Vital Choice Wild Seafood & Organics (vitalchoice.com) has a 3.8 out of 5 rating on OK.one, based on 200 user reviews collected here. It is listed under Food, Beverages & Tobacco and its reputation is mixed. 24% of reviews are 1 star, a relatively high share; The business has not yet replied to negative reviews; 7 of them were added in the last 12 months. Last updated 2026-08-10.
This is the best seafood and organic food company. I have never been disappointed with their quality and service. I have been a customer for over 15 years and will continue to order and recommend Vital Choice to my friends. Bravo!
I had a problem with my 1st delivery and your customer care person took great care of the issue. I will be placing another order very soon. Looking forward to doing business with you in the future.
Vital Choice is the only place where I purchase fish. Their wild King Salmon is the BEST! All of their products are top of the line.
This is the best salmon
I’m a long time customer of Vital Choice and I am still 100% happy with everything I order - salmon, scallops, halibut, sablefish, and blueberries! Everything is always still frozen, fresh and delicious!
I used to love Vital Choice, but not anymore. Now that the company was sold, I can see a big difference in customer service and lack of attention to details. I placed an order with a specific date to receive my order, as I was going to be out of town before that. The order arrived two days early. Normally this would be a good thing if I asked for an ASAP shipping date, but I did not. I asked for a very specific date which was completely ignored. Also, I always used to receive an email when my order was shipped, but I never received a Shipping Email for this order, which was delivered two days early. Two strikes on my first order delivery since the company was sold. When I tried to call the phone number on my Order Confirmation email, the automated recording on the other end said it was Harry & David's, not Vital Choice. Third strike. Not sure I will order from them again and I will now be looking for another company with better customer service from which to purchase my wild Alaskan salmon.
I don’t eat fish but my husband loves it. We ordered sardines and canned salmon. I appreciate that the sardines don’t have a fishy smell and my husband says they taste great. We will be ordering again!
Vital Choice fish protects my heart by providing necessary Omega 3.
I don’t rate anything on the internet. Until now. We chose a Vital Choice King Salmon package as a Thank You gift for my graphics wiz for our latest publication. He reports it the best salmon he’s ever cooked, and he’s very experienced in that art. Could not be happier.
Great products with a solid reputation, excellent delivery times.
I’m very disappointed to see that the value packs are no longer being offered now that vital choice has sold itself to a mega corporation. I relied on those. I have serious health issues I need to eat a very strict low histamine diet. I had been so impressed at this companies dedication and awareness to maintaining low histamine. I’m also on disability on a fixed income and the prices of all of your other products are completely out of reach for myself and I’m guessing the majority of Americans as well. I can understand why you would discontinue this item but I guess it helps to brand you is yet another company that only caters to the elite and privileged. Very disappointing in so many ways
I get a shipment of fish at least once a month (for the past couple of years). It’s great every time, no bad experiences ever! And very helpful customer service when there was a shipping delay once.
I was not prepared for how different my experience with Vital Choice would be since the ‘transition’. While the customer service representative was extremely helpful, considerate and patient, the process was cumbersome and disappointing. None of my account information transferred over to the new platform, nor did my Rewards points. I could not order the items exactly as I had many times before and the prices had increased because of that. I was also VERY disappointed that I will have to wait almost TWO WEEKS to receive my items, when before they would ship on the same or next day. I will have to reconsider whether I will continue to use Vital Choice for my purchases. I could not be more displeased.
Vital Choice is always dependable. Great tasting, quality fish and seafood. I've been a customer for a long time.
the pink salmon filets are very thin and over cooked quickly. I will try the miso glaze marinate next time. the king salmon was out of stock. the reviews for the pink salmon were good so i thought i would try. i tried and did not like.
I love Vital Choice products. I regularly buy the skinless, boneless Sockeye salmon pieces which are delicious and the pouched salmon which I mix with some lemon to put on salads. Recently I tried some soups which are also excellent. Ordering and delivery is easy too. Thanks!
Very good, fresh tasting fish! I greatly appreciated the convenience of it coming right to my door as well. We will order again.
Realy the portion are so small,I have to cook different 2 type of fish for the reo of us, so its not working . Sorry,but I will not order again Thanks anyway Nelly
Excellent products and excellent service as usual. I will forever be a customer and recommend vital choice always
Love Vital Choice. I have been ordering from this company for over 10 years. Never disappointed.
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