ASSURA+PROTECT is a trading name of Assura Financial Limited. Assura Financial Limited is authorised and regulated by the financial conduct authority under FCA registration number 795982. Assura Financial Limited is registered in England and Wales (no: 10781585) Dividend Life-Term Life and Multi claim critical illness cover; a modern life insurance with: Up to 200% multi-claim critical illness cover 200% Dual Life Cover Doctor on Demand with 24/7 GP services Life empowered membership benefits Life Empowered is more than our motto – it is our commitment to our customers. Make up to 3 major critical claims for a combined maximum benefit of twice (2X) the policy sum insured. (Most U.K. Insurance providers only permit 1 major claim per policy.) Dual Life Cover Partner protection which covers both lives – not just the first life like traditional joint life insurance. Membership Benefits Through the Annabel App policyholders access benefits including; cashback and discount savings with over 300 retail rewards partners, global periodicals, Doctor-on-Demand with 24/7 GP and Prescription Services. Competitive & Fair Premiums. Annabel rewards are available on all policies at no extra costs and there are never any activity requirements to keep premiums low and fixed. Assura Dividend Term Life with Multi-Claim Critical Illness Cover insurance is underwritten and issued by Family Assurance Friendly Society Limited which is authorised by the Prudential Regulation Authority (PRA), regulated by the Financial Conduct Authority (FCA), (Financial Services Register reference number 110067) and Prudential Regulation Authority, and incorporated under the Friendly Societies Act 1992, registered number 939F. Terms and Conditions Apply
Written by the business, not verified by us.Assura Financial Limited (assuraprotect.com) has a 4.8 out of 5 rating on OK.one, based on 101 user reviews collected here. It is listed under Money & Insurance and its reputation is excellent. Praise is nearly unanimous, with 96% rating it 4 stars or higher; The business has replied to 67% of negative reviews; Reviews mostly discuss Customer service, User experience, Price. Last updated 2026-09-01.
Reviewers overwhelmingly had a great experience with this company. Many customers frequently praise the exceptionally friendly staff for thoroughly explaining various policy options clearly and helping them secure affordable coverage without ever feeling rushed or pressured. People truly appreciate the highly knowledgeable advisors who make the entire application process remarkably smooth, incredibly supportive, and completely stress-free from start to finish. Some reviewers were not happy with certain phone interactions, mentioning deep hesitations about continuing or feeling that the communication style did not match their personal expectations. A few individuals also decided against proceeding further after experiencing aspects of the service that failed to meet their personal standards.
Auto-generated from all reviews of this business. For reference only.Toni Williams helped me set up a new life insurance + critical illness cover with more cover and costs less than the one I already had. I really appreciate her help in this as I felt heard and understood. She knew exactly what I wanted. Her customer services skills are amazing. Toni absolutely deserves recognition. Thank you so much Toni!!!
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