Early panic, but all good in the end.
After placing order on MyfacesocksAU and seeing credit card charge was from Hong Kong (with my bank adding an overseas transaction fee) I thought I'd better look into this company and then found all these negative reviews. I thought I'd thrown my money away and was going to write it off as a loss. But... in my case, the order arrived quickly (9 days, including two weekends since I ordered on a Saturday night) and I got exactly what the site describes. The product looks good, and with fast shipping, I have no concerns in this case. I can't say how durable they will be, time will tell. So if like me you just ordered and then checked reviews, take heart, it may be OK for you too.