At eSalon, we believe that you should never have to fit in a box—so we made a box that fits you. Led by a team of real-life colorists at our Los Angeles Headquarters, our award-winning custom hair color takes into account your unique needs to create your color, your way. Similar to the salon experience, each bottle of hair color starts with a consultation. By taking our quiz, our licensed colorists get to know you and your color goals before crafting a completely customized hair dye, made-to-order just for you. From the name on the bottle to the personalized instructions, we’re revolutionizing at-home hair color and taking things to the next level by giving you access to a personal colorist at every step along your color journey. Whether you want to adjust your shade (our patented customization technology can adjust your hair color down to a ¼ of a shade) or want to learn how to get the best gray hair coverage, our professional colorists are here to help. It’s this attention to detail that has allowed us to win seven Allure Best of Beauty Awards and three Readers' Choice Awards to date. Over our 10 years of experience, we’ve also been able to craft 310,000+ unique, salon-quality hair colors and shipped over 12.2 million orders to clients across North America, the UK, EU, New Zealand, and Australia.In addition to our custom Color Set, we offer professional-grade hair care (like shampoos, conditioners, stylers, and hair masks), salon-inspired tools (like application brushes and capes), and innovative color care (like toning treatments and at-home highlighting kits). Connect with a colorist today and start crafting your unique shade.
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Is eSalon legit?
eSalon (esalon.com) has a 4.5 out of 5 rating on OK.one, based on 201 user reviews collected here. It is listed under Beauty & Well-being and its reputation is excellent. 89% of reviews are 4 stars or higher and 8% are 1 star; The business has replied to 100% of negative reviews; Reviews mostly discuss Product, Quality, Customer service. Last updated 2026-09-03.
What reviewers say
AI generated
Reviewers had a great experience with this company. Customers frequently praise the exceptional quality of the hair coloring products, noting how remarkably simple the application process is at home and how soft their hair feels afterward. People also appreciate the thoughtful personalized consultations and the wonderful support provided to achieve the exact shade they want.
Some reviewers were not happy with the longevity of the results, mentioning that the color fades too quickly or fails to cover stubborn grays properly over time. A few consumers also experienced difficulties with specific shades not matching their initial expectations or desired tones.
Auto-generated from all reviews of this business. For reference only.
I love the color!! I love their customer service too but my only complaint is that I have just a little bit of gray hair and the color never covers it well enough
Reply from eSalon2026-03-06
Flor - Thank you for your feedback! Our team of licensed colorists loves being able to craft the ideal shade for our clients at home, and are happy to help make adjustments to your color to get it just right. Please feel free to reach out to [email protected] if you need any assistance in the future. Happy Coloring!
I’ve used eSalon for years. They matched my color well. I’ve also used some of their other products like shampoos and conditioners. I’ve saved so much money coloring my hair myself instead of going to a salon. Try them out. You won’t be sorry!
Something changed with my hair color over time and I had no idea how to explain what had changed and what I was looking for so I just kept sending pictures and letting Zinali decide what needed to happen and when to stop adjusting. I just colored my hair for the second time with the most recent shade she blended and I love it! She got me back to a nice, rich shade of dark blonde.
Reply from eSalon2026-02-27
Bev - Thank you for your feedback!
Our team of licensed colorists loves being able to craft the ideal shade for our clients at home, and are always happy to help make adjustments to your color. We are excited to continue working with you!
I have been using the colour for a few years, and loving it. During a long holiday in the sun - swimming and using products to dress it up my hair colour had changed. Desparately I sent a garbled message asking for adjustment in the colour I wanted waiting for my return. It is wonderful. The colour has been toned perfectly and my hair is soft and shining, and easy to style. Thank you for listening and providing such a great service alongside your excellent product.
I have just cancelled my subscription. A very convoluted process to do so. It is hard to find where to even start and it takes around 6 different clicks. Clearly set up to try to trick you into staying which left a very bad taste in my mouth and I cannot believe companies are STILL behaving in this way. Also postage of £5.95 is insane - the method they use, Royal Mail 48 Tracked, is £3.55 for this weight.
The colours are ok but I have found way better at Boots for less than half the price. The ash tones are just too weak and the colours always end up looking brassy
Reply from eSalon2026-02-19
Emma -Thank you for your feedback.
We are so incredibly sorry to hear that your experience was not all it should have been.
Please contact [email protected] for further assistance. We are always happy to help in any way we can.
I really like Esalon. It is very convenient for me. I love the ease and use of their website. Whenever I need I a change, it is so easy to make, no questions, no hassles!
And I know in the future if I need to make a change with my color, it will not be a problem at all.
Great products to choose from, always ships on time, reliable service.... One of the best suppliers for hair products, never had an issue or problem, will continue to use esalon for hair needs.
The eSalon team always responds promptly to any concerns and the color changes I have requested so far have been amazing every single time. The color never looks like it just came out of a box. If eSalon continues this quality in regards to the product as well as the service, I will remain a faithful customer until I decide to let the gray take over. 😁
Ok..VERY pleased with e-salon for multiple reasons. Packaging of shipments is practical, colorist is responsive and prompt, new product introductions are available, my hairdresser compliments me on my color. Appreciate it ALL!
My color is perfect. I shortened the time for my highlights to process, for a more natural look, and it turned out great. Love the accompanying shampoo, conditioner, stain remover, gloves, and toner.
I have been a faithful client of Esalon for over 5 years! I order my hair dye from here almost monthly. They have other nice hair products for any thing you need. They customize your colors and make any adjustments accordingly. Hair color technicians are all very helpful. You could call them any time. It is like you have a personal hair technician for yourself . The products are wonderful. You will love the way your hair feels after each coloring. Highly recommend esalon !!!
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