ASSURA+PROTECT is a trading name of Assura Financial Limited. Assura Financial Limited is authorised and regulated by the financial conduct authority under FCA registration number 795982. Assura Financial Limited is registered in England and Wales (no: 10781585) Dividend Life-Term Life and Multi claim critical illness cover; a modern life insurance with: Up to 200% multi-claim critical illness cover 200% Dual Life Cover Doctor on Demand with 24/7 GP services Life empowered membership benefits Life Empowered is more than our motto – it is our commitment to our customers. Make up to 3 major critical claims for a combined maximum benefit of twice (2X) the policy sum insured. (Most U.K. Insurance providers only permit 1 major claim per policy.) Dual Life Cover Partner protection which covers both lives – not just the first life like traditional joint life insurance. Membership Benefits Through the Annabel App policyholders access benefits including; cashback and discount savings with over 300 retail rewards partners, global periodicals, Doctor-on-Demand with 24/7 GP and Prescription Services. Competitive & Fair Premiums. Annabel rewards are available on all policies at no extra costs and there are never any activity requirements to keep premiums low and fixed. Assura Dividend Term Life with Multi-Claim Critical Illness Cover insurance is underwritten and issued by Family Assurance Friendly Society Limited which is authorised by the Prudential Regulation Authority (PRA), regulated by the Financial Conduct Authority (FCA), (Financial Services Register reference number 110067) and Prudential Regulation Authority, and incorporated under the Friendly Societies Act 1992, registered number 939F. Terms and Conditions Apply
Written by the business, not verified by us.Assura Financial Limited (assuraprotect.com) has a 4.8 out of 5 rating on OK.one, based on 101 user reviews collected here. It is listed under Money & Insurance and its reputation is excellent. Praise is nearly unanimous, with 96% rating it 4 stars or higher; The business has replied to 67% of negative reviews; Reviews mostly discuss Customer service, User experience, Price. Last updated 2026-09-01.
Reviewers overwhelmingly had a great experience with this company. Many customers frequently praise the exceptionally friendly staff for thoroughly explaining various policy options clearly and helping them secure affordable coverage without ever feeling rushed or pressured. People truly appreciate the highly knowledgeable advisors who make the entire application process remarkably smooth, incredibly supportive, and completely stress-free from start to finish. Some reviewers were not happy with certain phone interactions, mentioning deep hesitations about continuing or feeling that the communication style did not match their personal expectations. A few individuals also decided against proceeding further after experiencing aspects of the service that failed to meet their personal standards.
Auto-generated from all reviews of this business. For reference only.Staff was very friendly and professional and explained everything I needed to know about my new policy and what will happen
Thank you for your feedback, we are pleased that we could help.
Was just cold called by a very pushy sales rep from number 07482751737 about life insurance, the kind of wouldn't take no for an answer attitude, when I said not I've not really thought about it much, so id like to have a think and see if its something I think I should look into and then come back to you. Still tried to push me into booking an appointment, and when I started to repeat my position just hung up on me mid sentance. So, once I have had a think, and maybe look into some life insurance, I definitely will not be coming here for anything.
Thank you for taking the time to leave your feedback. We're sorry to hear that your experience fell short of the standards we aim to provide. We truly appreciate all feedback, as it helps us continually improve our service. We will review the points you've raised and come back to you with an update once you are able to provide us with your details.
Tomiwa olayinka gave the best customer service and manage to convince me to take the policy
Thank you for your lovely comments. We’re delighted we could help.
Kevin was absolutely wonderful very help and a top guy brilliant customer service could not have gone smoother thanks Kevin
Thank you for the 5 star review. We are glad you had a positive experience.
Toni was very helpful and friendly she went through everything easy to understand
Thank you for your review. We’re delighted that you had a positive experience.
The person i spoke to was very helpful his name was Godwell
Thank you for your review. We’re delighted that you had a positive experience.
Spoke with George to arrange cover. Friendly polite and sorted cover with a discount
Thank you for your review. We’re delighted you had a positive experience.
