Zuru (zuru.com) has a 1.2 out of 5 rating on OK.one, based on 65 user reviews collected here. It is listed under Events & Entertainment and its reputation is poor. 89% of reviews are 1 star, a relatively high share; The business has not yet replied to negative reviews; 18 of them were added in the last 12 months. Last updated 2026-10-24.
Fairy unicorn squad.
Every single ponies tails fell out on first play (we had purchased around 13) this makes it not fit for purpose.
Put in a product complaint and they said they would replace ONE
That was on 24th November 2021, it’s now 19th February 2022, according to tracking of first one it got lost in china (so much for a kiwi start up scheme where they could’ve boosted the economy keeping it in the country)
After querying where item was they said they would send another and tracking information, it’s been a month now and no tracking, no item,no communication from Zuru.
Currently business under fire in the media so except them to get a big hit financially.
(Karma)
Although my kids like the small items in your 5 Surprise package, the small items are too small and get lost all over the house. Mostly, I think that the plastic round break away ball is a huge waste of plastic. Poor design!!! Can you come up with a container that is useful and not wasteful to be thrown away. More land fill. Be more environmentally conscious!!!!
Bought my daughter the baby unicorn surprise…. The leg & crown was missing from it.
I emailed customer support and they said they would send replacement parts. That was 2 months ago. They’ve emailed me with countless lies about logistic issues and tracking numbers that never seem to be given to me.
Basically, don’t waste your money on this brand because if there’s ever an issue, they will LIE LIE LIE to you all day long and you will never see a resolution.
Has to be the worst company I’ve ever dealt with. Just feel bad for my daughter as she was really excited for the toy until she opened it and realised there were parts missing.
My grand daughter spent her hard earned pocket money on a minibrands collector case. It was £10, when we got home she showed me and I must say fir the money it is not worth it, it is made of thin plastic and card, there are 5 items inside made of cheap plastic. It is just a total waste of money, another piece of cheap tat from china
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