These guys are parasites sucking for the small business.
These guys are parasites sucking the lifeblood out of small businesses. They hide all the positive reviews and then turn around and try to sell you expensive advertising. When it comes to the authenticity of a recipe, they don't care at all. If a customer leaves a nonsensical review, Yelp refuses to remove it. For example, if you sell champagne and a customer complains that the wine is 'carbonated and terrible' — you explain to Yelp that this is exactly how the product is supposed to be, but they couldn't care less. They prioritize ignorance over authenticity just to keep their platform messy and force you to pay.