This was amazing and Stacy was…
This was amazing and Stacy was absolutely brilliant
Reply from Assura Financial Limited2026-08-05
Thank you for your review. We’re delighted you had a positive experience.
About Assura Financial Limited
Data updated- Website
- assuraprotect.com
- Category
- Money & Insurance
- Location
- United States
- Status
- Unclaimed
- Last 12 months
- 101 reviews
- Replies to negative
- 67% (2/3)
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About this business
ASSURA+PROTECT is a trading name of Assura Financial Limited. Assura Financial Limited is authorised and regulated by the financial conduct authority under FCA registration number 795982. Assura Financial Limited is registered in England and Wales (no: 10781585) Dividend Life-Term Life and Multi claim critical illness cover; a modern life insurance with: Up to 200% multi-claim critical illness cover 200% Dual Life Cover Doctor on Demand with 24/7 GP services Life empowered membership benefits Life Empowered is more than our motto – it is our commitment to our customers. Make up to 3 major critical claims for a combined maximum benefit of twice (2X) the policy sum insured. (Most U.K. Insurance providers only permit 1 major claim per policy.) Dual Life Cover Partner protection which covers both lives – not just the first life like traditional joint life insurance. Membership Benefits Through the Annabel App policyholders access benefits including; cashback and discount savings with over 300 retail rewards partners, global periodicals, Doctor-on-Demand with 24/7 GP and Prescription Services. Competitive & Fair Premiums. Annabel rewards are available on all policies at no extra costs and there are never any activity requirements to keep premiums low and fixed. Assura Dividend Term Life with Multi-Claim Critical Illness Cover insurance is underwritten and issued by Family Assurance Friendly Society Limited which is authorised by the Prudential Regulation Authority (PRA), regulated by the Financial Conduct Authority (FCA), (Financial Services Register reference number 110067) and Prudential Regulation Authority, and incorporated under the Friendly Societies Act 1992, registered number 939F. Terms and Conditions Apply
Written by the business, not verified by us.Is Assura Financial Limited legit?
Assura Financial Limited (assuraprotect.com) has a 4.8 out of 5 rating on OK.one, based on 101 user reviews collected here. It is listed under Money & Insurance and its reputation is excellent. Praise is nearly unanimous, with 96% rating it 4 stars or higher; The business has replied to 67% of negative reviews; Reviews mostly discuss Customer service, User experience, Price. Last updated 2026-09-01.
What reviewers say
AI generatedReviewers overwhelmingly had a great experience with this company. Many customers frequently praise the exceptionally friendly staff for thoroughly explaining various policy options clearly and helping them secure affordable coverage without ever feeling rushed or pressured. People truly appreciate the highly knowledgeable advisors who make the entire application process remarkably smooth, incredibly supportive, and completely stress-free from start to finish. Some reviewers were not happy with certain phone interactions, mentioning deep hesitations about continuing or feeling that the communication style did not match their personal expectations. A few individuals also decided against proceeding further after experiencing aspects of the service that failed to meet their personal standards.
Auto-generated from all reviews of this business. For reference only.What people say
Very good customer service 👍.
Reply from Assura Financial Limited2026-08-05
Thanks for your kind words. We're pleased we could help and appreciate you choosing us.
I spoke to Alisha Brown who was…
I spoke to Alisha Brown who was extremely thorough, polite and professional. She explained everything clearly. Such a pleasant person to talk to.
Reply from Assura Financial Limited2026-08-05
Thanks for your review. We’re pleased you were happy with our service.
Thank you
Carl and Adam both knowledgeable and friendly. Talked me through everything ensuring understanding and made it easy to sort policy. thank you both
Reply from Assura Financial Limited2026-08-05
Thank you for your fantastic feedback. We're thrilled to hear that you had such a positive experience. We will be sure to pass on your comments to them.
Spoke with Goodwell this morning
Spoke with Goodwell this morning, covered everything with me was extremely helpful
Reply from Assura Financial Limited2026-08-05
Thank you for sharing your experience. We're delighted to hear that you found our service helpful.
She spoke calmly in a way I would…
She spoke calmly in a way I would understand
Reply from Assura Financial Limited2026-08-05
We’re grateful for your support and pleased you had a great experience.
5 star service!
Customer service agent Matt Painter was wonderful! Was clear, reassuring and very professional during the call, so happy have peace of mind and amazing benefits for myself and my family.
Reply from Assura Financial Limited2026-07-31
We appreciate your feedback and are delighted you had a positive experience.
I had a call off a friendly Noah who…
I had a call off a friendly Noah who explained everything and when I decided to go ahead with the policy, he transferred me a very knowledgeable Mark Cinderby who walked me through everything and made sure I understood and repeated everything before proceeding. Absolutely 5* service!
Reply from Assura Financial Limited2026-07-30
Thank you for your review. We're pleased that our team was able to provide clear and helpful guidance. We know life insurance can be an important decision and we're grateful for the opportunity to assist.
Stacy was attentive and explained the…
Stacy was attentive and explained the process throughout She was friendly that made the process easy I am grateful for having a knowledgeable person like her that helped with my application
Reply from Assura Financial Limited2026-07-30
Thank you for taking the time to leave us a review. We're delighted to hear that you had a positive experience with Stacey.
