Very friendly staff
Very friendly staff, they explain everything in plain english so you will be able to understand what you are asking.
Reply from Assura Financial Limited2026-07-16
Thank you for your lovely comments. We’re delighted we could help.
About Assura Financial Limited
Data updated- Website
- assuraprotect.com
- Category
- Money & Insurance
- Location
- United States
- Status
- Unclaimed
- Last 12 months
- 101 reviews
- Replies to negative
- 67% (2/3)
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About this business
ASSURA+PROTECT is a trading name of Assura Financial Limited. Assura Financial Limited is authorised and regulated by the financial conduct authority under FCA registration number 795982. Assura Financial Limited is registered in England and Wales (no: 10781585) Dividend Life-Term Life and Multi claim critical illness cover; a modern life insurance with: Up to 200% multi-claim critical illness cover 200% Dual Life Cover Doctor on Demand with 24/7 GP services Life empowered membership benefits Life Empowered is more than our motto – it is our commitment to our customers. Make up to 3 major critical claims for a combined maximum benefit of twice (2X) the policy sum insured. (Most U.K. Insurance providers only permit 1 major claim per policy.) Dual Life Cover Partner protection which covers both lives – not just the first life like traditional joint life insurance. Membership Benefits Through the Annabel App policyholders access benefits including; cashback and discount savings with over 300 retail rewards partners, global periodicals, Doctor-on-Demand with 24/7 GP and Prescription Services. Competitive & Fair Premiums. Annabel rewards are available on all policies at no extra costs and there are never any activity requirements to keep premiums low and fixed. Assura Dividend Term Life with Multi-Claim Critical Illness Cover insurance is underwritten and issued by Family Assurance Friendly Society Limited which is authorised by the Prudential Regulation Authority (PRA), regulated by the Financial Conduct Authority (FCA), (Financial Services Register reference number 110067) and Prudential Regulation Authority, and incorporated under the Friendly Societies Act 1992, registered number 939F. Terms and Conditions Apply
Written by the business, not verified by us.Is Assura Financial Limited legit?
Assura Financial Limited (assuraprotect.com) has a 4.8 out of 5 rating on OK.one, based on 101 user reviews collected here. It is listed under Money & Insurance and its reputation is excellent. Praise is nearly unanimous, with 96% rating it 4 stars or higher; The business has replied to 67% of negative reviews; Reviews mostly discuss Customer service, User experience, Price. Last updated 2026-09-01.
What reviewers say
AI generatedReviewers overwhelmingly had a great experience with this company. Many customers frequently praise the exceptionally friendly staff for thoroughly explaining various policy options clearly and helping them secure affordable coverage without ever feeling rushed or pressured. People truly appreciate the highly knowledgeable advisors who make the entire application process remarkably smooth, incredibly supportive, and completely stress-free from start to finish. Some reviewers were not happy with certain phone interactions, mentioning deep hesitations about continuing or feeling that the communication style did not match their personal expectations. A few individuals also decided against proceeding further after experiencing aspects of the service that failed to meet their personal standards.
Auto-generated from all reviews of this business. For reference only.What people say
Both Charlie and Ryan were friendly
Both Charlie and Ryan were friendly, helpful and empathetic.
Reply from Assura Financial Limited2026-06-16
Glad to hear that. Don't hesitate to get in touch for anymore insurance needs or questions on your policy. You are welcome to visit https://www.assuraprotect.com for more details or call 0330 010 0210 and we would be glad to help. Regards Assura+Protect
The agent was excellent
The agent was excellent. He made the process of updating my policy and adding my wife easy and enjoyable. Im really happy with the policy. It was a great call. The agent name is Nathan Mckenzie.
Reply from Assura Financial Limited2026-06-12
Thanks for your kind words. Thanks for buying an insurance policy from Assura+Protect to protect your family and/or mortgage. Don't hesitate to get in touch for anymore insurance needs or questions on your policy. You are welcome to visit https://www.assuraprotect.com for more details or call 0330 010 0210 and we would be glad to help. Regards Assura+Protect
The agent that spoke to me was great…
The agent that spoke to me was great made me understand what i am going for and the benefits that relate to both me and my family. The name of that agent is Mark Cinedeby.
