At First Day, we take a science-based approach to help improve the lives of families. We offer multivitamins made from a blend of 12 organic fruits and veggies, perfect for all age ranges: busy moms and dads, moody teens, and kids with the pickiest of palettes. After completing numerous studies, expert nutritionists formulated our products to complement the eating habits of the modern family. Backed by science and a money-back guarantee, we are dedicated to helping families live happier, healthier lives. If you have questions about our products or your order, reach out to us at [email protected] and we’ll happily assist you!
Written by the business, not verified by us.
Is First Day legit?
First Day (firstday.com) has a 3.8 out of 5 rating on OK.one, based on 102 user reviews collected here. It is listed under Beauty & Well-being and its reputation is mixed. Opinions are polarized: 68% rate it 4 stars or higher while 25% give 1 star; The business has replied to 100% of negative reviews; Reviews mostly discuss Product, Quality, Customer service. Last updated 2026-08-12.
What reviewers say
AI generated
Reviewers had a great experience with this company. Customers frequently praise the delicious taste and clean ingredients of the daily vitamins, which make it easy to maintain a healthy routine. Parents note that their children look forward to taking the supplements every morning, helping provide peace of mind regarding daily nutritional needs.
Some reviewers were not happy with subscription renewals and customer service responsiveness. Consumers reported difficulties modifying or canceling recurring orders, mentioning unhelpful support experiences when trying to resolve billing or shipping issues. Additionally, a few people mentioned that their children completely disliked the flavor or texture of the gummies.
Auto-generated from all reviews of this business. For reference only.
What people say
Kyle TowndrowUnited States · 1 review · Experienced 2026-07-20 ·
★★★★★
Best vitamins on the market!
First Day's family of gummy vitamins taste great and have added energy, focus, and improved my overall health since I started taking them. I have been taking them for several months and wish I would have started sooner! I recommend to everyone try First Day!
Reply from First Day2026-07-30
Thank you for sharing your experience! We’re so glad First Day has become a part of your routine and that you’re enjoying the benefits across the family. It means a lot to hear you’d recommend us to others!
Tom DekriptUnited States · 1 review · Experienced 2026-07-20 ·
★★★★★
I love their brain focus product
I love their brain focus product. I take it every day when I login (I work from home). Honestly I notice when I forget to take it. I don't use a subscription yet but have been meaning to try it out
Reply from First Day2026-07-30
It’s great to hear Brain Focus has become part of your work-from-home routine! We’re so glad you’ve found something that fits naturally into your day. Thanks for sharing your experience and for being part of the First Day family!
B
BethanyUnited States · 1 review · Experienced 2026-07-01 ·
★★★★★
Delcious Gummies
Delcious Gummies - My Kids Love Them!!
Every morning my kids look forward to taking the Kids Multivitamin and Kids Pre+Post+Probiotic products. They taste great and I love that these products help provide the necessary nutrients they need to maintain their health.
Reply from First Day2026-07-30
It’s wonderful to hear that your kids enjoy their morning routine with First Day! We’re so glad the Kids Multivitamin and Pre+Post+Probiotic have become favorites and that you feel good about the nutrients they provide. Thanks for sharing!
K
KristinUnited States · 2 reviews · Experienced 2026-07-29 ·
★★★★★
Switched from Melatonin to First Day's Magnesium!
Switched from Melatonin to First Day's Magnesium and it has been such a game changer for my sleep! I've turned a ton of friends onto this now -- I fall asleep so much faster and actually feel rested in the mornings. I've tried a bunch of magnesium pills but none of them have worked until I tried these gummies. And they don't give me the Melatonin "hangover"!
Reply from First Day2026-07-30
Finding a magnesium option that fits your routine can make all the difference. We’re so glad First Day has become a favorite and that you’ve been sharing it with friends. Here’s to more restful nights and better mornings!
J
JasonUnited States · 1 review · Experienced 2026-04-29 ·
★★★★★
kids actually eat them
kids actually eat them, they taste like candy
Reply from First Day2026-07-30
The ultimate win: vitamins that kids actually look forward to taking! We’re glad the taste has made them an easy part of your family’s routine. Thanks for sharing this quick and fun review!
Tasty Magnesium Gummies that Actually help me Sleep!
These magnesium gummies are a tasty treat that support my sleep! They taste so good and actually work. I love them as part of my wind-down routine.
Reply from First Day2026-07-30
A good wind-down routine deserves a little something to look forward to. We love hearing that our Magnesium gummies have become part of yours and that you’re enjoying the experience along the way. Thanks for sharing!
