Black Rifle Coffee (www.blackriflecoffee.com) has a 1.4 out of 5 rating on OK.one, based on 100 user reviews collected here. It is listed under Food, Beverages & Tobacco and its reputation is poor. 84% of reviews are 1 star, a relatively high share; The business has replied to 44% of negative reviews. Last updated 2026-08-10.
What people say
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Dan Nelson · 2 reviews · Experienced 2026-08-05 ·
★★★★★
Just like others have said
Just like others have said. When they get an order wrong they send you to a bot. You don’t get any customer service at all. Save yourself the heartache and cancel your subscription and or buy your coffee elsewhere! USA and veteran owned my ass!
Reply from Black Rifle Coffee2026-08-06
We appreciate you bringing this to our attention and for providing the needed information. Someone from our customer experience team will reach out to you shortly via email, requesting further information.
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Consumer · 2 reviews · Experienced 2026-07-18 ·
★★★★★
Great merchandise, iffy order completion
Great merchandise. I haven't tried their coffee yet but I got 3 shirts and a hat, and I love all of it. Fits great, comfortable, durable, stretchy, etc. I did order a pair of shorts that had yet to come which I see is a common problem. But besides that, good.
Reply from Black Rifle Coffee2026-07-22
We appreciate your feedback regarding your experience with Black Rifle Coffee. In regards to the shorts that were ordered, please don't hesitate to reach out to us using our Chat button in the bottom right corner, and one of our customer engagement agents would be happy to look into your order for you. Have an amazing day and don't forget to jump start your day with a cup of BRCC!
I was a long time subscription holder using the company app. I had several pounds delivered monthly to my home. When I realized that I could buy the coffee cheaper at Walmart or Stop and Shop,(I'm sure there are other places), I wrote a note to their Customer Service Dept. asking how or why they would sell the coffee cheaper to the stores for resale than offer better deals to their own loyal customers. They refused to respond. I sent another note to the customer service dept. asking how real veteran Patriots could in good conscious rip off other real American Patriots. They refused to respond. No customer service detected. App iss difficult to navigate. I'm told Rebel Coffee is better and local.
Reply from Black Rifle Coffee2026-07-21
I’m sorry to hear about your most recent experience with BRCC and appreciate you providing the needed information. Someone from our customer experience team will reach out to you shortly via email, requesting further information.
Pretty Much the same story , I've been on the phone with their customer service multiple times trying to get a resolvement of not one but two different orders first order came in- one bag of coffee didn't get it they credited me $24.95 okay Place another order this time didn't receive two bags of coffee waited for my order call customer service got the runaround got the runaround never received my coffee customer service email me stating that seeing I did not get three items in my last order but was charged for it that they would like to send me out substitutions well I seen that they had the K-Cups in the 30 presents out and I wanted the bag which is out of stock but it still was showing in stock and the 1776 roast well I got the bag of the 1776 roast but I didn't receive the two boxes so I called customer service talk to the young lady and she stated and I quote Oh I will find out when they will be coming and I will email you I got the same BS email as I got before not telling me when I'll be getting it how much longer I have to wait for it but yet I got charged for it well right now my credit card company is disputing the charges because this shouldn't be happening if people pay for a product they should get a product and if they don't have the product they should not be charged for that product. Don't get me wrong Black Rifle coffee is absolutely delicious but it's just not worth the headache. I'm very sad that Black Rifle has such a poor customer service department.
Reply from Black Rifle Coffee2026-07-14
I’m sorry to hear about your most recent experience with BRCC, if you would like to speak with one of our customer engagement agents for further assistance, you can reach out via our chatbot using the Chat button in the bottom right corner.
J
JK Hywd · 2 reviews · Experienced 2026-06-22 ·
★★★★★
Cannot get orders correct, no response from CS
I have had a monthly 4 bag whole bean subscription for years, but over the past 6 months 3 orders have been incorrect or the wrong amount of bags, this past month had 1 bag of beans, 1 ground and then 2 boxes of k-cups (which i have never ordered and do not even have a Keurig). Reached out to customer service via email, got a BS AI response, then never heard anything back about correcting my order. Literally just asking for a worker to the throw the right amount of bags of the right coffee in a box, but that is too challenging. I used to love this company, but after the recurring errors and nonexistent customer service will be shifting to one of the the other veteran owned coffee companies. Maybe they should spend less time on instagram videos and more on hiring competent staff and customer service.
Reply from Black Rifle Coffee2026-06-24
We appreciate you bringing this to our attention and for providing the needed information. Someone from our customer experience team will reach out to you shortly via email, requesting further information.
I gave three stars not because of the coffee itself. I love their coffee.
What discouraged me was I bought the 5lb bag at 43.99 . When I went back to purchase again it is 63.80$ . Guess I’m going back to my other brand . Bye black rifle!
