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Iain Sidford

Hungary

1 Reviews
2 Reads
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1 review

ZOE

Great science, but marred by terrible app upgrade

As an early adopter, and shareholder I’m 100% behind Zoe. Zoe is a fantastic organisation, science based personal dietary advice based on tests of your microbiome.Their scientific studies have been published in Nature and they update advice as their research pushes back what is known about the Microbiome They deserve 10 stars out of 5 for the science. They are badly let down by the app update which has infantilised the presentation of data we users need, by gamifying it as if for children. The update has also removed many features of the previous app like barcode scanner and editable personal menus. Feedback probably doesn’t get back to the principals, as they seem unaware the barcode scanner has been removed for example. When the app has been restored back to the functionality of its first version, if ever -given that is been 6 months since it was introduced- this would be a 5 star review

2026-07-26