A
Andrew VideiraUnited States · 1 review · Experienced 2026-07-27 ·
★★★★★
I have been using First Day since 2023…
I have been using First Day since 2023 for my two boys (now 5 & 6). We started with my now 6-year old who is on the spectrum and eats VERY little, especially because some of his other treatments supress appetite. This was truly the first thing I could consistently get him to take without a fight. The biggest difference we noticed was that he was just overall less edgy and impulsive, was willing to try new foods and actually ask for them. Since then we added the Probiotics, and that was a GAME changer - he and his little brother were constantly sniffling or congested. Since we started, NOTHING. We are now trying the brain and excited to see whats next.
Reply from First Day2026-07-30
Thank you for sharing your family’s First Day journey! It means so much to hear how easily your boys have taken to the products and that you’ve found a routine that works for them. We’re excited for you to try Brain Focus and see what’s next!
J
JordanUnited States · 1 review · Experienced 2026-07-16 ·
★★★★★
Big fan of first day here
Big fan of first day here, my family has been taking the kids, women’s, and men’s multis for over 2 years now. It’s crazy how much of a difference in my son’s behavior we’ve seen, he was really struggling at school and with his picky eating, I just knew he wasn’t getting what he needed. He actually loves taking his vitamins each day, and I rest easy knowing he’s getting fruits and veggies.
Reply from First Day2026-07-30
Two years of First Day for the whole family is an incredible milestone. We’re honored to be part of your routine and love hearing that your son enjoys taking his vitamins. Thank you for trusting First Day for your family’s wellness journey!
S
StephUnited States · 1 review · Experienced 2026-05-18 ·
★★★★★
My daughter is a very picky eater
My daughter is a very picky eater, but she says her First Day Gummies taste so good it's like candy! What she doesn't know is that she's actually eating vitamins so we both win! Now I feel more comfortable knowing she's getting the nutrients she needs as she's growing faster every day.
Reply from First Day2026-07-30
Picky eaters can make nutrition feel like a daily negotiation! We’re thrilled First Day has made that easier for your family, and it’s even better that your daughter looks forward to taking her vitamins. Thank you for sharing!
Alejandro ValladaresUnited States · 1 review · Experienced 2026-07-01 ·
★★★★★
Pleasantly Surprised
Before trying these magnesium products, I didn't believe they would actually help with sleep, but they've been a complete game changer for me. I genuinely love the taste, and I also tried their multivitamins, which are just as delicious. I highly recommend giving them a try!
Reply from First Day2026-07-30
Sounds like First Day managed to turn a skeptic into a fan! We’re thrilled the Magnesium gummies and multivitamins both won you over, especially when taste makes such a difference. Thanks for giving us a chance and spreading the word!
S
SierraUnited States · 2 reviews · Experienced 2026-07-23 ·
★★★★★
The hydration sticks are incredible
The hydration sticks are incredible. I restocked on my family's multivitamins and got the option to get some of the new hydration sticks with my order. They are my new favorite. They completely dissolve in my water and the flavor is just enough that it's tasty but not overpowering. I continue to be impressed by the quality of products First Day launches.
Reply from First Day2026-07-30
It’s always exciting when a new product earns a spot in the family rotation! We’re delighted the Hydration Sticks hit the mark with their flavor and easy-to-mix experience. Thank you for continuing to explore what First Day has to offer!
Lindsey DrangstveitUnited States · 2 reviews · Experienced 2026-07-24 ·
★★★★★
I tried to cancel with in the 45 day…
I tried to cancel with in the 45 day period. Thought I did actually. Little known, I had to verify my identity before they finished canceling my order. First order of 175 of product not refunded. Then they sent me another shipment with out heads up. Oh! And now because the are consumables and I’m outside their 45 day window, I can’t get a refund! Their customer service is terrible. Think twice about signing up. They aren’t worth the hype and you could end up like me with a ton of vitamins that NO ONE in your house wants.
They need to get a standard login account for customers. How I was handled as a consumer is a money trap.
Reply from First Day2026-07-28
We're truly sorry to hear this has been your experience. We understand why you'd feel frustrated, and that's never the experience we want for our customers. We'd appreciate the chance to review what happened and see how we can help. Please reach out to our team through our Contact Us page so we can look into this further and work toward a resolution.
Carisa KochUnited States · 1 review · Experienced 2026-07-26 ·
★★★★★
We tried three other vitamins my kids wouldn't take
We tried three other vitamins and my kids absolutely refused to eat them. Even mix in powder vitamins specifically designed for kids with autism they refused. However, First Days they will eat every day. At first my daughter would only eat the orange ones and my toddler wouldn't eat the toddler ones, but now that he's old enough for the same ones as his siblings they all take them every night. I wish there were regular reminders like Are you running low? edit your order before ... I order once a quarter.
