At eSalon, we believe that you should never have to fit in a box—so we made a box that fits you. Led by a team of real-life colorists at our Los Angeles Headquarters, our award-winning custom hair color takes into account your unique needs to create your color, your way. Similar to the salon experience, each bottle of hair color starts with a consultation. By taking our quiz, our licensed colorists get to know you and your color goals before crafting a completely customized hair dye, made-to-order just for you. From the name on the bottle to the personalized instructions, we’re revolutionizing at-home hair color and taking things to the next level by giving you access to a personal colorist at every step along your color journey. Whether you want to adjust your shade (our patented customization technology can adjust your hair color down to a ¼ of a shade) or want to learn how to get the best gray hair coverage, our professional colorists are here to help. It’s this attention to detail that has allowed us to win seven Allure Best of Beauty Awards and three Readers' Choice Awards to date. Over our 10 years of experience, we’ve also been able to craft 310,000+ unique, salon-quality hair colors and shipped over 12.2 million orders to clients across North America, the UK, EU, New Zealand, and Australia.In addition to our custom Color Set, we offer professional-grade hair care (like shampoos, conditioners, stylers, and hair masks), salon-inspired tools (like application brushes and capes), and innovative color care (like toning treatments and at-home highlighting kits). Connect with a colorist today and start crafting your unique shade.
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Is eSalon legit?
eSalon (esalon.com) has a 4.5 out of 5 rating on OK.one, based on 201 user reviews collected here. It is listed under Beauty & Well-being and its reputation is excellent. 89% of reviews are 4 stars or higher and 8% are 1 star; The business has replied to 100% of negative reviews; Reviews mostly discuss Product, Quality, Customer service. Last updated 2026-09-03.
What reviewers say
AI generated
Reviewers had a great experience with this company. Customers frequently praise the exceptional quality of the hair coloring products, noting how remarkably simple the application process is at home and how soft their hair feels afterward. People also appreciate the thoughtful personalized consultations and the wonderful support provided to achieve the exact shade they want.
Some reviewers were not happy with the longevity of the results, mentioning that the color fades too quickly or fails to cover stubborn grays properly over time. A few consumers also experienced difficulties with specific shades not matching their initial expectations or desired tones.
Auto-generated from all reviews of this business. For reference only.
Great product, great service. Try it, you’ll like it
The Customer Service and the product make this a great experience. There’s nothing else out there that can beat their products. They specialize their color for your particular hair. They ask you specific questions and you send them the picture and then they ask more questions until they have it down exactly what you want then they customize your color to match the information you’ve given them. They are highly skilled at what they do and they work with you until they get it right that’s why I’m so happy with E Salon.
I officially 😞 my account with you. Your company acknowledged the end Please please tell me my account was not charged. Please make sure I am not on a subscription list. Please return my money
Sincerely,
Jackie
Reply from eSalon2026-08-19
Thank you for your feedback.
We are so incredibly sorry to hear that your experience was not all it should have been.
Please contact [email protected] for further assistance. We are always happy to help in any way we can.
Disappointed.
I have cancelled my subscription and left a review onthe website but have had no contact from esalon. My colour was far too dark. I sent a photo with my first order,I don't believe a human looked at this to see if the colour selected was suitable.
Reply from eSalon2026-08-14
Thank you for your feedback.
We are very sorry to hear that your experience was not all it should have been, and we are happy to work with you per our satisfaction guarantee.
Please contact [email protected] for further assistance. We are always happy to help assist in any way we can
My experience with them was good, I just developed lots of brassiness over time and started getting it professionally colored.
Reply from eSalon2026-07-16
Erin - Thank you for your feedback!
Nothing makes us happier than hearing our clients are pleased with their experience, and our colorists love creating the perfect shade for our clients. Please feel free to reach out to [email protected] if you need any assistance in the future. Happy Coloring!
Fantastic customer service both via email and over the phone. The customer service representative who had a beautiful French accent was extremely warm, professional and helpful.
