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Money & Insurance

Equity Trust Company

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103 reviews

2.9103 reviews
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About Equity Trust Company

Data updated
Website
trustetc.com
Category
Money & Insurance
Location
United States
Status
Unclaimed
Last 12 months
102 reviews
Replies to negative
49% (27/55)
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About this business

Equity Trust empowers individual investors and financial professionals by removing the barriers to investment freedom. Our mission is to inspire, educate, and support investors to achieve more.

Written by the business, not verified by us.

Is Equity Trust Company legit?

Equity Trust Company (trustetc.com) has a 2.9 out of 5 rating on OK.one, based on 103 user reviews collected here. It is listed under Money & Insurance and its reputation is poor. Opinions are polarized: 44% rate it 4 stars or higher while 36% give 1 star; The business has replied to 49% of negative reviews; Reviews mostly discuss Customer service, Price, User experience. Last updated 2026-08-12.

What reviewers say

AI generated

Most reviewers were unhappy with their experience overall. People frequently complained about expensive annual fees, unexpected extra charges, and complicated transaction processes that added up quickly over time. Consumers noted that customer support was extremely frustrating, remarkably slow, and often completely unhelpful when trying to resolve urgent daily account issues. Some reviewers were happy with the overall service, finding the platform quite easy to navigate and very helpful for managing their long-term investments. Consumers also mentioned that company representatives were consistently polite, highly responsive, and effectively assisted them with keeping their necessary paperwork properly organized.

Auto-generated from all reviews of this business. For reference only.

What people say

This company has been terrible since…

This company has been terrible since joining. I so wish I had gone back to my previous company, DIRECTEDIRA. When you call you have to sift thru layers of people to find one who can help. Long hold times, many transfers of call, each person has a limited understanding of procedures so it take LONG times and multiple calls to get help. I am on hold right now to try to get help on something that was done incorrectly 3 days ago. They are so awful and no one cares. After 5 min on hold ,relatively short ,they are now transferring me. This is par for the course with them...so now I am on hold for someone who may or may not be able to help me with a transaction that should have already taken place. I have already filed forms and made MANY calls and STILL it never got processed because they are VERY COMPLICAted to work with and one person contradicts the other and things are not made clear...I could write a book but I will simply copy, what this box will allow of, my last email to them. I will tell you to go with directedira.com because they are a smaller company where the staff is all trained and does not speak with a difficult foreign accent half the time and where they are all trained and actually care. here follows what this site will allow of my last email as I sit still on hold waiting to reprocess the transaction I had placed days ago and that I have to redo today that will now delay me getting the thing completed for FIVE TO SIX more days!!!!!!! MY EMAIL OF TODAY: FYI The below email was started and been typed as I make yet another call to Equity, now Jennifer is trying to help me but the email started 25 minutes before being transferred to her who is competent and has the added quality of actually caring. Hello, Mae, et al, wondering why you have not closed this account per your verbal (Mae) acceptance of my desire, and my emailing you the written request you required 3 days ago. Everything is so difficult and time consuming with Equity Trust. Perhaps they overload their employees. I am once again on hold to try to get things done. I spend so much time on these accounts, it has become a part time job causing delays and problems and confusion for me. Always talking with this one, that one, yet another one , another time , another call, another transfer, and on and on it has gone. 1- Second request:Please close the traditional account immediately. 2- Also, there was supposed to be a transfer of ALL my cash( obviously minus charges) from the Roth account to Titan Bank. I received an email saying the transaction would be completed by Oct 10 yet the money is still in my ROTH 201102493 on Oct 10!!! Imagine my dismay!!! Yet another problem ! There is a bank holiday on Monday which will cause further terrible delays on a transaction that was supposed to happen 11 days ago and counting. Once again, I am on hold waiting to try to push these things through. It is exhausting. I am asking that someone on your staff PLEASE address these issues and resolve them TODAY with no further calls and transfers and holds for me. The call I am now is on is 24 minutes and counting..... ............NOW I am on the phone with Jennifer who tells me that instead of paying the wire fee out of my funds (as I was told 3 days ago would happen and indeed requested it on your site) it took me calling to find out that you did not do that, and nobody bothered to let me know that in fact you had not taken the money but instead just let my transaction sit for THREE DAYS until I called after finding out that the cash was not with Titan Bank as promised today. Now Jen is saying Laura reached out to me yesterday whatever that means, a little late in any case , she sure did not "reach out" far enough to actually reach me though. !!!!END result further delays into next week!!!!!! Jennifer is going to try to make it all happen right now so that I am not delayed for yet another 4 or 5 days friday, sat,sun, mon, tues possibly wed next week getting the money to the title company. CROSSED FINGERS she can do it and that she calls me back today to say so.

Reply from Equity Trust Company2025-11-13

We’re very sorry to hear about your experience and understand how frustrating these delays and communication issues must have been. We appreciate you taking the time to provide detailed feedback. If you’re still waiting for resolution, please contact us directly at [email protected], and we’ll make sure your concerns are addressed as quickly as possible.

Pretty standard service

Pretty standard service, sometimes infuriatingly slow and complicated. Even Gold Level service isn't great. We were promised some features that really weren't available when we needed them-- like a checking account, and connection between our two accounts. We have to inquire to get our RMD amounts out of them, rather than being notified each year. Every month I have to send them a deposit email, after 7 years of the same rent income coming in. Lots of glitches in general.

I have received different answers…

I have received different answers depending on who I talk to for various things that come up. It seems everything is a challenge. I would never go with them knowing what I know now. Fees are also high compared to other companies. Also, you need to title property in your name or account number which opens you to issues having that kind of information on public record. No other SD IRA company requires that. Find another company!

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