pumps, chillers, and filtration running constantly, these units have a lot of moving parts. We're glad our North Carolina tech took great care of you and that your Plunge is keeping your arthritis in check. Enjoy your morning dips and coffee!
Happy Plunging
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Marcus · 1 review · Experienced 2026-07-14 ·
★★★★★
An early adopter of Plunge…
As an early adopter of Plunge I’ve had some issues with my tub over the years but I have to commend them for hearing me out and addressing my concerns to find a solution and keep me as a happy Plunge customer. That’s a critical point for me when investing into a brand to make sure they stand behind their product even years after my initial purchase!
Reply from Plunge2026-07-16
Hi Marcus! Thank you for being an early adopter and sticking with us over the years. We always want to stand behind our products and make things right, no matter how long you've owned your tub. Thanks for your support and happy plunging!
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Evan · 1 review · Experienced 2026-07-13 ·
★★★★★
5 Stars!
On multiple occasions, The Plunge has graciously covered issues under warranty that should not have been. This company is a pleasure to work with Would highly recommend.
Reply from Plunge2026-07-16
Thank you for the wonderful feedback Evan! We always aim to stand by our customers and ensure you have the best possible experience with your Plunge. It's great to hear our team could help you out. We appreciate the high recommendation! Happy plunging!
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Matt McKinney · 2 reviews · Experienced 2026-07-09 ·
★★★★★
I had a great experience with Plunge…
I had a great experience with Plunge Company. Their communication was excellent from start to finish—they kept me informed every step of the way and were always quick to answer any questions I had. Their customer service is truly top-notch, and it's clear they care about making sure their customers have a great experience. If you're looking for a company that's professional, responsive, and easy to work with, I highly recommend Plunge!
Reply from Plunge2026-07-16
Thank you for the awesome feedback Matt! We work hard to keep our communication quick and clear, so we're thrilled to hear you had such a smooth experience with our team. Thanks for recommending us!
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Jack · 1 review · Verified · Experienced 2026-07-04 ·
★★★★★
Informative
Informative. Clear process
Reply from Plunge2026-07-16
Thanks for the review Jack! We are glad to hear that the process was clear and informative for you. Welcome to the Plunge family!
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Ana · 3 reviews · Experienced 2026-07-01 ·
★★★★★
This has been a nightmare
This has been a nightmare. horrible service, horrible response time, endless maze on unanswered questions. There as so many other companies out there - go shop elsewhere I beg you. I bought 2 - leaks, issues. the "service" team does anything beside give service. Send pictures, more pictures, now videos. Them go through 3rd party service provider that never responds. A total NIGHTMARE!!!!!!