At eSalon, we believe that you should never have to fit in a box—so we made a box that fits you. Led by a team of real-life colourists at our Los Angeles Headquarters and UK facility, our award-winning custom hair colour takes into account your unique needs to create your colour, your way. Similar to the salon experience, each bottle of hair colour starts with a consultation. By taking our quiz, our licensed colourists get to know you and your colour goals before crafting a completely customised hair dye, made-to-order just for you. From the name on the bottle to the personalised instructions, we’re revolutionising at-home hair colour and taking things to the next level by giving you access to a personal colourist at every step along your colour journey. Whether you want to adjust your shade (our patented customisation technology can adjust your hair colour down to a ¼ of a shade) or want to learn how to get the best grey hair coverage, our professional colourists are here to help. It’s this attention to detail that has allowed us to win seven Allure Best of Beauty Awards and three Readers' Choice Awards to date. Over our 10 years of experience, we’ve also been able to craft 310,000+ unique, salon-quality hair colours and shipped over 12.2 million orders to clients across North America, the UK, EU, New Zealand, and Australia.In addition to our custom Colour Set, we offer professional-grade hair care (like shampoos, conditioners, stylers, and hair masks), salon-inspired tools (like application brushes and capes), and innovative colour care (like toning treatments and at-home highlighting kits). Connect with a colourist today and start crafting your unique shade.
Written by the business, not verified by us.eSalon (esalon.co.uk) has a 4.1 out of 5 rating on OK.one, based on 100 user reviews collected here. It is listed under Beauty & Well-being and its reputation is good. 71% of reviews are 4 stars or higher and 14% are 1 star; The business has replied to 100% of negative reviews; Reviews mostly discuss Product, Quality, Price. Last updated 2026-08-12.
Reviewers had a great experience with this company. Customers frequently mention that the customized hair color is absolutely wonderful, leaving their hair feeling exceptionally soft, shiny, and looking completely natural. People also appreciate the convenient home kits that include everything needed, from shampoo and conditioner to gloves, making the application process remarkably smooth and straightforward. Some reviewers were not happy with unexpected color outcomes or shades that did not quite match their expectations. Some people were dissatisfied with the overall pricing, mentioning that additional shipping fees and subscription plans make the product quite expensive for regular home use.
Auto-generated from all reviews of this business. For reference only.Used for the first time recently - loved the colour and the way my hair felt soft afterwards. However, the colour didn't quite cover my grey roots along my parting 100%. Contacted my colourist, she apologised and immediately gave me a credit on my next colour set. My colour has now been tweaked. Really can't fault the customer service and looking forward to using my newly-tweaked colour!
Great product, I can't find this colour elsewhere. The team are happy to tweak it whenever I need, and to change delivery intervals. The website is very easy to use and gives a friendly vibe. Excellent all round!
Ordered a root semi permanent custom copper colour. The idea of this company is amazing custom colour based on photos you send. The outcome however is awful. My hair went neon pink from there dark blonde copper colour. Do not recommend.
Bella - Thank you for your feedback. We are so incredibly sorry to hear that your experience was not all it should have been and that your color did not turn out as you had hoped. Please contact [email protected] for further assistance. We are always happy to help in any way we can.
Really dissapointed in their customer service. I used them recently, sent photo's of my hair in and explained i was looking to do a root smudge and cover greys. The colourist replied advised the colour chosen was correct and shipped the order. I got in touch to advise it sadly hadn't taken and all greys were still showing, after following the instructions, it also left me with hot roots. To date they haven't replied to me. They advertise a 100% colour satisfaction garauntee and clearly state on the website "if you're not happy your personal colourist will work with you to get your colour just right or it's on us" but have completely ignored my communications, as i did follow up after having no response to my first communication advising an issue. They have my details logged correctly as the stylist contacted me before it shipped.
LT - Thank you for your feedback. We are so incredibly sorry to hear that your experience was not all it should have been and that your color did not turn out as you had hoped. Please contact [email protected] for further assistance. We are always happy to help in any way we can.
Mortified, i requested a medium ash blonde, pictured as much lighter than my natural colour and the sale sort of lift as my highlights, they reached out to double check id be okay with a slightly higher lift on my highlights and i said this would be fine and was what i wanted. The colour sent has dyed my lovely natural regrowth a horrible muddy blonde with coppery hints even though toner was used. I have no copper tones in my natural hair at all, Worst of all the highlights it as meant to lift it has dyed the same dark muddy blonde! i've reached out to customer service but havent heard back yet.
