Working with Hibu has made a real…
Working with Hibu has made a real difference for our pest control business in Rockford and Northern Illinois. Before we started, we were not showing up on page 1 of Google at all, and our website was not generating the leads it should have. We were leaving online customers on the table and relying too much on referrals. We had reservations at first — cost, time, and skepticism from marketing that hadn’t worked in the past. Hibu’s team addressed that directly with a clear plan, realistic expectations, and by handling the heavy lifting on the website, SEO, and campaigns. We didn’t have to take time away from serving customers. Since then we’ve seen stronger visibility, more inbound calls, higher-quality leads, and more booked jobs. One example: a homeowner in the Loves Park area found us on Google for mice and carpenter ants, called the same day, and signed up for a yearly maintenance plan. That job came from the online presence Hibu built, not from word of mouth. Overall, inbound leads from search are up substantially, and a larger share of new business now comes from people who find us online. The biggest impact has been more predictable growth and less uncertainty about where the next work is coming from. What we value most is the combination of solid strategy and the creative work James produces regularly to help us stand out. A great example is the case study on our commercial pest control page about the hidden bee infestation we handled at Dolan Education Center in Durand. That kind of specific content separates us from other companies in a way generic marketing never did. If another owner told us they already have enough work, that word of mouth is fine, or that they got burned by digital marketing before, we would say that was us too. Waiting another six months or a year would have meant more people searching for pest control in our area and choosing competitors who were already on page 1. We recommend Hibu. The results, consistent communication, and James’s ongoing creative ideas have given us a stronger online presence and more peace of mind about growing the business.