I went into the Robina store intending…
I went into the Robina store intending to buy an Apple Watch Series 11 (46mm Natural Titanium). I had previously spoken with Apple Online support about a price match, as JB hifi had it $1159 and was told they can match to $1206. They ask if I wanted to order, I asked if how long and they said it will be 1-2 days, then I asked if the watch is stoked in apple stores to which they replied all stores have apple stock, so off I went to the closet one, Robina. Only to then find out they can’t price match to the quoted online store value, though there may have been a misunderstanding on the phone about whether the physical store could honor the online quote, the in-store handling was very frustrating.The store manager explained that because the competitor's deal was "online-only," their computer system strictly blocked them from matching it to the online price, He told me it would be better to just buy it from the competitor instead. He even pointed out that they had the watch in stock right then, and that I could buy it at full retail price if I didn't want to wait for shipping.It felt incredibly greedy and indifferent to tell (me) a customer to either pay full retail price or leave empty-handed.Their absolute lack of flexibility ultimately forced me to leave and order online. So they lost a sale. I ended up purchasing the exact premium 46mm Natural Titanium watch online through Woolworths instead for just $994.75. Even though I had to wait a few days to get the product delivered, it was completely worth it to save $344.25 compared to Apple's in-store price. Or the online quote, If Apple’s own stores Managers are going to actively advise (me) a customer ready to buy, to buy elsewhere rather than solve a customer service issue, it really does make more sense for one to give your business to other retailers that sale the same product (as you get same warranty). Apple your sales logic makes no sense other than exploiting a customer an being greedy as this premium product from any other supplier is online order only (not stocked) but they can order and sell cheaper then the actual store.