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Bill Holdaway · 1 review · Experienced 2026-05-21 ·
★★★★★
Ordered a shirt from the website
Ordered a shirt from the website. At some point it switched to the wrong size. I tried to cancel right after the order. I was sent to an unresponsive AI bot. Then it was supposed to get someone real. Five days later a real response that the order was fullfilled and cannot be cancelled. It still has not arrived at the shipper according to the tracking. They just make zero effort to satisfy the customer.
Reply from Black Rifle Coffee2026-06-01
I’m sorry to hear about your most recent experience with BRCC, if you would like to speak with one of our customer engagement agents for further assistance you can reach out via our chatbot using the Chat button in the bottom right corner.
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Big Dog · 1 review · Experienced 2026-04-24 ·
★★★★★
Remarkably bad customer service
Probably worst customer service experience i've ever endured. You can't speak to a live human no matter what you do. You'll just get a recording that says they aren't taking calls, you must submit your issue through email, which does not work--they just keep sending you worthless follow up emails that appear to be robotic and don't get your issue resolved. $150 order never went through, tried for 2 weeks to get it shipped, credit card charge twice (and credited twice) -- nothing ever shipped.
How can their coffee be so good and service be so awful?
Follow up: Black Rifle's recommendation below is laughable, chat bot is worthless if you don't have an order number (never given one), first avenue I tried when my order was botched. If your order issue falls outside a very thin parameter of "normal issues" their AI or Bot or auto- email system is not equipped to handle it and there is no way to speak or "chat" with a human
Reply from Black Rifle Coffee2026-05-18
I’m sorry to hear about your most recent experience with BRCC, if you would like to speak with one of our customer engagement agents for further assistance, you can reach out via our chatbot using the Chat button in the bottom right corner.
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Richard Doherty · 3 reviews · Experienced 2026-05-11 ·
★★★★★
I had bought a BRCC shift from bass pro…
I had bought a BRCC shift from bass pro shops and loved the material and fit. I went back to get another and they didn’t have my size so I looked up the shirt and ordered directly from the BRCC site. I confirmed and compared the name and everything between both sites to make sure was the same. Upon arrival the material and fit were COMPLETELY DIFFERENT. I reached out to customer service to find only AI responses. Finally got to someone at customer service and they said I could not return them as it was not a defect in product. Very disappointing as this is supposed to be an American company founded by Veterans.
Reply from Black Rifle Coffee2026-05-14
We appreciate you bringing this to our attention and for providing the needed information. Someone from our customer experience team will reach out to you shortly via email, requesting further information.
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lee nelson · 1 review · Experienced 2026-05-05 ·
★★★★★
Love the coffee and service
Love the coffee and service. We receive our monthly subscription and love the coffee.
Reply from Black Rifle Coffee2026-05-05
We appreciate your support and the feedback regarding your experience with Black Rifle Coffee. Have an amazing day and keep jump-starting your day with a cup of joe!
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Frank Taylor · 2 reviews · Experienced 2026-05-01 ·
★★★★★
Is this even coffee?
The coffee didn't have any aroma and had pretty much no flavor. At their price point I expected at least decent coffee. Any generic store brand would have been a better choice.
Reply from Black Rifle Coffee2026-05-05
We appreciate you bringing this to our attention and for providing the needed information. Someone from our customer experience team will reach out to you shortly via email, requesting further information.
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Jim McCombs · 2 reviews · Experienced 2026-03-13 ·
★★★★★
Recently canceled my subscription after…
Recently canceled my subscription after a decade as a loyal customer. As a veteran I try to support veteran owned businesses especially those who give back. After increasingly common issues with incorrect fulfillment of my orders and non-existent customer service I've moved on. Maybe if they spent less time on marketing and focused on taking care of the people currently handing them our money.....
Reply from Black Rifle Coffee2026-05-05
We appreciate you bringing this to our attention and for providing the needed information. Someone from our customer experience team will reach out to you shortly via email, requesting further information.
J
Jack Ellis · 4 reviews · Experienced 2026-04-27 ·
★★★★★
Had issues with app not letting me…
Had issues with app not letting me purchase a digital gift card! Sent email to BRCC they responded back in like 2 minutes!!! TY bravo
Reply from Black Rifle Coffee2026-04-28
We appreciate your feedback regarding your experience with Black Rifle Coffee. Have an amazing day and don't forget to jump-start your day with a cup of BRCC!
We have been subscribers to Black Rifle Coffee Company for years. At first, we loved the service. However, over the past year, we've received multiple orders for the wrong product. I didn't say anything. I get it; people make mistakes, and I'll give them the benefit of the doubt. Two months ago, my order simply didn't show up. I was charged, but no order was received. I've reached out to customer service, but cannot connect with a human. I either get prerecorded messages about high call volumes or Ada, the automated reply bot that asks for my order number and email over and over, claiming it will be forwarded to a customer service agent. It's been a month, and there's been no refund, no replacement, nothing but an automated bot. I'm canceling my subscription; the convenience of having it delivered no longer outweighs the higher price point compared to what I can buy in the store, and I won't be charged for coffee I don't receive or the wrong one.