Reply from Assura Financial Limited2026-06-12
Thanks for your kind words. Thanks for buying an insurance policy from Assura+Protect to protect your family and/or mortgage. Don't hesitate to get in touch for anymore insurance needs or questions on your policy. You are welcome to visit https://www.assuraprotect.com for more details or call 0330 010 0210 and we would be glad to help. Regards Assura+Protect
Good
The person on the phone was grate and helpful
Reply from Assura Financial Limited2026-06-12
Thanks for your kind words. Thanks for buying an insurance policy from Assura+Protect to protect your family and/or mortgage. Don't hesitate to get in touch for anymore insurance needs or questions on your policy. You are welcome to visit https://www.assuraprotect.com for more details or call 0330 010 0210 and we would be glad to help. Regards Assura+Protect
Very knowledgeable person and very…
Very knowledgeable person and very helpful kelvin helped a lot getting my policy sorted out thankyou - highly recommended
Reply from Assura Financial Limited2026-06-12
Thanks for your kind words. Thanks for buying an insurance policy from Assura+Protect to protect your family and/or mortgage. Don't hesitate to get in touch for anymore insurance needs or questions on your policy. You are welcome to visit https://www.assuraprotect.com for more details or call 0330 010 0210 and we would be glad to help. Regards Assura+Protect
Danyal & Nathan were AMAZING!
Danyal & Nathan were AMAZING! It didn’t feel pushy at all they explained all of MY benefits and were so lovely to talk to. It was more of a fun conversation than salesmen trying to convince me to buy something. Amazing people amazing company I got my life insurance with them straight away!
Reply from Assura Financial Limited2026-06-12
Thanks for your kind words. Thanks for buying an insurance policy from Assura+Protect to protect your family and/or mortgage. Don't hesitate to get in touch for anymore insurance needs or questions on your policy. You are welcome to visit https://www.assuraprotect.com for more details or call 0330 010 0210 and we would be glad to help. Regards Assura+Protect
Spoken with Gerry today and was very…
Spoken with Gerry today and was very informative and helpful as well as understanding. Value for money
Reply from Assura Financial Limited2026-06-12
Thanks for your kind words. Thanks for buying an insurance policy from Assura+Protect to protect your family and/or mortgage. Don't hesitate to get in touch for anymore insurance needs or questions on your policy. You are welcome to visit https://www.assuraprotect.com for more details or call 0330 010 0210 and we would be glad to help. Regards Assura+Protect
Adam’s Customer service skills were…
Adam’s Customer service skills were outstanding and he was extremely informative.
Reply from Assura Financial Limited2026-06-12
Thanks for your kind words. Thanks for buying an insurance policy from Assura+Protect to protect your family and/or mortgage. Don't hesitate to get in touch for anymore insurance needs or questions on your policy. You are welcome to visit https://www.assuraprotect.com for more details or call 0330 010 0210 and we would be glad to help. Regards Assura+Protect
Constant cold calling and attempts to…
Constant cold calling and attempts to gain information. Refuse to remove from calling list. Called 12 times in 48hrs
I am happy and confident
Reply from Assura Financial Limited2026-06-12
Thanks for your kind words. Thanks for buying an insurance policy from Assura+Protect to protect your family and/or mortgage. Don't hesitate to get in touch for anymore insurance needs or questions on your policy. You are welcome to visit https://www.assuraprotect.com for more details or call 0330 010 0210 and we would be glad to help. Regards Assura+Protect
Very friendly staff
Very friendly staff, spoke to Jordan then Stacey Charlton who managed to get me a more affordable monthly deal on life insurance
Reply from Assura Financial Limited2026-06-12
Thanks for your kind words. Thanks for buying an insurance policy from Assura+Protect to protect your family and/or mortgage. Don't hesitate to get in touch for anymore insurance needs or questions on your policy. You are welcome to visit https://www.assuraprotect.com for more details or call 0330 010 0210 and we would be glad to help. Regards Assura+Protect
Absolutely happy with the service And…
Absolutely happy with the service And especially how Mr Adam Abdul helped me to understand what was the policy for me, I'm very very grateful for this wonderful service, once again if there's was an option more than 5* I would definitely 💯 go for it x
Reply from Assura Financial Limited2026-06-12
Thanks for your kind words. Thanks for buying an insurance policy from Assura+Protect to protect your family and/or mortgage. Don't hesitate to get in touch for anymore insurance needs or questions on your policy. You are welcome to visit https://www.assuraprotect.com for more details or call 0330 010 0210 and we would be glad to help. Regards Assura+Protect
Thank you
Thank you, Stacey. Your explanation and customer relation are top-notch. Happy to be insured by your company.
