At First Day, we take a science-based approach to help improve the lives of families. We offer multivitamins made from a blend of 12 organic fruits and veggies, perfect for all age ranges: busy moms and dads, moody teens, and kids with the pickiest of palettes. After completing numerous studies, expert nutritionists formulated our products to complement the eating habits of the modern family. Backed by science and a money-back guarantee, we are dedicated to helping families live happier, healthier lives. If you have questions about our products or your order, reach out to us at [email protected] and we’ll happily assist you!
Written by the business, not verified by us.First Day (firstday.com) has a 3.8 out of 5 rating on OK.one, based on 102 user reviews collected here. It is listed under Beauty & Well-being and its reputation is mixed. Opinions are polarized: 68% rate it 4 stars or higher while 25% give 1 star; The business has replied to 100% of negative reviews; Reviews mostly discuss Product, Quality, Customer service. Last updated 2026-08-12.
Reviewers had a great experience with this company. Customers frequently praise the delicious taste and clean ingredients of the daily vitamins, which make it easy to maintain a healthy routine. Parents note that their children look forward to taking the supplements every morning, helping provide peace of mind regarding daily nutritional needs. Some reviewers were not happy with subscription renewals and customer service responsiveness. Consumers reported difficulties modifying or canceling recurring orders, mentioning unhelpful support experiences when trying to resolve billing or shipping issues. Additionally, a few people mentioned that their children completely disliked the flavor or texture of the gummies.
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Love the product, the taste, the packaging, and the customer service. One of the best companies I've dealt with in my time here.
Thank you so much for your wonderful feedback! We’re thrilled that you love the taste, packaging, and service. Knowing we’ve been one of your best company experiences truly means the world to our team!
I made a one time purchase for this vitamins for my grandson, one month later a received another shipment and a new charge on my credit card. Be careful because they will enroll you in a subscription without telling you.
We’re truly sorry for the frustration this caused. Since Trustpilot does not share your order details with us, please contact our Support team so we can locate your account, review what happened, and help make this right!
My son has been taking Multi + Superfoods since the fall of 2024, and it has made a remarkable difference in his behavior. He’s a picky eater, so it can be difficult to know whether he’s getting the nutrition he needs, especially while he’s at school. Knowing that he takes his daily vitamin gives me peace of mind and helps me worry less. We’ve been very pleased with the results.
We’re so happy Multi + Superfoods has become part of your son’s routine and gives you peace of mind about his daily nutrition, especially with a picky eater. Thank you for trusting First Day since 2024 and sharing your family’s experience!
I’ve been dealing with Chanel since I started. She is over the top helpful and understanding. I had some issues and she helped me through them. The vitamins are really good and the magnesium really help me sleep especially since I have insomnia. I highly recommend these products
Thank you so much for this kind review! We’re so happy to hear Chanel has been helpful and supportive throughout your experience, and we’ll be sure to share your sweet feedback with her. It means so much that you’ve been enjoying the products and feeling good about your First Day routine. Thanks again for recommending us and for being part of the First Day family!
First off, this review is more about the customer service rather than the product itself.. I placed an order,, then got an email about my subscription. So tried logging into my account, and couldn't, so I recovered my account info to access my account. In ACCTUALLY a duplicate account was created. My cc has been overly billed and I now have 6bags of refills that I didn't request.. and when I informed about this error.. there is no acctual customer service or attempt to correct the situation. So Ive canceled all accounts.. and wont be ordering again. Shame the product is a good but I can't see my self paying this much and getting poor service when there is an issue.. *****I feel the need to update as of 6/ 22/2026 my account was NOT canceled, I was billed again and again recieved 3 more bags of refills.. this is now a fraudulant act. And will be reported appropriately*****
We’re truly sorry the duplicate account caused billing confusion and extra refills. That’s on us to review carefully. Please check our Contact Us page so we can help through chat or email.
My girls have been eating the first day gummies for a few years now and continue to take it without a fuss!
We love hearing First Day has been part of your girls’ routine for years! It means so much that they keep enjoying their gummies so easily. Thank you for growing with us and sharing this!
The toddler gummies have been a game changer for my 2yo son! He has had fewer meltdowns and asks for his vitamins every day. He loves the flavour!
Hi there! We’re so happy your little one is loving his Toddler Gummies and making them part of his daily routine! Thanks for sharing such a sweet note with us!
Subscribed to FD. Products are great but expensive. No notice to renew. Got my confirmed ordered and when I went in my profile to cancel and stop subscription there was no way to do this. I had to email the company. I emailed and got a link to cancel and still could not. I had to email back and ask for them to do it. Also I was told once confirmed and shipped your order is not returnable. WHAT? Will never use this company again. I will find other vitamins before supporting them and their shitty customer service practices and company "policies."
We appreciate you raising this. We hear you on price and renewal reminders, and we’ve shared this with our team. Since vitamins are consumable, returns aren’t accepted once shipped, but please reach out through our Contact Us page so we can help make this right.
My teenagers have been taking these for about 6 months, at least. My 13 year old has some definite attention and temperament issues. However, I have noticed less out bursts from him, since taking the focus vitamin! His grades also improved. I’m happy to continue using these.
Thank you for sharing this with us! We’re so happy First Day has been a positive part of your teens’ daily routine. It means a lot to hear you’re continuing with us, and we’re grateful to be part of your family’s wellness journey!
