Founded in 2022, Toybeta is a livestream-based website offering over 100 blind box series, from limited-edition figures to plush toys, and surprise beans. Every day, collectors worldwide join our live stream to enjoy the thrill of real-time unboxing. Our interactive and transparent approach has built a loyal and enthusiastic community, with strong customer relationships and a steadily rising return rate. Many customers have gone from first-time buyers to long-term supporters.Whether you're a serious collector or a casual fan, you’ll find your favorite series here.We also welcome collaborations with blind box brands, designers, and manufacturers.
Written by the business, not verified by us.
Is Toybeta legit?
Toybeta (toybeta.com) has a 4.5 out of 5 rating on OK.one, based on 44 user reviews collected here. It is listed under Hobbies & Crafts and its reputation is excellent. 89% of reviews are 4 stars or higher and 11% are 1 star; The business has replied to 80% of negative reviews; 5 of them were added in the last 12 months. Last updated 2026-10-24.
I tried to leave a review on their actual website but come to find out they have to approve your reviews (THEY ONLY APPROVE GOOD REVIEWS). My review was never posted on their website so I'll post it here instead. This is the experience I had with their shop.
I've been shopping with TOYBETA since November of 2024 with no issues until March of 2025. I purchased many blindbox of Babythree 400% V1 series to get my target. The item I received was damaged, there was a big hole(pretty noticeable) on top of the head a big rip along the ear.
I messaged their customer service person. She responded with they would never intentionally send a defect item out etc blah blah blah. Then proceed to offer me a $5 discount for the inconvenience and asked if I can sew up the hole! This was an ABSOLUTELY JOKE! $5 isnt even going to cover my shipping cost!
I requested for the item to be replaced or issue me a refund. Customer service then shifted the blame to the manufacturer stating it isn't their fault either (basically saying its not their problem either). I looked back at my screen recording and when it was being unboxed you could see it was already damaged.
Im sure the host noticed it but didnt say anything because she was holding it all weird. I mentioned this to her and even sent her the recording as proof. To no avail she would not budge then told me if I wanted a refund or replacement I would need to pay for shipping back to them since its a "manufacturer defect".
I told her if it was caught on LIVE STREAM I would have been able to pick another blindbox to open. But what she is saying to me is in infact if even caught I would of have to keep the defect item. After a couple of days back and fourth she RELUCTANTLY refunded me and was very dismiss!
Msg from their customer service :
(Please consider this as a gesture of goodwill, and feel free to keep the product at no additional cost.
Please note that our full refund policy will no longer be applicable to issues related to manufacturer's workmanship defects. To avoid future misunderstandings, we recommend you confirm your acceptance of our quality processing standards before placing any further orders.
We appreciate your understanding.)
This shop will NEVER get another penny from me! I use to enjoy watching them 24/7 but after this experience and realizing that this shop is SHADY AF, I will never go back. I rather pay more money else where! Thanks for reading!
*** UPDATED SINCE THEY SAY IM LYING ***
Again what a JOKE of a response! For you to say that what I'm saying isn't true is ABSURD!!! MAYBE GO BACK AND WATCH THE LIVE STREAM WITH YOUR EYES OPENED AND NOT CLOSED! Maybe your choosing not to see it and says its fine when it really wasn't. I have proof of it, which is why I screen recording all my openings on LIVE!
As I stated I was only refunded because I wouldn't accept your terms to "pay for shipping back". Saying you guys can take negative feed back, but turning around saying I'm leaving a false review! Seems like you can't take any negative reviews or criticism! I am happy to share my screen recording and tag you on TikTok to see whos lying!
TOYBETA IS A JOKE AND MONEY HUNGRY! (For example purchasing rights just to buy a limited INNS Plush, you make customers buy an entire set of INNS just so they can buy the limited plush. Other seller's from China lets you buy it no problem without all that BS!)
Anyways take it as you may I don't want to waste anymore energy on this BS! I have nothing to lie about! Like I said before I used to enjoy watching 24/7 until this unpleasant experience! Have a wonderful and blessed day! Goodbless! 😘
Reply from Toybeta2025-05-13
Hello, thank you for your feedback. We're sorry this experience didn’t meet your expectations, and we’d like to clarify a few things.
The BB3 plush was opened during our livestream. The seam defect was on the back and not easily visible, which is why the host didn’t notice it. We responded promptly after you reached out, and as always, any customer who identifies a defect during a live stream is always allowed to pick a replacement box immediately, no exceptions. Many of our customers can attest to it.
The issue was confirmed to be a manufacturer’s flaw, an unsewn seam after stuffing, not due to mishandling. While it was outside of our control, we still issued a full refund at your request and did not ask for a return.