Reply from First Day2026-07-27
It means so much to hear First Day became the vitamin your kids look forward to every day! Thank you for sharing your family's journey and for the thoughtful suggestion about low stock reminders. We'll be sure to pass it along to our team!
Nichole MathiasonUnited States · 5 reviews · Experienced 2026-07-13 ·
★★★★★
The kids love the vitamins
The kids love the vitamins. Just wished if you are ordering for two kids and opt for the subscription, that there would be free shipping. They are a big investment and that would help ease the monthly cost. Also, if you offer to do a survey, let the money be applied to anything, not limited to new products or put that in big bold lettering before you take the survey. Very disappointing when you hope to use it to ease the cost of one month's worth of vitamins for two kids.
Reply from First Day2026-07-27
Thank you for sharing your thoughtful feedback. We're so glad your kids love the vitamins! We understand your concerns about shipping and the survey reward, and we'll share them with our team. If you'd like to discuss your experience further, our Contact Us page is always open to help.
B
BryceUnited States · 2 reviews · Experienced 2026-07-22 ·
★★★★★
Great taste!
Reply from First Day2026-07-24
Thank you for sharing your experience! We're so glad you enjoyed the taste. It means a lot to know it's something you look forward to taking. Thanks for choosing First Day!
Amanda BoswellUnited States · 1 review · Experienced 2026-07-23 ·
★★★★★
Unsure how well product works because…
Unsure how well product works because the flavor was unpalatable (personal preference). The refund/cancellation policy is garbage, though. Cancelled subscription but still pulled out of account after following month and company refused a refund even though I contacted them only about an hour after the payment was pulled.
Reply from First Day2026-07-27
We're truly sorry to hear about your experience. We understand how frustrating this must have been, especially with the flavour and billing concerns. Since Trustpilot doesn't share your order details, please reach out through our Contact Us page so we can review this again and work toward a resolution.
J
Jake BradfordUnited States · 1 review · Experienced 2026-07-22 ·
★★★★★
My kids liked these until they didn’t
My kids liked these until they didn’t. We’d subscribed for the savings, which can be considerable. Once we were 3-deep in unopened refills, I decided to terminate the subscription. EXCEPT YOU CAN’T. You can pause it. You can change it to a different product. But you cannot simply end the subscription. I looked all over the site. I clicked on “manage subscription” several times. There is no option for just ending the subscription!! And that makes the whole thing feel, well, scammy. They’re not about quality vitamins, they’re simply about taking your money every month, and happen to use vitamins to do that. I’m not sure what other option I have other than having my bank put a block on any attempted transaction from them, in perpetuity. You can pause it for up to a year, so I’ve put a note in my calendar, but this is ridiculous.
EDITED: It turns out the cancellation option is there, but it’s absolutely hidden. If it were in a house, there’d be a closet at the back of which you’d see a stain on the wall, and you’d have to press that and it would open a secret door. That’s how they have cancellation set up. When you click “manage subscription,” you’ll see three options: change it to 45-day delivery, swap your product for a different product, or pause the subscription. Under that is “CONTINUE,” but “cancellation” isn’t listed, so why would you press continue if you don’t want one of the three listed options? And yet, that’s what you have to do to get to any option for cancellation. It’s figuratively behind the curtain where you’d never look for it. And that’s still a pretty scammy way to do things.
Reply from First Day2026-07-24
Thank you for sharing your experience. We're truly sorry the cancellation process felt confusing and left you feeling this way. That isn't the experience we want for our customers. Please reach out through our Contact Us page and include the email linked to your account so our team can review your concerns and assist further.
callie christophersonUnited States · 1 review · Experienced 2026-06-01 ·
★★★★★
I love their magnesium gummies for both…
I love their magnesium gummies for both adults and kids. My son is really hyper and it’s one of the only things that gets him to mellow out before bed time. I feel great taking them. Clean products.
Reply from First Day2026-07-16
We're so happy your family has been enjoying the magnesium gummies! It means a lot to hear they’ve become part of your bedtime routine, and we truly appreciate your kind words about our clean products. Thank you for sharing!
alan mankaUnited States · 1 review · Experienced 2026-06-25 ·
★★★★★
I love their men vitamins
I love their men vitamins. The ingredients are clean and I love the texture and taste of them. I also love the night time reset bottle.
Reply from First Day2026-07-16
This made our day! We’re so glad you’re loving the men’s vitamins and Nighttime Reset, from the clean ingredients to the taste and texture. Thanks for sharing such thoughtful feedback!
