I like the idea that you can get your…
I like the idea that you can get your shoes that are fashionable and boots and have them custom made for your feet. Thing I would suggest is to have the website set up so that people can buy the stock mass produced shoes in one location and people that are interested in buying the custom made shoes in another location. On the site, it makes you pick a size, but if you're having custom made shoes, it should be based off of your measurements, not a stock size.