Reply from Black Rifle Coffee2026-05-04
I’m sorry to hear about your most recent experience with BRCC, if you would like to speak with one of our customer engagement agents for further assistance, you can reach out via our chatbot using the Chat button in the bottom right corner.
I have been a subscriber for 5 years and I love their coffee. However, their customer service is HORRIBLE!!! You can NEVER reach someone on the phone. Their CHAT option is not available in their mobile app. The email link for customer service no longer works. When you do email, another autobot responds without "reading" your email. They charged my card for my full order over a week ago and only shipped 1 small package out of 8. Their system will not even show the rest of my order or items.
Reply from Black Rifle Coffee2026-03-31
We appreciate you bringing this to our attention and for providing the needed information. Someone from our customer experience team will reach out to you shortly via email, requesting further information.
J
JOHN Wakelin Jr · 2 reviews · Experienced 2026-03-20 ·
★★★★★
I made my first order in February 2026…
I made my first order in February 2026 as a new coffee club member and received the discount & the coffee. Very happy then. But my March order got delivered still as a club member but only received 20% off instead of 40% off. Can never talk to anyone, only to their F--ing Ai which is useless. I did get a reply stating that I ordered using a 20% off code plus $2 off for points, which I did not. The 2nd order was automatically done as a coffee club member and that is proven my looking into my App showing I am a coffee club member. Not sure if this is going to get corrected. Meanwhile I will look for another brand that has an extra dark coffee as good as this one. Love the coffee but Hate the poor service!! Using Ai to handle customer service complaints is NOT working. Very poor business people running the company. It will never survive their tarnished reputation and their continued screw ups. So Sad!! I am a US Veteran and tried the coffee to support fellow Veterans. Big mistake on my part!!!!
Reply from Black Rifle Coffee2026-03-31
We're sorry to hear about your most recent experience with BRCC and appreciate you bringing this to our attention. We would be happy to direct an agent to contact you; however, we do not have enough information to pass to our agent in order for them to contact you. If you would like to speak with one of our customer engagement agents for further assistance, you can reach out via our chatbot using the Chat button in the bottom right corner or by emailing us.
K
Kelly Hughes · 1 review · Experienced 2026-03-19 ·
★★★★★
felling ripped off…
love the coffee but just canceled my subscription due to them Shipping through Amazon instead of the fresh ground small batch shipments they used to brag about. I can buy it through Amazon myself CHEAPER then what I'm being billed for. $26.00 compared to the $36.00 they charge.
UPDATE -KIND OF ... yeah they did email me... with no info or way to respond. How did a once thriving company turn into such a shit show??
Reply from Black Rifle Coffee2026-03-30
We appreciate you providing the needed information. Someone from our customer experience team will reach out to you shortly via email, requesting further information.
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Erin Dove · 1 review · Experienced 2026-03-20 ·
★★★★★
I just tasted it for the first time…
I just tasted it for the first time that is definitely some of the best coffee I've ever tasted just wanted y'all to know that I will be buying it I signed up I love your coffee
Reply from Black Rifle Coffee2026-03-27
We appreciate your feedback regarding your experience with Black Rifle Coffee and can't wait for you to experience the awesome benefits of A coffee Club subscription. Have an amazing day and keep jump-starting your day with a cup of joe!
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J M · 1 review · Experienced 2026-03-17 ·
★★★★★
The coffee that I had bought from BRC…Tasted gross.
The coffee that I had bought from BRC was terrible.
I do not know if the person knows how to make espresso at all. Way too much cream. Throw it in the trash.
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T.S. · 1 review · Experienced 2026-03-09 ·
★★★★★
The Black Rifle Coffee website spoofed
The Black Rifle Coffee website was spoofed by scammers. Google is redirecting searches to the spoofed website and of course their phone system is down.The chat personel said they would take note, but offered no solutions after complaining that my credit card credentials were comprised.
Reply from Black Rifle Coffee2026-03-30
Thank you for bringing this to our attention, we take situations like this very seriously.
Our only official website is https://www.blackriflecoffee.com/, and any other sites claiming to represent us are not affiliated. We’ve shared the information you provided with our security team so they can investigate and take appropriate action.
We’re very sorry to hear about your credit card being compromised, that’s incredibly frustrating. While we’re unable to access or resolve transactions made outside of our official site, we strongly recommend contacting your financial institution as soon as possible so they can secure your account and assist further.
We appreciate you flagging this and helping us protect our community, and we sincerely apologize for the experience.
