At eSalon, we believe that you should never have to fit in a box—so we made a box that fits you. Led by a team of real-life colourists at our Los Angeles Headquarters and UK facility, our award-winning custom hair colour takes into account your unique needs to create your colour, your way. Similar to the salon experience, each bottle of hair colour starts with a consultation. By taking our quiz, our licensed colourists get to know you and your colour goals before crafting a completely customised hair dye, made-to-order just for you. From the name on the bottle to the personalised instructions, we’re revolutionising at-home hair colour and taking things to the next level by giving you access to a personal colourist at every step along your colour journey. Whether you want to adjust your shade (our patented customisation technology can adjust your hair colour down to a ¼ of a shade) or want to learn how to get the best grey hair coverage, our professional colourists are here to help. It’s this attention to detail that has allowed us to win seven Allure Best of Beauty Awards and three Readers' Choice Awards to date. Over our 10 years of experience, we’ve also been able to craft 310,000+ unique, salon-quality hair colours and shipped over 12.2 million orders to clients across North America, the UK, EU, New Zealand, and Australia.In addition to our custom Colour Set, we offer professional-grade hair care (like shampoos, conditioners, stylers, and hair masks), salon-inspired tools (like application brushes and capes), and innovative colour care (like toning treatments and at-home highlighting kits). Connect with a colourist today and start crafting your unique shade.
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Is eSalon legit?
eSalon (esalon.co.uk) has a 4.1 out of 5 rating on OK.one, based on 100 user reviews collected here. It is listed under Beauty & Well-being and its reputation is good. 71% of reviews are 4 stars or higher and 14% are 1 star; The business has replied to 100% of negative reviews; Reviews mostly discuss Product, Quality, Price. Last updated 2026-08-12.
What reviewers say
AI generated
Reviewers had a great experience with this company. Customers frequently mention that the customized hair color is absolutely wonderful, leaving their hair feeling exceptionally soft, shiny, and looking completely natural. People also appreciate the convenient home kits that include everything needed, from shampoo and conditioner to gloves, making the application process remarkably smooth and straightforward.
Some reviewers were not happy with unexpected color outcomes or shades that did not quite match their expectations. Some people were dissatisfied with the overall pricing, mentioning that additional shipping fees and subscription plans make the product quite expensive for regular home use.
Auto-generated from all reviews of this business. For reference only.
I have been struggling to figure out what score to give to this review. Yes the product is great. It left my hair shiny and healthy but the biggest issue is that it made my hair darker and I never wanted my hair to go darker. So now my very long virgin hair has been messed up because either I have to use a colour remover, wait for it to wash out or get highlights The original solutions given by the colorist were not great to be honest and also when I asked a direct question of what type of colour was I supposed to be getting I never got a real reply. It has still not explained to me why my hair ended up being so much darker when theoretically I went for a colour that it’s lighter than my natural hair colour so maybe if you want to darken your hair this is a great product. If you wanna go lighter, I will have my reservations. Something went wrong and I still cannot figure out where it went wrong. Would I try it again? Probably not. Do I regret it? Not really? I only paid £12 but if I had paid a lot more I would definitely have asked for some sort of compensation so I can get my hair professionally fixed but I only paid £12 it’s not worth it.
Reply from eSalon2026-01-16
Sharim - Thank you for your feedback.
We are so incredibly sorry to hear that your experience was not all it should have been and that your color did not turn out as you had hoped.
Please contact [email protected] for further assistance. We are always happy to help in any way we can.
Stunning hair colour. Leaves hair soft and beautiful. It’s arrived on time every 6 weeks has all accessories included right down to a sticker to hang instructions. They think of everything. It is beautifully packaged too. Highly recommend this company. They keep you informed of when is is shipped and arriving. Also lots of videos for help and advice too
Received my colour despite cancel order so basically my card was used without permission. Colour last a week. Wont be back.
Reply from eSalon2026-01-02
Magda- Thank you for your feedback.
We are so incredibly sorry to hear that your experience was not all it should have been.
Please contact [email protected] for further assistance. We are always happy to help in any way we can.
Expensive and does not cover grey hair, other natural hair dye cost so much lesser did a better job!
This product was a major disappointment. While the packaging and marketing were impressive, the actual performance was nonexistent.
Primary Failure: The claim of 'Grey Hair Coverage' is completely false. Despite purchasing and using the recommended pre-colour usage products, the dye did not adhere to my grey hair.
Comparison: Even the most stubborn, short grey hairs remained highly visible immediately after rinsing. A professional colourist can manage this, and even less-expensive consumer brands like Naturtint offer several weeks of coverage.
Conclusion: This brand provided zero lasting coverage for the grey hair. The total cost of the dye and prep treatments (£20) was a complete waste." Seriously had no idea how they could be award winning product??
Reply from eSalon2025-12-09
Li Ling -Thank you for your feedback.
We are so incredibly sorry to hear that your experience was not all it should have been and that your color did not turn out as you had hoped.
Please contact [email protected] for further assistance. We are always happy to help in any way we can.
Incredible product and I’ve been using this now for eight years if you take the time to follow the instructions don’t mix it on delicate carpet (what fool would!) , you get gradually more skilful and the results are amazing. My hairdresser gave me an honest critique and he was so impressed and said to keep at it.
Unfortunately the colour provided was not anything near what I asked for. I wanted an auburn/copper toned brown and my hair is now dark brown with just a hint of green. All instructions followed as well. Go.to your hairdresser :(
Reply from eSalon2025-12-02
Natalie - Thank you for your feedback.
We are so incredibly sorry to hear that your experience was not all it should have been and that your color did not turn out as you had hoped.
Please contact [email protected] for further assistance. We are always happy to help in any way we can.
I was mixing the colour in my bathroom with the door open and there was no lid on the mixer bottle and now my carpet is completely full of black dark dots. This is such a mistake. I need to buy a new carpet now, worst shop ever. I would hope a company like yours would send the product after quality check making sure that everything as it should be.
And to Anna Corr: learn to read. I also have to paint my BATHROOM walls and doors where I mixed the colour.
Reply from eSalon2025-12-03
Hanna W - Thank you so much for sharing your feedback.
We are sorry about this poor experience with our product. This is absolutely not typical of our product or company, and we take your feedback seriously. All products are quality checked and should be sealed securely, so this is very unusual. We're terribly sorry to hear about the damage to your carpet.
Please contact [email protected] for further assistance. We are always happy to help in any way we can.
This company is amazing! The hair colour is lovely and lasts for ages. They also have people who will work with you to find the right colour. The colour itself is packaged in lovely box with instructions and a kit that includes everything you need - gloves, shampoo, conditioner sachets, etc. I showed my colour kit to a hairdresser who was very impressed!
Been using eSalon now for over a year, I can’t imagine ever not using it.
I have my own personal colour which I absolutely love and that you couldn’t get from box dye
Still getting a great tailor made colour experience
I have asked for my colour to be adjusted a couple of times now and my colourist has tweaked my colour in a very subtle way, so that my re-growth now is not very noticeable (apart from the greys) and I know I can tweak it again. The instructions are also very clear and easy to follow. My hair is really nourished after application too. I do find the website hard to navigate if you do want to adjust your colour but once you find it - then everything flows smoothly
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