It’s unfortunate that despite this resolution, an emotional and accusatory review filled with speculation was posted, such as us sending defective items intentionally or filtering out reviews unfairly.
We welcome both positive and negative feedback, as long as it is honest and fact-based.
Thank you to everyone who continues to support Toybeta. We remain committed to transparency, fairness, and customer respect.
My negative review is for an order I made from toybeta sometime towards the end of February. This order took 2 weeks just to ship, and another 2 weeks to actually arrive. It took a whole month from me paying to receive my order —completely unacceptable for a standard order.
I've ordered from this company before, and while shipping was never particularly fast, it was never this slow either.
To make matters worse, when the product finally showed up, it was damaged. It looked like someone had applied tape directly to the face of the plush, then ripped it off. This stripped off some of the paint and left behind a sticky, grimy residue. This item was a limited edition that was in its own box. I understand if the product was taken out of the box temporarily to ensure it was stored safely for transportation but for it to be damaged like this shows lack of care. This probably occurred while the order was waiting to be packed since they keep these orders on the floor with pets roaming.
My girlfriend has also had negative experiences with the care they take with the items. One of her Kimmons arrived with the nose completely scrapped off. It was dirty and looked like it had been kicked across the floor.
Customer service wasn't helpful in resolving the issue. I expected better quality control and faster fulfillment. I won’t be ordering from them again, and I recommend others be cautious.
Reply from Toybeta2025-05-13
Hello, thank you for taking the time to share your experience. We’re sorry to hear that this order didn’t meet your expectations, especially with the shipping delays and product condition.
We sincerely apologize for the longer-than-usual delivery time. After checking our records, we did not find any messages from you via email or WhatsApp regarding this order. We always encourage customers to reach out when an issue arises so that we can resolve it quickly and appropriately.
Regarding the damage to the item you received, we have sent you a follow-up email to better understand the situation.
We appreciate your input and hope to make things right.
I love Toy Beta! Everything I have received was packaged well and items are so amazing in person! I enjoy watching the live stream, unboxing, and all the hosts are great and fun to interact with!!
Amazing shop to buy authentic dolls and figurines from! Super packaging and tracking is provided and receiving the order with no damage during transit! Thank you toybeta !🩷🩷
I love buying from toybeta the live is good. Clean and fun and interaction with the hosts and watchers is good😊everything I have bought is beautiful and well packaged...shipping does take a while but I always look forward to my new finds ..my latest purchase was Emma plushie and Emma keyring plushie and Nagi exchange doll ..I love them..well worth the money and wait time xx
I have always had great experiences with Toybeta. The staff are all welcoming and kind, customer service is quick and will find a resolution for you that is mutually beneficial to both parties. Shipping does take quite a bit of time but this is because I live in a very rural area. That isn’t Toybeta’s fault. Great place to shop. Happy I found them over a year ago.
I discovered Toybeta this year through their TikTok livestreams, and ever since, I’ve been ordering from them all the time. They have such a great selection of blind boxes and plushies so many things you can’t find anywhere else
I’ve never seen a shop with such great prices.
The shipping has always been smooth, and I never had to pay any extra fees. Everything arrived in perfect condition, and all the items are 100% authentic. I’m beyond happy with every single order!
Their customer service is also incredible. Honestly, I’ve never experienced such good customer service. If you ever have any questions, they are super helpful and kind.
I literally order from Toybeta every week haha
also big shoutout to the livestream hosts they are the sweetest! Special love to Rina and Mama Lotusssss
The best unboxing channel in tt!! i love the hosts, the mods and the customer service is A+++++! Top tier blindbox figures, authentic and great packaging when sent out! never had a problem always a great experience! xxx
I have made at least a dozen purchases with Toybeta and I have never had an issue. Every item comes perfectly packed and always authentic. The hosts are always so good to work with you, customer service has been top notch, though I have only needed to reach out once! I can't recommend them enough! Best company for Popmart products and more!! Thank you all Lotus, Rina, Layla, and Jessie! You are all wonderful!
I’ve been a labubu collector for many years and I have several authentic ones from popmart official website and official popmart stores in my city. Toybeta is absolutely scamming their customers. Not authentic at all I ordered a few different series of labubus from toybeta just to see.
First of all it is in fact a fake here’s how to tell:
-manufacturing location on box and tag on fake labubu doesn’t match popmart original manufacturer location,
-wrong UV stamp,
-wrong shape of body, head and ears are shorter than popmart authentic one
-space between ears is wrong
-blush tone on cheeks are wrong and skin wrong color
-no popmart logo marking on inside of the bag.
