ASSURA+PROTECT is a trading name of Assura Financial Limited. Assura Financial Limited is authorised and regulated by the financial conduct authority under FCA registration number 795982. Assura Financial Limited is registered in England and Wales (no: 10781585) Dividend Life-Term Life and Multi claim critical illness cover; a modern life insurance with: Up to 200% multi-claim critical illness cover 200% Dual Life Cover Doctor on Demand with 24/7 GP services Life empowered membership benefits Life Empowered is more than our motto – it is our commitment to our customers. Make up to 3 major critical claims for a combined maximum benefit of twice (2X) the policy sum insured. (Most U.K. Insurance providers only permit 1 major claim per policy.) Dual Life Cover Partner protection which covers both lives – not just the first life like traditional joint life insurance. Membership Benefits Through the Annabel App policyholders access benefits including; cashback and discount savings with over 300 retail rewards partners, global periodicals, Doctor-on-Demand with 24/7 GP and Prescription Services. Competitive & Fair Premiums. Annabel rewards are available on all policies at no extra costs and there are never any activity requirements to keep premiums low and fixed. Assura Dividend Term Life with Multi-Claim Critical Illness Cover insurance is underwritten and issued by Family Assurance Friendly Society Limited which is authorised by the Prudential Regulation Authority (PRA), regulated by the Financial Conduct Authority (FCA), (Financial Services Register reference number 110067) and Prudential Regulation Authority, and incorporated under the Friendly Societies Act 1992, registered number 939F. Terms and Conditions Apply
Written by the business, not verified by us.Assura Financial Limited (assuraprotect.com) has a 4.8 out of 5 rating on OK.one, based on 101 user reviews collected here. It is listed under Money & Insurance and its reputation is excellent. Praise is nearly unanimous, with 96% rating it 4 stars or higher; The business has replied to 67% of negative reviews; Reviews mostly discuss Customer service, User experience, Price. Last updated 2026-09-01.
Reviewers overwhelmingly had a great experience with this company. Many customers frequently praise the exceptionally friendly staff for thoroughly explaining various policy options clearly and helping them secure affordable coverage without ever feeling rushed or pressured. People truly appreciate the highly knowledgeable advisors who make the entire application process remarkably smooth, incredibly supportive, and completely stress-free from start to finish. Some reviewers were not happy with certain phone interactions, mentioning deep hesitations about continuing or feeling that the communication style did not match their personal expectations. A few individuals also decided against proceeding further after experiencing aspects of the service that failed to meet their personal standards.
Auto-generated from all reviews of this business. For reference only.Good clear information for a product that I needed. Stacey was great to talk to friendly and helpful.
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I just get off the phone with Kevin, he is so polite, very knowledgeable and answered all my questions. He is patient and very helpful with application. I recommend this to anyone. Thank you.
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Daniel Hudson helped to update my life insurance today. He was very polite and friendly and made the whole process easy to understand and as simple as possible. Great customer service and have already recommended to my family.
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Aqran was so lovely and really explained the process and options available to me. He worked with me to establish a realistic policy and budget allowance. I especially like the fact that with this policy I have peace of mind til I’m 85, that my kids won’t have to pay for my funeral and I also have the added bonus of private access to a GP 24/7 for free. Such a great company.. hopefully I won’t need them but it’s reassuring to know I’m covered just incase and my kids won’t have to worry as they will receive 30k
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Nice and easy to deal with, dealt with Ryan Gormley, top bloke, happy customer. Thanks Ryan.
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Both Jad and Akran were very helpful and explained everything, very pleased
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George was great, very informative and clear on the phone. Took the time to speak with me and get to know me rather than just selling a product. Very happy with the cover he has been able to provide.
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Stacey was realy lovely and very helpful throughout would recommend this company for life insurance
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Excellent service from Ryan, great customer service got my monthly insurance down by almost 10
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Godwill Kweto help set up my life insurance, very friendly and a lovely humour. Helpful and explained everything in detail in everything I needed to know of my contract and special offers. Good customer service.
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After speaking with Ryan this afternoon sorted out my life insurance renewal. Ryan was very efficient and explained everything clearly and we whizzed through the application in no time . I was very impressed with the level of support provided and made the whole process all most enjoyable and found talking to an actual human made the whole process alot easier. Thank you Ryan highly recommended and appreciated the personal touch .
We’re pleased to hear you were happy with the service you received. Thank you.
Spoke to Jamie Short this morning with regards to my life insurance plan. He was very friendly and polite and explained everything very well and did not pressurize me at any point of our conversation but instead explained everything clearly and professionally. Thank you for helping me.
We’re delighted to know you were satisfied with our service. Thank you for your review.
Stacey Charlton went above and beyond to explain everything to me. Very pleasant manor so it's 5 stars from me ⭐️⭐️⭐️⭐️⭐️
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Very friendly, understanding and clear on what was on offer over all a brilliant service thank you Hamaz
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Very helpful from start to finish. Lots of information provided about my chosen policy. Will definitely recommend to others
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We appreciate your comments and are glad you had a positive experience.
Hi i received 1st class clear and understandable policy procedure today as i took on a new agreement Noah and George, extremely patient , polite Men and just wanted to leave a review to say thank you… Denise
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Friendly, informative.
Thank you for your kind review.
Spoke to Ryan gormley. He was professional, friendly and made the process go smoothly. Explained everything well and checked everything so I had no concerns. Great service. Well done Ryan
We appreciate your review and are grateful for your support.
Amazing customer service from the start. Kevin delt with my new policy, ensured I understood what my new policy included and explained everything well.
Thank you for your lovely comments. We’re delighted we could help.
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