At First Day, we take a science-based approach to help improve the lives of families. We offer multivitamins made from a blend of 12 organic fruits and veggies, perfect for all age ranges: busy moms and dads, moody teens, and kids with the pickiest of palettes. After completing numerous studies, expert nutritionists formulated our products to complement the eating habits of the modern family. Backed by science and a money-back guarantee, we are dedicated to helping families live happier, healthier lives. If you have questions about our products or your order, reach out to us at [email protected] and we’ll happily assist you!
Written by the business, not verified by us.
Is First Day legit?
First Day (firstday.com) has a 3.8 out of 5 rating on OK.one, based on 102 user reviews collected here. It is listed under Beauty & Well-being and its reputation is mixed. Opinions are polarized: 68% rate it 4 stars or higher while 25% give 1 star; The business has replied to 100% of negative reviews; Reviews mostly discuss Product, Quality, Customer service. Last updated 2026-08-12.
What reviewers say
AI generated
Reviewers had a great experience with this company. Customers frequently praise the delicious taste and clean ingredients of the daily vitamins, which make it easy to maintain a healthy routine. Parents note that their children look forward to taking the supplements every morning, helping provide peace of mind regarding daily nutritional needs.
Some reviewers were not happy with subscription renewals and customer service responsiveness. Consumers reported difficulties modifying or canceling recurring orders, mentioning unhelpful support experiences when trying to resolve billing or shipping issues. Additionally, a few people mentioned that their children completely disliked the flavor or texture of the gummies.
Auto-generated from all reviews of this business. For reference only.
What people say
V
VanessaUnited States · 1 review · Experienced 2026-07-14 ·
★★★★★
Subscription- Don’t Do it.
The Teen vitamin gummies were good, overpriced, but worked well. The First Day subscription plan is a scam. DO NOT DO IT. When you try to cancel and feel like you have canceled, they will continue to charge your card and send you the order. When you reach out - they will say that they “sent you an email to confirm the cancellation” which I never received and have read the same with other reviewers. I cancelled my subscription in May and they continued to charge my card and send another order in July. Even though the package is still in its unopened shipping package, First Day refuses to allow me to send it back and refuses to refund me on the order that was shipped after I cancelled. The lack of integrity and shady side of the subscription makes their decent vitamins not worth it. Save your money and time. I would not recommend this company.
Reply from First Day2026-07-15
We’re truly sorry for the frustration this caused. We never want subscription concerns to feel confusing, and we’d like to review this further. Please reach out through our Contact Us page with your order details so our team can look into this and help with next steps.
K
KristinUnited States · 2 reviews · Experienced 2026-07-13 ·
★★★★★
I am obsessed with these
I am obsessed with these! My nephew uses the Toddlers' line and my sister turned my on to the Womens' brain support and the Pre/Probiotic one. I use the Magnesium instead of my usual melatonin now too and feel so much better in the mornings. Huge fan of these. Also I'm way better at actually eating them since they taste delicious so I never forget to take them haha
Reply from First Day2026-07-14
What a fun family First Day story! We’re so glad your nephew, sister, and your own routine all found a fit. Love that the taste makes it easy to stay consistent too. Thanks for being such a huge part of our community!
My daughter asks for her gummies daily. Gives me peace of mind that they’re such a great product and not full or garbage
Reply from First Day2026-07-13
We love that she asks for her gummies every day! It means so much that First Day helps you feel confident about what she’s taking. Thank you for trusting us and for sharing this sweet feedback!
Alice LUnited States · 2 reviews · Experienced 2026-06-17 ·
★★★★★
Really amazing customer support and i…
Really amazing customer support and i like their products
Reply from First Day2026-07-13
Thank you so much for sharing this! We're thrilled to hear our support team made your experience a great one and that you're enjoying the products. It truly means a lot to us!
Laura RodriguezUnited States · 1 review · Experienced 2026-06-04 ·
★★★★★
Amazing!!
I've been taking First Day vitamins for a few months now and have had a great experience. The gummies taste really good, which makes it easy to stay consistent, and I appreciate that they're made with high-quality ingredients and don't have a bunch of unnecessary additives. Shipping was fast, and everything arrived in perfect condition. Overall, it's been an easy addition to my daily routine, and I'd definitely recommend First Day to anyone looking for a clean, convenient vitamin!!
Reply from First Day2026-07-13
This is wonderful to hear! We’re so glad First Day has been an easy part of your daily routine and that the taste, ingredients, and fast shipping all stood out. Thank you for recommending us and sharing such a thoughtful experience!
I have literally been trying to cancel my subscription for months. I’ve reached out to customer service, tried to figure it out myself multiple times, and still keep receiving product I don’t want and can’t use. My son has level 3 non speaking autism, and of the difficulties I have in my day, this subscription shouldn’t be one of them. Apologies for my passion but it just shouldn’t be this hard.
