At eSalon, we believe that you should never have to fit in a box—so we made a box that fits you. Led by a team of real-life colourists at our Los Angeles Headquarters and UK facility, our award-winning custom hair colour takes into account your unique needs to create your colour, your way. Similar to the salon experience, each bottle of hair colour starts with a consultation. By taking our quiz, our licensed colourists get to know you and your colour goals before crafting a completely customised hair dye, made-to-order just for you. From the name on the bottle to the personalised instructions, we’re revolutionising at-home hair colour and taking things to the next level by giving you access to a personal colourist at every step along your colour journey. Whether you want to adjust your shade (our patented customisation technology can adjust your hair colour down to a ¼ of a shade) or want to learn how to get the best grey hair coverage, our professional colourists are here to help. It’s this attention to detail that has allowed us to win seven Allure Best of Beauty Awards and three Readers' Choice Awards to date. Over our 10 years of experience, we’ve also been able to craft 310,000+ unique, salon-quality hair colours and shipped over 12.2 million orders to clients across North America, the UK, EU, New Zealand, and Australia.In addition to our custom Colour Set, we offer professional-grade hair care (like shampoos, conditioners, stylers, and hair masks), salon-inspired tools (like application brushes and capes), and innovative colour care (like toning treatments and at-home highlighting kits). Connect with a colourist today and start crafting your unique shade.
Written by the business, not verified by us.eSalon (esalon.co.uk) has a 4.1 out of 5 rating on OK.one, based on 100 user reviews collected here. It is listed under Beauty & Well-being and its reputation is good. 71% of reviews are 4 stars or higher and 14% are 1 star; The business has replied to 100% of negative reviews; Reviews mostly discuss Product, Quality, Price. Last updated 2026-08-12.
Reviewers had a great experience with this company. Customers frequently mention that the customized hair color is absolutely wonderful, leaving their hair feeling exceptionally soft, shiny, and looking completely natural. People also appreciate the convenient home kits that include everything needed, from shampoo and conditioner to gloves, making the application process remarkably smooth and straightforward. Some reviewers were not happy with unexpected color outcomes or shades that did not quite match their expectations. Some people were dissatisfied with the overall pricing, mentioning that additional shipping fees and subscription plans make the product quite expensive for regular home use.
Auto-generated from all reviews of this business. For reference only.I've been a customer for years, but the shipping delays are getting annoying. So have cancelled my plan
Thank you for your feedback! We sincerely apologize for the shipping delays and that your experience was not what it should have been. Your satisfaction is very important to us, so please feel free to contact us at [email protected]—we'll do our best to assist you and make this right!
Before sending next hair colour , please ask , also how about giving a better price . You start with £12 offer then jump to £27
Atiya Hussain- Thank you for your feedback. Sorry for any confusion! The first order if you sign up to our Flex-Plan subscription service gets a special discount. The first order is 50% off with free shipping included. Subsequent orders on the Flex-Plan are 20% off the regular (non-subscription) price but you would have to spend over £32 to qualify for free shipping. Please contact [email protected] for any further assistance. We are always happy to help in any way we can.
I was excited to receive my first esalon hair colour. Very impressed with the packaging and it felt like I was receiving a gift. Top marks for that. I coloured my hair this evening and these are my likes and dislikes My likes. 2 bottles for the price of one. Clear instructions Peroxide and colours mixed well Good amount for my shoulder length hair It didnt smell at all. Went on easily and good consistency. Proper gloves. Nice shiny hair My dislikes The nozzle on the bottles were very thin The instructions though clear was not appropriate to my hair colours. Colour looked nice and deep on my hair during processing Result after shampooing and drying looked washed out Didn't cover my roots at all. I had to use a root spray to cover up the light orange roots! I was given two bottles of colour and peroxide. One was for my roots, the other lighter one for my lengths. I carefully did the roots and after 15 minutes put the lighter colour through the lengths. When the developing time is up, you have an instruction "don't miss this step out" the step was to add water to the bottle of left over dye if no dye left and tip it all over your head and massage in for three minutes. Considering I had spent ages separating my two colours how on earth was I meant to carry out step three that was so important, without ruining my two hair shades? I was not impressed. Because it was obviously an important step, I thought to hell with it and massaged both colours together. It came out just one colour in the end as expected. The colour is so light, considering I used the darker shade to do the important step. I think a couple of washes and it will be too light. I bought this product on offer so paid half price. It's no different ftom a cheap box dye. Actually they give better results and are much cheaper. I've been dying my own hair for over 40 years. I always get asked if I'm a colourist. I've bought professional hair colours from Sally's, I've used box dyes from drug stores. Out of all of them, this was the least impressive. I loved the box of goodies, nice ideas and well presented, but at the end of the day, you need the product to deliver and sadly for me, it didn't. A nice experience though.
