Reliable but still finding itself
I like Apollo, I really do. Database and enrichment are fully relevant, keeping pace with other well-known competitors (you still find almost all leads and at least one contact reference at Apollo), and it's managing to stay relevant with new, more GTM tools (and a bunch of AI wannabes). My major frustration is that there is too much effort put into making Apollo also sort of a CRM with functionalities no one is asking for, and it is still not great at integrations.