History has been fetched
1:24 PM. You said:
I forgot to apply my discount code --------------------------------------- Order: FWZA4014413 Fulfillment: FWZA4014413.0 Item names: The "No Junk"™ Teens’ Multi - 1 Bottle, The "No Junk"™ Kids’ Multi - 1 Bottle, Rapid Hydration Electrolyte Support - Gift, Apple Watch Chance To Win - Welcome Gifts, SavedBy 100% Order Satisfaction - Tier 3, The "No Junk"™ Kids’ Multi - 1 Bottle, Kids' Daily Focus Brain Support Tracking number: / Order placed: 7/16/2026, 1:04:20 PM Shipping address: 97 Fennell Crescent, London, ON, N6E 2E2
01:24 PM
1:24 PM. Chat with First Day Bot says:
Chat with First Day Bot
Let’s see what we can do
Once an order is placed, discount codes usually can’t be applied retroactively.
That said, we’re happy to take a look.
Next step
Please share the code you were trying to use, and we’ll review your order and see what options are available!
1:24 PM. Chat with First Day Bot says:
Chat with First Day Bot
Thanks for reaching out! We will be with you soon.
,Automated
· 01:24 PM
1:24 PM. You said:
I want to cancel my order
1:24 PM. You said:
Please
01:24 PM
1:24 PM. Chat with First Day says:
Chat with First Day
Chat with First Day
Hi Aban, I'm Emma, and I'm happy to help!
01:24 PM
1:24 PM. You said:
Hi Emma
1:24 PM. You said:
I want to cancel my order
1:25 PM. You said:
I ordered by mistake 3 time
1:25 PM. You said:
I want to cancel those
1:26 PM. You said:
Hi
1:26 PM. Chat with First Day says:
Chat with First Day
Chat with First Day
Thank you for reaching out. Orders begin processing with our warehouse immediately after they’re placed, which means we’re unable to cancel or refund them once processing has started. I can, however, help ensure your future refills are set up the way you’d like.
1:26 PM. You uploaded a file
image attachment
01:26 PM
1:27 PM. You said:
What I just did
1:27 PM. You said:
I don't want it
1:28 PM. You said:
You enforce us to buy this
1:28 PM. You said:
I will share this to everyone
1:29 PM. Chat with First Day says:
Chat with First Day
I'm sorry to hear how frustrated you are, and I understand this isn't the outcome you were hoping for.
01:29 PM
1:29 PM. Chat with First Day says:
I did try to make the change for you, but by the time I received your message, the order had already entered our shipping process. Once an order reaches that stage, we're unfortunately unable to modify or cancel it.
01:29 PM
1:29 PM. Chat with First Day says:
Chat with First Day
As a one-time courtesy, I can offer you a 20% partial refund, and you'll still be able to keep the entire order.
1:30 PM. You said:
That means you are a fraud company. I'm going to inform my bank as well
01:30 PM
1:31 PM. You said:
This is my right if I don't want to buy I can cancel it
1:31 PM. You said:
And get my refund
1:32 PM. You said:
But you are the company who refuses to cancel my order and give me back my money
1:34 PM. Chat with First Day says:
Chat with First Day
We'd like to work with you directly to resolve your concern amicably. In situations like this, we can offer solutions such as a 20% partial refund ($35.94) which is almost th e price of the 3 added.
1:34 PM. Chat with First Day says:
If you decide to proceed with filing a dispute, we completely respect your choice and will follow the process. Please note that once your payment provider or financial institution reaches a decision—usually within about 75 days—we won't be able to issue a refund outside of that outcome.
1:34 PM. Chat with First Day says:
Chat with First Day
Resolving this together now means we can get things sorted faster and with more flexibility.
01:34 PM
1:36 PM. You said:
Okay please refund me $35. 94 now
1:36 PM. You said:
But I didn't order 3i just did two
1:37 PM. You said:
But your system take 3 payments
1:37 PM. You said:
I sent you the picture
01:37 PM
1:37 PM. You said:
I want to cancel my order
1:39 PM. You said:
Iand what about my other $84
1:39 PM. Chat with First Day says:
Chat with First Day
Chat with First Day
I am not able to cancel the order at this point but I can process a partial refund.
1:39 PM. You said:
$135 I did that
1:40 PM. Chat with First Day says:
Chat with First Day
Chat with First Day
You still get to keep all the gummies as well.
01:40 PM
1:40 PM. You said:
But $84 and $35.94 I don't
1:40 PM. You said:
Okay please do it
1:41 PM. Chat with First Day says:
Chat with First Day
Chat with First Day
Alright let me process the 20% partial refund.
1:41 PM. You said:
Thanks
1:42 PM. You said:
How long I get it back
1:43 PM. Chat with First Day says:
Chat with First Day
Chat with First Day
I have already processed it and funds should be back within 5 - 10 business days.
I we want to cancel our order right after we did they can't refund it.
Reply from First Day2026-07-20
Thank you for sharing your experience. We’re sorry for the frustration this caused. Our team has reached out to you directly so we can review your concerns and provide further support.