Reply from First Day2026-07-13
We’re sorry this has been so frustrating, especially with everything already on your plate. Trustpilot does not show enough customer details for us to review this here, so please reach out through our Contact Us page so our team can assist.
B
BrandyUnited States · 3 reviews · Experienced 2026-07-01 ·
★★★★★
Sleep is improving with the help of First Day magnesium!
I have never been a great sleeper, so I am always open to trying new supplements that may help. I tried the First Day Magnesium and after a few nights, could really tell a difference for the better! The formula helps me relax and actually feel like I can wind down. Would definitely recommend this to anyone who is looking to try something that isn't melatonin based for restful sleep!
Reply from First Day2026-07-13
Thank you for sharing this! We’re so glad Magnesium has helped you feel more relaxed and able to wind down at night. It means a lot that you’d recommend it to others looking for a melatonin-free option!
C
CarterUnited States · 3 reviews · Experienced 2026-07-10 ·
★★★★★
Vitamin Time!
My little one reminds me every morning that it's "vitamin time!" 😄 As a toddler parent, getting them to eat healthy can be a challenge, so finding something they actually look forward to has been a huge win. He happily chews the gummies without any fuss and even ask for them after breakfast. It's become part of our daily routine, and I love the peace of mind knowing they're getting extra nutritional support while they grow. We're very happy with First Day!
Reply from First Day2026-07-14
This made our day! We love hearing that vitamin time has become a happy part of your morning routine. Making wellness easier for families is exactly what we hope for, and we’re so grateful First Day is part of your little one’s growth.
M
MaryUnited States · 1 review · Experienced 2026-07-06 ·
★★★★★
I Love these gummies
I Love these gummies! They taste great,and an easy way to get my vitamins .
Someone mentioned these to me. So , I tried them, and was pleasantly surprised .
Now I get them regularly and take my daily dose of vitamins without a problem.
I recommend you to try them as well.
Reply from First Day2026-07-13
We love hearing this! It’s wonderful to know the gummies have been easy to enjoy and made taking daily vitamins feel simple. Thank you for giving First Day a try and for recommending us!
I’m a loyal customer to First Day for over a year now and will stay with First Day for the foreseeable future for any all nutritional needs. My six year old son takes the multivitamin and the nighttime gummy and they both have had significant positive results.
Reply from First Day2026-07-13
Thank you for being part of the First Day family for over a year! We’re so glad your son has been enjoying the multivitamin and nighttime gummies. Your continued trust truly means a lot to our team!
K
Kyle TUnited States · 1 review · Experienced 2026-06-26 ·
★★★★★
The best!
The gummies taste great. I have all of them and I have noticed so much more energy and clarity during my days. I just feel so much better after 30days of taking the gummies.
Reply from First Day2026-07-13
This is wonderful to hear! We’re so glad the gummies have been a great fit and that you’re feeling more energy and clarity in your day. Thank you for making First Day part of your routine!
G
G ScottUnited States · 1 review · Experienced 2026-07-10 ·
★★★★★
They do everything!
Easy to use, taste great, and they have all the vitamins I am looking for! Love them!!!
Reply from First Day2026-07-13
We’re thrilled you’re loving the taste, ease, and vitamin blend! Thanks for making First Day part of your routine and for sharing such kind words with us!
Nikkel WitteUnited States · 1 review · Experienced 2026-05-01 ·
★★★★★
The vitamins taste great and are easy…
The vitamins taste great and are easy to incorporate into my daily routine. While I can't personally speak to long-term results yet, I've enjoyed taking them and appreciate that they're a more pleasant alternative to many vitamins I've tried.
Reply from First Day2026-07-13
This is lovely to hear! We’re so glad the taste makes your daily routine easier and more enjoyable. Thanks for giving us a spot in your wellness routine, and we hope you continue loving it!
R
RoseUnited States · 2 reviews · Experienced 2026-05-15 ·
★★★★★
My toddler loves the taste and actually…
My toddler loves the taste and actually looks forward to taking them in the morning which is a win in itself! I'm also a big fan of the women's multi vitamins. I buy mine at Target and order his from their website. Highly recommend!
Reply from First Day2026-07-10
This is such a sweet win to hear! We love that your toddler looks forward to his morning vitamins, and it means so much that First Day has become part of your routine too. Thanks for recommending us!
Z
Zach SandsUnited States · 3 reviews · Experienced 2026-07-08 ·
★★★★★
Kids love them!
We're always looking for ways to improve the health of our family and we've loved the experience that we've had with First Day. There are options for everyone in the family that cover whatever health aspects you're looking to solve for. The product taste great and our kids are excited to take their vitamins every morning. We also feel great about the clean ingredients and are confident that these are delivering the results we're looking for
Reply from First Day2026-07-10
This made our day! We love knowing First Day has become a trusted part of your family’s morning routine, especially with taste, clean ingredients, and options everyone can feel good about. Thank you for sharing!