Tracey Campbell- Thank you for your feedback. We are so incredibly sorry to hear that your experience was not all it should have been and that your color did not turn out as you had hoped. Thanks for your positivity around the presentation. We have a dedicated team of colorists who can help discuss color adjustments as part of our satisfaction guarantee and provide any necessary application tips. Please contact [email protected] for further assistance. We are always happy to help in any way we can.
Great shampoo and conditioner … def worth a try
The product is good and I like the colour but I asked for the permanent colour and was sent the Demi permanent colour - which I will need to recolour sooner - and the product was for roots rather than full head - but I need full head because I have only had Demi permanent so it wears off the full head rather than just having roots growing through?
Thank you for your feedback. We’re so sorry to hear that our color application did not meet up to your expectations. Our eSalon Color Happiness Guarantee is something we always stand behind, and we will work with you to meet your hair color goals. Please contact us on the email address [email protected] with your query and your order number so that we can help you further.
Love that everything I need comes in the pack. The colour is great and leaves my hair looking healthier. The shampoo and conditioner are great too.
Really fantastic service, my first order I didn't get the colour I desired, really didn't get on with it. Messaged the colourist saying what I'd prefer and they made me up a new one for free. I'm on my 3rd shipment now and absolutely love it! Service is fantastic, and they're really knowledgeable. Also the colour lasts really well!
Expensive for the grey coverage.Nice product but I've only got a few greys and it washed out after a week.
Sarah - Thank you for your feedback. We are so sorry to hear our color did not meet your expectations and we really want to make things right! Please send an email to [email protected] and one of our licensed colorists will be happy to assist you.
The product is really good my hair is lovely soft and the colour mixed is perfect wouldn't buy any other now happy and satisfied with delivery and follow up from Them is good would recommend them to friends and family
I love this product, you get your perfect colour which I never expected, I was able to change my delivery date which is so easy and if you ever have a problem with anything their response is immediate
Great attention to detail on the colour and other products
This colour is great. I’ve never been so pleased with a colour that wasn’t done professionally. Easy to apply and customer service is excellent
Hello Gail, Thank you for your feedback. We are very sorry to hear that your experience was not all it should have been, and we are happy to work with you per our satisfaction guarantee. Please contact [email protected] for further assistance. We are always happy to help assist in any way we can
esalon is very attentive to any changes you requested in your colour or condition which is great. They also encourage you to send photographs so they can visually assess the colour and condition of your hair. I colour my own hair as I don’t like sitting in a hair salon for hours. The instructions are very precise and easy to follow. I highly recommend this company.
Excellent. Perfect.
the actual colour is excellent it is easy to do and it leaves your hair shiny and soft just like you had been to salon would definitely recommend
I have been using Esalon for the longest time and it is absolutely fabulous. All of my friends pay extortionate prices for their hair colour and yet they always comment on my hair how beautiful my colour is. I cannot say how great Esalon are.
I dyed my hair with it and it's worthless. Don't waste your money!
Beatrix Kiss - Thank you for your feedback. We are truly sorry that you are disappointed by your hair colour. Your satisfaction is very important to us, we want to work with you to find a resolution, and have your hair looking its very best. Please contact us at [email protected] we'll be happy to help you in any way we can.
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