Quality and Integrity.
Russell of MyProjectorLamps is simply the best. I was having projector issues that seemed to be from the lamp and needed one quickly to be ready for the home service technician appointment in my home. The lamp arrived the evening before the appointment, but was somehow not secured in the modular housing. I was very disappointed and prepared for resistance from the seller. Instead, Russell was apologetic and offered to ship a replacement overnight. He did so at his expense and even offered me a significant discount on a backup lamp. I can not recommend Russell and his company more highly if, like me, you value integrity and responsive customer service most of all.