Expensive and does not cover grey hair, other natural hair dye cost so much lesser did a better job!
This product was a major disappointment. While the packaging and marketing were impressive, the actual performance was nonexistent. Primary Failure: The claim of 'Grey Hair Coverage' is completely false. Despite purchasing and using the recommended pre-colour usage products, the dye did not adhere to my grey hair. Comparison: Even the most stubborn, short grey hairs remained highly visible immediately after rinsing. A professional colourist can manage this, and even less-expensive consumer brands like Naturtint offer several weeks of coverage. Conclusion: This brand provided zero lasting coverage for the grey hair. The total cost of the dye and prep treatments (£20) was a complete waste." Seriously had no idea how they could be award winning product??