The embroidery is a SCREEN PRINT
I am not sure how people could possibly write positive reviews on this company. Select any product and then scroll to product description and you will see that you are getting something that has the pattern screen printed and NOT embroidered at all. The rubbish story about them being based in Colorado is also a con, and then they add pretending to donate to Breast Care foundations. In my country this is illegal, but it appears as always that China has no such controls.