Annabel - Thank you for your feedback. We are so incredibly sorry to hear that your experience was not all it should have been and that your color did not turn out as you had hoped. Please contact [email protected] for further assistance. We are always happy to help in any way we can.
I was unhappy with my hair dye so contacted them to rectify this further to their satisfaction guarantee. I have now contacted them twice and received no response. Do not buy
Hello Gabriella! Thank you for your feedback. We are very sorry to hear that your experience was not all it should have been, and we are happy to work with you per our satisfaction guarantee. Please contact [email protected] for further assistance. We are always happy to help assist in any way we can
I like the hair colour and the ease of it being sent every 6 weeks. However, the price for the plan excludes £5.95 for shipping which changes the price drastically. I would not have signed up had I known I would be paying £27.95 instead of the £22 advertised. It's a lot for at home root top up
Nikki - We’re sorry to hear that the pricing and shipping costs were not as clear as expected. We understand how important transparency is when choosing a subscription, and we appreciate you taking the time to highlight this. If you would like any further assistance, please contact us at [email protected]. We are always happy to help in any way we can.
Quick delivery, excellent mixing of colour which gives me my perfect shade and I love how it’s packed. A lovely parcel to receive and open
Had a slight problem which was handled efficiently and satisfactorily, the customer service was excellent.
swift delivery and true to their description
Great product - been using for years. Doesn’t dry my hair out and colour lasts for ages.
It was ok. The first color wasn't right and they changed it for me. I just think it's really expensive for a box dye and it's not much more to go to a salon .
Amanda - Thank you for your feedback! Our team of licensed colorists loves being able to craft the ideal shade for our clients at home, and are always happy to help make adjustments to your color. We totally understand that our pricing can seem a little high. That’s because so much comes with your order! Like salon-quality color, access to a personal colorist, the hand packing of each individual bottle that’s shipped to your door, and all the accessories that come inside your kit so you can color like a pro. Please feel free to reach out to [email protected] if you need any assistance in the future.
Beutiful natural colour, tailored to my requirements. Will continue reordering, no more expensive hairdressers visits or cheap supermarket colour kits, which damage hair.
I have been with Esalon for over 5 years consistently- went back to salons in between and was always disappointed ! All the Esalon colourists listen to what you want taking into consideration current colour and desired colour. I have changed colours a few times and tones a LOT eg please can you make it less brassy, can you put a touch more red in. And I have honestly never been disappointed. Some people say oh it's expensive compared to a box dye but less than £30 every 4 weeks to get compliments ok my natural looking colour is absolutely worth it. As a side note I am 51 needing grey coverage and the quality is just superb.
Just tried this its just like salon love the colour and shine amazing would recommend will be getting it when hair needs done again
Hair colour is amazing and the support team are so helpfull. Absolutely love it!!!
Great products great communication excellent company
The staff are lovely products perfect thanks 😊
I was sent a colour that turned my hair black (I have naturally mid brown hair) it was far too harsh. I emailed the colourist and was advised to purchase a colour removal treatment which I had to use twice in order to lift the colour (I bought these from a local chemist). I was then contacted by e salon offering a free colour and asking what colour I wanted to try. I explained that I was nervous about colouring it again, I wasn't sure what colour to go for and how it might affect the lightened hair. I was then sent a 'guesstimate' colour through the post without my confirmation or involvement in the colour. I didn't use it because I was worried it would turn my hair too dark and damage my hair. A few weeks went by, during which time I was in hospital having surgery, and then I received ANOTHER colour in the post, exactly the same as the previous mix which I had not asked for or confirmed. So now I have two boxes of colour that I can't use and have wasted money that I could have spent on having it fixed. The system works fine if you are happy with your colour and you are on the ball with managing your subscription. If you have any trouble with either of those things - I was deeply unhappy with my colour and the e salon emails continue to go into spam despite me trying to make sure they come to my inbox - then it's a complete waste of money. I emailed e salon directly about my experience and they did not acknowledge my email or respond. I have cancelled my subscription and won't use again.
Lynwen - Thank you for your feedback. We are so incredibly sorry to hear that your experience was not all it should have been and that your color did not turn out as you had hoped. Please contact [email protected] for further assistance. We are always happy to help in any way we can.
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