Neil and his cooperative team taught me…
Neil and his cooperative team taught me in a webinar what to spot in the emergent field of AI and why it matters to site performance and name recognition, and the good news is that it was easier to me than the old Google keyword. No one else is teaching this, and hoards of people are trying to connect with each of us to do our SEO for us and it's some old, virtually obsolete way of doing things, so we'd pay and fall behind.