Website is designed to confuse and defraud
The website is designed to make you think you are registering your pet's microchip but then diverts you into buying unrelated products. I thought I was paying to register the chip (which you shouldn't have to do if you have already purchased it) and receiving a tag in addition to the registration. In fact, I was only purchasing the tag. I emailed to cancel the purchase within 5 minutes, but my card was charged immediately and when I called the next day they told me it had already been processed. When I told them I would file a complaint with the FTC they refunded the money. I have received texts and emails asking me to come back to the website and register the chip. Edit with reply: I think you know exactly what you are doing: misleading people to purchase things. I am sorry that this business model works. I appreciate the refund and wish your employees well.