Treat yourself
I like that Birchbox provides a wide selection based on my preferences. Many of the products I can select are top quality. Th customization email allows me to choose what I want but if I forget or can't that month I know I will still get great items. I also like that I can purchase a larger version. I feel the description provided with each item is very helpful and I like that I can 'like' my favorites. The website is easy to navigate too. I still get excited to get my box each month even after many years.