Toxicity at finest and social control ideology
Clearly, Games Workshop has very (very) high friendships, otherwise it would have already gone bankrupt by now. Yes, because other companies have gone bankrupt for much less. But not GW, which, for twenty years and more, has been implementing a systematic method of domination of the masses through strategies aimed at establishing a sado-masochistic relationship with the consumer. But this strategy only works on idiots, of course. As for intelligent people, however, they immediately notice the nonsensical strategies of the company based in Nottingham. The trade policies conceived on social Darwinism and a hallucinated sense of elitism (which involves the beyond ridiculous situation that one of their commanders - a single miniature - costs the price of an entire team - ten models - despite the difference in plastic material used for printing the models, that even a child can see.) The constant price increases coinciding with the childish and dull quality of their miniatures, the reduction to copying by anyone has better ideas than them (ritual cannibalism, a way of proceeding which in the past has even caused them legal trouble for theft of intellectual properties), the lack of serious game material for wargaming enthusiasts, a toxic tournament circuit, the claim to define "what" true aesthetics is in ridiculous painting competitions, the perpetual redefinition of commercial situations for cashgrabs, so as to prevent the consumer from having any stable point. A public relations circuit made up of gatekeeping, simulacra and misrepresentations of reality. The icing on the cake was adhering to the WOKE ideology after a triple somersault, despite GW's roots being somewhere else entirely. Just the tip of the iceberg of a company that, if it disappeared, would make the world better.