Reply from Assura Financial Limited2026-06-12
Thanks for your kind words. Thanks for buying an insurance policy from Assura+Protect to protect your family and/or mortgage. Don't hesitate to get in touch for anymore insurance needs or questions on your policy. You are welcome to visit https://www.assuraprotect.com for more details or call 0330 010 0210 and we would be glad to help. Regards Assura+Protect
I spoke to a man named Jamie he was…
I spoke to a man named Jamie he was very polite and talked me through everything.
Reply from Assura Financial Limited2026-06-12
Thanks for your kind words. Thanks for buying an insurance policy from Assura+Protect to protect your family and/or mortgage. Don't hesitate to get in touch for anymore insurance needs or questions on your policy. You are welcome to visit https://www.assuraprotect.com for more details or call 0330 010 0210 and we would be glad to help. Regards Assura+Protect
Gerrard was very helpful and friendly
Gerrard was very helpful and friendly, went threw everything with me and made sure that I understood about my policy.
Reply from Assura Financial Limited2026-06-12
Thanks for your kind words. Thanks for buying an insurance policy from Assura+Protect to protect your family and/or mortgage. Don't hesitate to get in touch for anymore insurance needs or questions on your policy. You are welcome to visit https://www.assuraprotect.com for more details or call 0330 010 0210 and we would be glad to help. Regards Assura+Protect
Great customer care really relaxed and…
Great customer care really relaxed and relatable,value for money and easy to understand and set up life insurance policy
Reply from Assura Financial Limited2026-06-12
Thanks for your kind words. Thanks for buying an insurance policy from Assura+Protect to protect your family and/or mortgage. Don't hesitate to get in touch for anymore insurance needs or questions on your policy. You are welcome to visit https://www.assuraprotect.com for more details or call 0330 010 0210 and we would be glad to help. Regards Assura+Protect
Daniel was very helpful
Reply from Assura Financial Limited2026-06-12
Thanks for your kind words. Thanks for buying an insurance policy from Assura+Protect to protect your family and/or mortgage. Don't hesitate to get in touch for anymore insurance needs or questions on your policy. You are welcome to visit https://www.assuraprotect.com for more details or call 0330 010 0210 and we would be glad to help. Regards Assura+Protect
Very professional from start to finish
Very professional from start to finish. Mark Cinderby who advised me was very personable and engaging with lots of product knowledge. Highly recommend Mark and Assura. Adrian
Reply from Assura Financial Limited2026-06-12
Thanks for your kind words. Thanks for buying an insurance policy from Assura+Protect to protect your family and/or mortgage. Don't hesitate to get in touch for anymore insurance needs or questions on your policy. You are welcome to visit https://www.assuraprotect.com for more details or call 0330 010 0210 and we would be glad to help. Regards Assura+Protect
Excellent process to explain the cover…
Excellent process to explain the cover i needed and rewards and benefits explained in detail. My advisor Godwill was amazing and helped me get everything I needed within my policy and a reasonable price.
Reply from Assura Financial Limited2026-06-12
Thanks for your kind words. Thanks for buying an insurance policy from Assura+Protect to protect your family and/or mortgage. Don't hesitate to get in touch for anymore insurance needs or questions on your policy. You are welcome to visit https://www.assuraprotect.com for more details or call 0330 010 0210 and we would be glad to help. Regards Assura+Protect
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