Ordering was easy. Product arrived in good time. Rapid Hydration works and tastes as well as other similar products I’ve tried.
Thank you so much for sharing this! We’re thrilled ordering felt easy, your delivery arrived quickly, and Rapid Hydration has been a great fit for both taste and performance. We appreciate you giving us a try!
We adore the First Day Teens multivitamin. My teens are genuinely excited to take it in the morning. I also take it regularly and my recent blood work was the best it’s ever been. I’m adding in the women’s magnesium gummies as well and have high expectations for its efficacy. As a family, we have tried many different brands - always searching for the balance of taste and effective vitamin delivery - and have been very happy with First Day. Glad to have finally found the one ☺️
This absolutely made our day! We’re so happy your teens are excited to take their First Day Teens Multi each morning and that your family has found a routine that feels right with us. It means a lot that you’ve tried different brands and have been so happy with First Day. Thank you for sharing the love and for making us part of your family’s day!
Placed an order as a monthly subscription on May 20th. The site said the order was on the way the 21st. It is now June 8th and I never received my initial order.
Thanks for sharing your experience. We’re sorry to hear your order didn’t arrive as expected, and we understand how disappointing that must have been. We’re glad our team was able to connect with you directly and help resolve this. If you need anything else, please reach out through our Contact Us page and we’ll be happy to help.
I ordered their Teen Focus product. We didn't notice a huge difference with the product, but we only used it for a few weeks, it may have worked better over time as supplements do, so I am not reviewing the product, but the subscription service. Please note that they do not send any kind of reminder email to let you know your next order is coming. When I discovered they were sending a second shipment, I tried to cancel it within the hour but they said the order wasn't able to be canceled (the email came on a Sunday so it clearly wasn't already shipped). I recognized my fault in not having canceled the subscription before they shipped again and was willing to eat the $88 charge for the product but when I tried to cancel my subscription for future shipments there was no way to do it on their website. According to their FAQ it says I should be able to cancel online- "Log into your account at firstday.com to manage, pause, cancel, or update your subscription anytime" so I ended up having to email them. Instead of canceling, I was asked why I wanted to cancel. When I said I felt they had deceptive business practices since their FAQ was clearly incorrect, they stopped emailing me altogether until a full 24 hours later to finally let me know they had canceled my subscription. Even still, on my account now it shows my next shipment is June 30 with a reactivate button by it but nothing that tells me definitively that they have canceled my subscription. Very frustrating. I worry that any business that has to have such practices doesn't trust their products to sell on their own. Why would I pay for such products? It makes me lose all confidence in the company.
Hi there, we’re truly sorry this experience left you feeling frustrated and unsure, and for the delayed response. As noted in our FAQs, orders process right away so they arrive quickly and can’t be canceled once placed. A “reactivate” button means the subscription is canceled, but our chat team can confirm in real time through our Contact Us page.
I love them so far.My grandson is 4 yrs. old and he is a very picky eater with only a few foods he will eat . The most noticeable change is increased appetite..
Thank you for sharing this! We’re so happy to hear your grandson is enjoying them, especially as a picky eater. It means a lot to be part of your family’s daily routine, and we truly appreciate you giving First Day a try!
Product is great - If all the things they tout are true. Main issue is with subscriptions...you cant cancel once you start them under your account login on the website. You can change delivery dates, change product, skip a delivery, etc but cant cancel! Feels like a scheme which is not what you want in healthy products with ..more like a timeshare...I have asked them numerous times where can you cancel, with no response.
Hi there, we’re glad you’re enjoying the product, but we’re truly sorry for the frustration around canceling. Subscriptions should feel clear and manageable. Please reach out to us so our team can take a closer look and help get this sorted.
Everyone is so right about the terrible customer service. Ive emailed them a couple of times asking to cancel my subscription and no replies. What's worse is that my account says I dont have any subscriptions yet they are still charging my card.
We’re truly sorry for the frustration here. Not hearing back while still seeing charges is never the experience we want. Please visit the ContactUs page on our website to reach us by chat or email so we can investigate and help resolve this quickly!
Product is as advertised. I paused my subscription but was still charged. There is no way to cancel online.
Thank you for trying First Day and sharing this. We’re sorry for the trouble with your paused subscription and cancellation access. Please reach out to our team so we can review the charge and help get your account updated.
My kids and I have had a great experience using FD vitamins. I have spoken with their customer service before as well and they were nothing but kind and helpful. Recently I switched from ordering on Amazon to using their website which was easy - I primarily did this because I had a shipping issue on Amazon (twice). This was my first time going with a multi-vitamin for my daughter and I was very torn on what brand to go with. We tried another brand as well and she did not like that at all - First Day was a clear winner and she loves taking her vitamins every day. Overall I love the company, the product/ingredients and the subscription feature!
Thank you so much for sharing this. We’re thrilled your family has had such a smooth experience with our vitamins, customer care, website ordering, and subscription. It means a lot that First Day became the clear choice for your daughter.
We love first day it’s changed our lives no more tantrums mood swings kids are getting their full spectrum of fruits veggies vitamins
We’re so happy to hear First Day has become such a meaningful part of your family’s routine. Thank you for trusting us and sharing your experience! We truly appreciate your support!
The daily vitamins taste really good and the company is very easy to deal with. Customer service is fast and efficient.
Thank you for sharing this! We’re so glad you’re enjoying the taste and had a smooth experience with our team. We truly appreciate your kind words and support.
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