Marketing means caring for the customer. Adobe does the exact opposite.
I've spent years trying to cancel my Photography Plan, and every time I hit the same wall: a €54.89 early-termination fee that was never clearly explained to me when I signed up. The "monthly" price is shown nice and big; the annual commitment and the 50% penalty are buried in the fine print. And to top it off, there isn't even a basic customer-service email just a chatbot maze designed to make you give up. And this isn't just my bad luck. In March 2026, Adobe paid $150 million to settle a lawsuit by the U.S. Department of Justice and the FTC over exactly this: hiding the fee and making cancellation hard. A pattern, not an accident. Seth Godin, the most influential living voice in marketing, defines it like this: "Marketing is the generous act of helping someone solve a problem." Not spam, not interruption, not squeezing the person who wants to leave. Adobe practices the opposite anti-marketing. They treat the customer as a hostage, not a human being. This is an anti-customer, and by now almost anti-human, company. And guess what? The market is already noticing. The stock sits at 8-year lows, market cap collapsed to around $87 billion from over $250 billion at its peak, with the CEO and CFO both heading for the door. You can mistreat your customers for a while, but karma and the market always catch up. Nobody defends a brand that never defended them. My advice: run while you can. And if they hit you with an abusive fee, don't just hand it over, dispute it.