I was particularly excited at how easy…
I was particularly excited at how easy it was to color my hair. After years of having to mix chemicals and wait on it to activate, I loved being able to use the pump to go directly from the bottle to my hair. I was also particularly excited that the product did not burn my scalp. The development time of 10 minutes made it really quick. Had perfect coverage with my grays. Clean up around my hairline was a snap, no weird color splotches on my skin afterwards. There was very little odor to the product. I will be buying this again.