Kevin was very helpful and explained…
Kevin was very helpful and explained fully on what the policy involved. He was also more than happy to answer any questions
Reply from Assura Financial Limited2026-07-29
We’re pleased you had a positive experience. Thank you for your review.
Excellent customer service
I spoke with Stacey Charlton today and she provided me with all the information I needed and answered all my confusions. She is very knowledgeable and knows her job well. Professional and friendly at the same time. Am excited about getting my life insured with Assura+.
Reply from Assura Financial Limited2026-07-27
Thank you for your kind words and 5-star review. We're pleased that Stacey was able to make the process straightforward and easy to understand. We appreciate your trust and are grateful for your feedback.
Very clear and professional
I spoke to Mark Cinderby today who was very professional and freindly. Mark explained everything on call and made sure I understood it all. I would definately recommend Mark to my family and freinds.
Reply from Assura Financial Limited2026-07-30
Thanks for your kind feedback. We’re pleased we could help.
Very easy call to follow.
Very easy call to follow. If I wasn't sure of something, they were more than happy to repeat and explain further. Very polite and mannerly. Regularly asked if I understood what was happening.
Reply from Assura Financial Limited2026-07-27
We’re pleased you had a positive experience. Thank you for your review.
Holly attended to me very well
Holly attended to me very well. She was very professional and perfect.
Reply from Assura Financial Limited2026-07-27
Thank you for your feedback. We’re delighted to hear you were pleased with our service.
Excellent
Mark was very knowledgeable. Kept things simple rather than making them confusing. He was friendly, helpful and answered any questions I had. Excellent service. New insurance policy in place. Mark is a credit to the company.
Reply from Assura Financial Limited2026-07-27
Thank you for taking the time to leave us a review. We're delighted to hear that you had a positive experience with Mark.
Matt was proefessional and clearly…
Matt was proefessjonal and clearly highly knowledgable about thr product offers but also other options i had available to me some of which id never considered before. His knowledge of what he was providing was comprehensive , extensive and impressive. His manner whilst polite displayed empathy and hw listened carefully to my circumstances and things id previously percieved as possible issues , ie that im not married amd my mortgage situation. He put me at ease and was positive and cheerful throughout. Unlike other calls ive had from companies offering me insurances of different types, fuel companies , internet providers where ive felt somewhat pressured by the blatant upselling of extras that may not be vauguely relevant or pertinemt ti my soecifi situation , Not once during my call to Matt from Assure did I hear or feel any pressure to be influenced by bonuses .All too often companies are trained to give the customer the very worse case scenario if you dont take out their policy. This insults and gravely underestimats the intelligence and life experiences of the customer which comes at a great cost and I resolve to never entertain that company ever again!! Matt did none of these things Matt , Assure are very lucky to have you on board. Thank you for you time and I genuinely wish you the best for your future career.
Reply from Assura Financial Limited2026-07-24
Thank you so much for taking the time to leave such a thoughtful and detailed review. We are delighted to hear about your experience with Matt. It's particularly rewarding to hear that you felt listened to and supported, with no pressure or unnecessary sales tactics. We pride ourselves on putting our customers first, and your comments perfectly reflect the service we strive to deliver every day. We will be sure to pass your kind words on to Matt. Recognition like this means a great deal and is always appreciated by our team. Thank you again for choosing Assura Protect. We truly appreciate your recommendation and wish you all the very best for the future.
Friendly service
Friendly service, not pushy, explained everything clearly in a way that was understandable. Many thanks to Mark Cinderby for the excellent, supportive, friendly service he gave me.
Reply from Assura Financial Limited2026-07-24
Thank you for your kind review. We're delighted to hear that Mark provided friendly, supportive service and explained everything clearly without any pressure. We'll be sure to pass your comments on to him. Thank you for choosing Assura Protect.
Cold calls
Please remove me from your calling list. I got constant calls each and every single day without rest. From completely different numbers. I've blocked most of them and still got new numbers calling. I'm at the point which I mistakenly not answering an important legit call because of this.
Reply from Assura Financial Limited2026-07-21
Thank you for taking the time to share your feedback, and we're sorry to hear about your experience. We understand how frustrating it must have been to receive repeated calls from different numbers, especially when it has reached the point where you have become reluctant to answer calls. Please be assured that once you provide your details I will request for your details to be removed from our calling systems and you should then not receive any further contact from us. We will also review the concerns you've raised internally to help prevent similar experiences in the future. We apologise for the inconvenience caused and appreciate you bringing this to our attention.
Great
Great phone call with Daniel today sorted my new policy out explained everything very informative made sure everything was right friendly will definitely recommend to family and friends
Reply from Assura Financial Limited2026-07-23
Thank you for your fantastic feedback. We're thrilled to hear that Daniel provided such a positive experience. We will be sure to pass on your comments to them.
I spoke to Ryan gormley he was easy to understand and grate with explaining the new deal.and also answered any questions we asked ... should get a pay rise ...lol …
I spoke to Ryan gormley he was excellent with explaining, the new cover for me and my brother very helpful and explained everything billent.i.we are very happy with your service and grate customer Service.im saving money and got a better 🤝 win win
Reply from Assura Financial Limited2026-07-23
Thank you for taking the time to leave us a review. We're delighted to hear that you had a positive experience with Ryan.
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