Very friendly and helpful and got me double the value I previously had with sunlife. Great communications and very stress free advice.
Thank you for taking the time to leave us your feedback. We truly appreciate it.
I spoke with Adam today he set up my life cover, this was very easy and Adam covered everything. Very friendly and informative.
Thank you for the 5 star review. We are glad you had a positive experience.
Asked all he right questions gave me the best deal I am real happy thank you for that advice 🙏🏾 ☺️ great service great customer service 10/10 Thank you once again to Annabel
We’re thrilled to receive your positive feedback. Thank you for choosing us.
Great service Tomiwa Olayinka was great, very informative and clear on the phone. Took the time to speak with me and get to know me rather than just selling a product. Very happy with the cover he has been able to provide.Thank you
Thank you for your kind words. We’re glad our team could assist you.
Really good customer service explained everything.
We’re delighted to hear you had a great experience. Thank you for your feedback.
Exceptional service from start to finish "Dealing with Daniel Hudson at Assura + Protect was an absolute pleasure. He was incredibly helpful, answered all my questions, and made sure I was completely happy with my new policy. 5-star. Dan made the whole process so easy and was a total star 🌟 through out the process. He definitely was the reason I purchased today
We appreciate your feedback and are delighted you had a positive experience.
I had a wonderful experience with Stacey. She's very good at what she does as she detailed every information about assuraprotect and she's one of the reasons I decided to come on board.
We’re grateful for your feedback and your trust in our team.
Had a good experience from informative staff; Sean and Ryan. I have agreed to the policy, etc. But then went to open the review page and saw Assura had over 400+ negative reviews. I also found the file they sent went to my spam folder. Thus, I have decided to stick with my current provider. Read the reviews, the service doesn't start and finish with sales people. It's about the after care, the service and policy itself. I for one do not feel comfortable switching my cover. The link provided showed 400+ positive reviews, but when you click on the 1 highlighted review star, that highlighted the 400+ negatives, so I will stick with my review, as that is what I saw. I do not appreciate being told to amend my review, when it is true to what I experienced.
Thank you for taking the time to leave your feedback. We're delighted to hear that Sean and Ryan provided you with a positive and informative experience. We appreciate you sharing the reasons behind your concerns and desire to stay with your current provider. We apologise if our previous communication regarding amending your review. Our intention is to clarify that there are businesses with similar names, which can sometimes lead to confusion when viewing online reviews, and we wanted to ensure you had the correct information available to you. Thank you again for your comments and for considering Assura Protect. We wish you all the very best moving forward. If you would like to contact us further please call: 03300100210.
Stacey was amazing throughout, I always struggled online with life insurance due to not knowing what was classed as a medical condition and what was undergoing treatment etc, therefore she made this a breeze. Could not recommend enough. Super friendly and I feel at ease knowing I am now covered as are my family. Thanks Stacey!
We’re pleased you had a positive experience. Thank you for your review.
Unbelievably patient: I spoke with Stacey C and she was so polite and helpful. Managed to get me a massively improved policy despite poor phone line. I didnt feel pressured or self conscious and this is a massive thing for me: when talking about anything private, I struggle but Stacey made it possible. Service was brilliant, Stacey definitely knows how to deliver exceptional customer service, providing options and took the mundane out of the conversation. Thank you Stacey. HIGHLY recommended. Did I mention getting a fantastic policy?
Thank you for the wonderful feedback. We’re delighted we could help.
Very professional and helpful right through the process of getting my insurance,answered all my questions.
Thanks for your review. We’re pleased you were happy with our service.
Really friendly customer advisors who spoke with care and compassion. They explained the cover really well, had plenty of time to answer questions and go back over things. Goodwill was my advisor and I didn't catch the name if the first guy who spoke to me but he was really nice too!!
Thanks for your review. We’re pleased you were happy with our service.
Very welcoming and great quality. Very helpful also.
Thank you for your kind review. It means a great deal to our team.
Assura
Secure For Life
Waddle Insurance
ST&R Limited
L&G
Protect Line - Life Insurance
London Underwriters
Mortgage Cloud101 reviews matching