The gel is always stuck in the bottle and impossible to mix correctly because of this. I never received notification order was preparing to ship so I could not skip if I wanted to. I kept track of when order was to renew and received no notification. I went to my profile on eSalon and couldn’t find nothing relating to my upcoming automatic order. I thought I must have accidentally skipped it. I ordered my color and received two shipments. I just received notification my order was shipping. I am positive I skipped this order bc I have more than enough hair color. My payment had already been processed. I could not cancel order online so I had to call. The woman canceled my order and was very rude. I decided I should probably cancel my subscription altogether bc it was becoming more of an inconvenience than the convenience I had hoped for. I asked if I decided to cancel my subscription could I do that online or should I call. She told me she already canceled my subscription. She canceled it without me asking. I clarified and she confirmed she canceled my order and my account/subscription. Problem solved.
Reply from eSalon2026-07-02
Hello Victoria,
Thank you for your feedback.
We are so incredibly sorry to hear that your experience was not all it should have been and that your color did not turn out as you had hoped.
Please contact [email protected] for further assistance. We are always happy to help in any way we can.
The hair color is SOOOO toxic!! The smell is the worst that I’ve ever experienced with hair color before. My face swelled up and turned red and I now on day two after coloring my hai,r can still smell the ammonia in my nose. Headache like no other!!! Very very toxic hair color :( also, I ordered light golden brown and my hair turned out dark reddish brown with a yellow glow. Not bad but not what I wanted
Reply from eSalon2026-05-06
Hello Kat,
Thank you for your feedback.
We are so incredibly sorry to hear that your experience was not all it should have been and that your color did not turn out as you had hoped.
Please contact [email protected] for further assistance. We are always happy to help in any way we can.
I read the reviews and people have said it was really good so I decided to give it a go. I chose the colour that I wanted (which was to go lighter) but when I did the dye (and followed the instructions to a T) my hair barely changed colour, in fact someone even told me my hair looked darker which is the complete opposite of what I wanted. So I have contacted my colourist when I log in on the website, I’ve contacted them TWICE and still heard absolutely nothing. Customer service is terrible.
Reply from eSalon2026-04-28
Charlotte - Thank you for your feedback.
We are so incredibly sorry to hear that your experience was not all it should have been and that your color did not turn out as you had hoped.
Please contact [email protected] for further assistance. We are always happy to help in any way we can.
I wanted to receive only the end refresher, as I skipped a root dye last time and have an extra root colour on hand. I messaged that I’d need the end refresher only, and my request was denied. What a silly thing to lose a customer over something so petty.
Reply from eSalon2026-03-30
Hello Emese,
Thank you for your feedback. We are so sorry to hear that your experience was not all it should have been.
Please contact [email protected] for further assistance. We are always happy to help in any way we can.
Have a great day! 💖️
I am extremely dissatisfied and angry with eSalon. I made one purchase only, and I still have that hair colour unused. I do not need any more products, I do not want regular shipments, and I do not want any subscription. I absolutely refuse to pay £27.95 every month for something I do not need and never wanted. This situation is unacceptable and has caused unnecessary stress and frustration. Charges like this should be made completely clear before payment, not attached in a way that customers only realise afterwards. I did not agree to ongoing monthly payments. Cancel everything immediately.i emailed you around four times yesterday morning, so why are you ignoring me and not replying?
Reply from eSalon2026-03-30
Grazine - Thank you for your feedback.
We are very sorry to hear that your experience was not all it should have been, and we are happy to work with you per our satisfaction guarantee.
Please contact [email protected] for further assistance. We are always happy to help assist in any way we can
Hair colour is fine, but instructions werent personalised in any way. I have lighter bits mid to ends and natural roots. Instructions said to do roots first then ends, which isn't appropriate for my situation. Did my own research as suspected this wasnt right, and did ends first then roots. Much better result.
Reply from eSalon2026-03-23
Hi Olivia - Thank you for your feedback.
We are very sorry to hear that your experience was not all it should have been, and we are happy to work with you per our satisfaction guarantee.
Please contact [email protected] for further assistance. We are always happy to help assist in any way we can
WOW! I can't believe how perfect my colour turned out. I was concerned this would be a gamble, but it was easy to apply, and the kit included everything I needed. I was so impressed by the presentation and detail of everything. My colour is nicer than it has ever been in a salon. I am thrilled with the results. I am a customer for life! I love it!!
I love my hair color and the conditioner. The ease of getting quality color at home is awesome. I do wish there were more discounts and rewards for being long time customers though. I have been with you guys since pre pandemic.
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