ASSURA+PROTECT is a trading name of Assura Financial Limited. Assura Financial Limited is authorised and regulated by the financial conduct authority under FCA registration number 795982. Assura Financial Limited is registered in England and Wales (no: 10781585) Dividend Life-Term Life and Multi claim critical illness cover; a modern life insurance with: Up to 200% multi-claim critical illness cover 200% Dual Life Cover Doctor on Demand with 24/7 GP services Life empowered membership benefits Life Empowered is more than our motto – it is our commitment to our customers. Make up to 3 major critical claims for a combined maximum benefit of twice (2X) the policy sum insured. (Most U.K. Insurance providers only permit 1 major claim per policy.) Dual Life Cover Partner protection which covers both lives – not just the first life like traditional joint life insurance. Membership Benefits Through the Annabel App policyholders access benefits including; cashback and discount savings with over 300 retail rewards partners, global periodicals, Doctor-on-Demand with 24/7 GP and Prescription Services. Competitive & Fair Premiums. Annabel rewards are available on all policies at no extra costs and there are never any activity requirements to keep premiums low and fixed. Assura Dividend Term Life with Multi-Claim Critical Illness Cover insurance is underwritten and issued by Family Assurance Friendly Society Limited which is authorised by the Prudential Regulation Authority (PRA), regulated by the Financial Conduct Authority (FCA), (Financial Services Register reference number 110067) and Prudential Regulation Authority, and incorporated under the Friendly Societies Act 1992, registered number 939F. Terms and Conditions Apply
Written by the business, not verified by us.Assura Financial Limited (assuraprotect.com) has a 4.8 out of 5 rating on OK.one, based on 101 user reviews collected here. It is listed under Money & Insurance and its reputation is excellent. Praise is nearly unanimous, with 96% rating it 4 stars or higher; The business has replied to 67% of negative reviews; Reviews mostly discuss Customer service, User experience, Price. Last updated 2026-09-01.
Reviewers overwhelmingly had a great experience with this company. Many customers frequently praise the exceptionally friendly staff for thoroughly explaining various policy options clearly and helping them secure affordable coverage without ever feeling rushed or pressured. People truly appreciate the highly knowledgeable advisors who make the entire application process remarkably smooth, incredibly supportive, and completely stress-free from start to finish. Some reviewers were not happy with certain phone interactions, mentioning deep hesitations about continuing or feeling that the communication style did not match their personal expectations. A few individuals also decided against proceeding further after experiencing aspects of the service that failed to meet their personal standards.
Auto-generated from all reviews of this business. For reference only.Mark was very poilt and very comfortable to talk to had a good conversation with him and made it so easy for me I can’t thank u enough thank u ☺️
We’re thankful for your feedback and pleased that we could help.
Katie was so helpful friendly polite explained everything very clearly so I understood Karie offered me a few options of policies so I could decide what was best for me I am happy with the policy offered as critical care is something you never know that you might need and it would make life easier if something was to happen to me The price of the insurance is very fair and the extra benefits and discounts is a bonus thank you for all your help Katie
Thank you for the positive review. We’re pleased to hear you were happy with the service you received. We will be sure to pass on your comments onto Katie.
I’ve tried to get life insurance for years now but got refused due to my high risk occupation. After ending all calls immediately any other insurers called. I finally took my time to try again after a life insurance company called and Stacey Charlton talk me into trying again which I did and ended up getting insured finally. So thank you so much Stacey x
Thank you for taking the time to leave us a review. We're delighted to hear that you had a positive experience with Stacey. We will be sure to pass on your comments to them.
Customer service was polite and friendly, they explained my policy and benefits. Overall Assura would be recommended by me to any family who are seeking insurance. Thank you
Thank you for taking the time to leave us a review. We're delighted to hear that you had a positive experience.
The lady was very nice and polite and explianed every right
We’re pleased to hear you were happy with the service you received. Thank you.
Stayce you are cute lady 🥰💋❤️ Thanks so a lot
Thanks for the 5-star review. We really appreciate your feedback.
I spoke with Toni, amazing, explained everything well, i didnt feel pressured, great interaction and she even made sure i understood the policy.
Thank you for your fantastic feedback. We're thrilled to hear that Toni provided such a positive experience. We will be sure to pass on your comments to them.
I spoke to Katie Stone and she was an absolute star, very informative and patient with me and my questions. I now have a better policy. Thank you
Thank you for your fantastic feedback. We're thrilled to hear that Katie provided such a positive experience. We will be sure to pass on your comments to them.
Great experience and agent helped me reduce my monthly payments. Gave details on which cover was best.
Thanks for the 5-star review. We really appreciate your feedback.
Mark Cinderby was very helpful and professional with setting up my policy and i would recommend him.
Thanks for your review. We’re pleased you were happy with our service.
Absolutely fantastic work fantastic attitude and a pleasure to talk to
We’re pleased to hear you were happy with the service you received. Thank you.
I spoke with Mark Cinerby, to review my insurance cover, he answered all my questions thoroughly, was very knowledgeable. Mark took me through everything at a pace I was very happy with the service and would recommend to family & friends.
Thank you for your fantastic feedback. We're thrilled to hear that Mark provided such a positive experience. We will be sure to pass on your comments to them.
George was very helpful and explained the policy clearly and made it very easy.
Thank you for taking the time to leave us a review. We're delighted to hear that you had a positive experience with George.
Everything has been explained clearly and time was taken to make sure I understood everything.
Thanks for your kind feedback. We’re pleased we could help.
I had an excellent experience with Kelvin Lichowe. He was extremely helpful, professional, and patient throughout the entire process. He answered all of my questions clearly and made sure I understood everything. His customer service was outstanding, and he went above and beyond to provide support. I truly appreciate his assistance and would highly recommend him to anyone looking for excellent customer service.
Thank you for taking the time to leave us a review. We're delighted to hear that you had a positive experience with Kelvin.
Spoke to Liam Joseph, he was friendly, not too pushy, explained everything clearly. He made sure to repeat anything that was needed so that I got all the information and understood everything.
Thanks for your review. We’re pleased you were happy with our service.
Tomiwa was brilliant really understood what I needed. Looking forward to graduation 😀
Thank you for your fantastic feedback. We're thrilled to hear that Tomiwa provided such a positive experience. We will be sure to pass on your comments to him.
Adam sorted me out with the best policy for me and my family very professional friendly would highly recommend him and the company great benefit package and cover Adam helped me understand everything
Thank you for taking the time to leave us a review. We're delighted to hear that you had a positive experience with Adam.
Nathan was amazing to speak to! Got everything I needed and expected! Great laugh! And I saved so much money then previous policy!
We’re grateful for your support and pleased you had a great experience.
Matt was very easy to deal with so happy with what he had to say will recommend him anytime thanks again matt
Thanks for the 5-star review. We really appreciate your feedback.
Assura
Secure For Life
Waddle Insurance
ST&R Limited
L&G
Protect Line - Life Insurance
London Underwriters
Mortgage Cloud101 reviews matching