This makes our day! We’re so glad your nephews enjoyed First Day and that it was a hit with them. Thank you for choosing us for your family!
Craig CUnited States · 7 reviews · Experienced 2026-07-08 ·
★★★★★
Great products - quality and value
Great products. I have tried a few other brands and overall First Day delivers the best product and value. The Reset Magnesium have been great for me
Reply from First Day2026-07-10
Thank you for sharing this! We’re thrilled First Day has stood out for both quality and value, and it’s wonderful to hear Reset Magnesium has been such a great fit for you. We truly appreciate your support!
M
Midori MKUnited States · 1 review · Experienced 2026-05-23 ·
★★★★★
They purposely make it difficult to cancel the subscription
I sent an email to this company asking them to cancel my subscription. They responded offering me discounts, etc. to keep the subscription but I responded a second time to go ahead and cancel. The following month I received a package from them. When I inquired about this they told me they sent me a third email (which I didn't receive) asking me to confirm again that I wanted to cancel. Since I did not get that email and didn't respond they kept my subscription. I think they make it difficult on purpose. How many times do I have to tell them to cancel my subscription?
Reply from First Day2026-07-07
We’re truly sorry to hear about this. This is not the kind of experience we want you to have, and we understand how frustrating it must feel to believe your cancellation request was already clear. Subscription concerns should feel simple and supported, not stressful. We’d like the chance to review this carefully and help make sure everything is properly addressed. Please reach us through our website Contact Us page with your order details so our team can support you with the next steps.
c
customerUnited States · 4 reviews · Experienced 2026-07-05 ·
★★★★★
Too hard to cancel subscription
We did not see any benefit for our teen son, but we only gave it 90 days. After that I decided the cost was not worth it. What I am unhappy about it is how this company hides their subscription cancellation. The FAQ said where to find it, but there was nothing to click for Cancel. I had to email to get help from customer support who of course tried to talk me into staying. Nowhere on the site is there a button or link for "Cancel." In case you're looking for it, you have to go to Manage Subscription and then skip over all the other options (Skip shipment, Change product, etc.) and click "Manage Order" at the bottom. This is the magic button that takes you to a cancellation screen. I'm super annoyed they not only hid the option but that I had to reach out to customer service and then wait for a response to figure it out.
Reply from First Day2026-07-06
We’re sorry our cancellation flow made this harder than it should have been. We understand how frustrating that feels, especially after not seeing the results you hoped for. We’ll share this feedback with our team and appreciate you letting us know.
C
Carolyn BrownUnited States · 2 reviews · Experienced 2026-07-04 ·
★★★★★
Do not buy from this company
Do not buy from this company. I placed an order for 3 types of vitamins for my daughter to see which ones we wanted 30 days later I get a charge for almost $400 because they charged me for 3 months for the 3 products and now will not refund me. So to save on their shipping cost they will charge for 3 months, not 30 days like most companies. This is the email from First Day sent me. I removed the name of the person that sent me the emsil
Hi my name,
Thanks for reaching out! I’m happy to walk through how the subscription works and explain the charge.
Your first order placed at checkout is a 30-day supply. After that, your first refill is processed 30 days later and includes a 90-day supply. You can view your original order and the selected terms here.
Once you receive the 90-day supply, your next refill will not process for another 90 days, since that order is meant to last you three months. Future subscription refills will continue on that 90-day schedule unless you make changes to your subscription.
This helps make sure you receive the right amount on time without being charged or shipped too frequently, while also helping you save on shipping costs with fewer deliveries throughout the year.
Orders begin processing with our warehouse immediately after they’re placed, which means we’re unable to cancel or refund them once processing has started. You can track the delivery here. I can, however, help ensure your future refills are set up the way you’d like.
Before we proceed with canceling future refills, I’d love to see if there’s anything we can adjust for you. We can pause, skip, swap products, or move your next order date if that would work better.
You can also manage your subscription anytime through your account here: Account Link.
If you’d still prefer to cancel your subscription through this conversation, I can help with that. For account security, an additional verification step may be required before cancellation is completed.
To proceed with canceling future refills, please reply with: “Cancel my subscription save.”
Warmly,
Reply from First Day2026-07-07
Hi there, we’re sorry to hear this. This is not the experience we want for you, and our team is already reviewing this directly with care.
We understand how important it is to feel confident about your subscription. Subscription timing and quantity can vary based on the offer selected at checkout, and preferences can be managed anytime through your account.
We’d love to keep helping you directly and make sure everything stays connected, so our team can support you with the next steps.
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