-no red stripe on tear strip
-QR code isn’t the same as authentication thru official popmart
the fact that there is no real reviews is sketchy. The address is the same as a “Puff Brands LLC” and other ecommerce online shops. The number’s from China so it’s very possible that it’s a cheap drop shipping site that controls many shops online.
The problem with all these sites popping up are that usually buyers won’t get what is being adverted - usually they are knock offs (bootlegs) or low-quality items. Also you have to pay for returned items.
Please do not take the word of other customers that don’t know how to authenticate properly.
Many people are getting scammed by these companies and products are getting seized by law enforcement everyday.
These fakes are getting really good and hard to tell unless they are side by side and you know what you are looking for. Please be careful out there. Please do your research before purchasing from sites like these and wasting your money on trash. I would only buy labubus at popmart directly never from these sites.
YouTube and TT shorts have some amazing videos showing how to properly spot a fake. And all the ways scammers are getting tricky with it. You can also reach out to popmart directly and send videos and photos as I have done in the past if you are unsure.
Take care hope this helps.
Reply from Toybeta2025-05-08
Thank you for taking the time to share your concerns. We take product authenticity very seriously and would like to clarify a few key points for anyone reading:
According to our order records, this customer has not purchased any Labubu blind box items from our store. The only Labubu-related item ordered was a $9.90 outfit, which does not include a box or QR code. Therefore, the claims about scanning our packaging or comparing box details are inconsistent with actual purchases.
If you do not possess our product, how were you able to obtain the unique anti-counterfeit code? Please provide your order number so we can fully investigate.
While we appreciate the information shared about how to verify authenticity, the most accurate and official way to verify a genuine POPMART Labubu is by scratching the code label on the back of the box, scanning the QR code, and entering the anti-counterfeit code on POPMART’s official verification website.
As many collectors know, small differences in paint, shape, or printing can occur between batches — even with authentic figures — and are not reliable indicators of authenticity on their own.
All of our Labubu products are sourced through legitimate, verifiable channels. Our customers regularly authenticate our products using POPMART’s official tools, and you can find many verified buyer reviews directly on our Labubu product pages. These reviews are verified by Shop App and cannot be edited or faked by the seller.
We welcome all customers to do their own research and verify their purchases independently. If you have doubts, you can always use the official POPMART QR code system after purchase.
Thank you again for raising awareness about authentication — we stand by the quality and legitimacy of our products.
— The Toybeta Team
the webbpage was easyvto understand, the people that work on streams ir realy helpfull and so much care for the costumers orders. they pack and shipp all with great care end well packed. eaven if somthing goes wrong or somthing is missing or have gotten damaged they will help you as much as they can, as long as you show your order and photo /video of your things when opening them. . wish is greatly appritiated. so far iv NOT had anny bad experiance. thay do and amazing job and sell cute stuff.
Best shopping experience with amazing prices. From hosts to customer service, the attention to customers is impecable. Fast shipping and original and reliable items. I've been regularly and heavily shopping with them and recommend.
I love buying with Toybeta. The experience is amazing ! I especially enjoy the hosts and their professionalism. Toybeta not only offers amazing service but they make purchasing fun 🤩
One of my favorite parts of shopping with Toybeta (TB) is actually the customer service (CS)! Whether it’s changing my address, suggesting something to stock in the shop, tracking a package, or sending a gift to a friend, their CS team is always easy to reach. They take their breaks and such (as they should!), but otherwise, they get back to you p fast!
Once, I had a package that was lost by a carrier soon after arriving in my country. I contacted CS to see if they could help. After investigating my order for about two weeks, TB issued a refund for the entire package without me even asking! Now, refund policies are pretty standard among online shops, but TB’s CS team is highly responsive, and professional yet personable- making their customer-focused refund process really stand out (to me, at least). So I trust TB as an online reseller for authenticity, fair pricing, and an awesome CS team. That said, as of this review I've made about...200 orders? All smooth. Never been a hassle.
I got two Roly Poly Pucky. It was packaged very well in a nice snug box with bubble wrap. The boxes did not have dents or noticeable problems! I got really cute ones and I am so happy with everything. Shipping to Guam was very fair and PopMart does not ship here so I am happy I found this site.
To be honest I was going to deduct a star, but I feel like it is not at the fault of the company. I purchased my items on September 14 and received it on November 6, so people who live on islands like Guam, be aware of shipping time.
I have been ordering from TB regularly for over a year now and this is the only online resellers I trust. They have the best and fairest prices, guaranteed genuine products and the best staff.
I couldn’t recommend Toybeta more. You won’t be disappointed.
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