At First Day, we take a science-based approach to help improve the lives of families. We offer multivitamins made from a blend of 12 organic fruits and veggies, perfect for all age ranges: busy moms and dads, moody teens, and kids with the pickiest of palettes. After completing numerous studies, expert nutritionists formulated our products to complement the eating habits of the modern family. Backed by science and a money-back guarantee, we are dedicated to helping families live happier, healthier lives. If you have questions about our products or your order, reach out to us at [email protected] and we’ll happily assist you!
Written by the business, not verified by us.
Is First Day legit?
First Day (firstday.com) has a 3.8 out of 5 rating on OK.one, based on 102 user reviews collected here. It is listed under Beauty & Well-being and its reputation is mixed. Opinions are polarized: 68% rate it 4 stars or higher while 25% give 1 star; The business has replied to 100% of negative reviews; Reviews mostly discuss Product, Quality, Customer service. Last updated 2026-08-12.
What reviewers say
AI generated
Reviewers had a great experience with this company. Customers frequently praise the delicious taste and clean ingredients of the daily vitamins, which make it easy to maintain a healthy routine. Parents note that their children look forward to taking the supplements every morning, helping provide peace of mind regarding daily nutritional needs.
Some reviewers were not happy with subscription renewals and customer service responsiveness. Consumers reported difficulties modifying or canceling recurring orders, mentioning unhelpful support experiences when trying to resolve billing or shipping issues. Additionally, a few people mentioned that their children completely disliked the flavor or texture of the gummies.
Auto-generated from all reviews of this business. For reference only.
What people say
Olivia VanHekkenUnited States · 1 review · Experienced 2026-07-05 ·
★★★★★
First Day-Women Nighttime Magnesium
First Day-Women Nighttime Magnesium
I started taking this around 27 weeks pregnant to help relax my body in order for me to sleep better at night.
It definitely is working for me. Since starting it, I have been able to get more sound sleep and wake up feeling more rested for the day. I don’t feel drowsy at all from taking it. The dose of magnesium is perfect too. I take two gummies nightly and don’t react to it in anyway.
I highly recommend this product for women who may or may not be pregnant and are experiencing interruptions in their sleep from muscle restlessness; or who are just looking for something a little more gentle on the body.
Reply from First Day2026-07-06
We’re so glad Nighttime Magnesium has been a gentle part of your nightly routine and that you’re waking up feeling more rested! Thanks for sharing such a thoughtful experience. We’re wishing you continued rest and comfort!
K
Kim WardeUnited States · 2 reviews · Verified · Experienced 2026-06-27 ·
★★★★★
These vitamin supplements taste great…
These vitamin supplements taste great so it's easy to be consistent and see results. I have felt so much better since I started First Day supplements.
Reply from First Day2026-07-02
We appreciate this so much! Thank you for taking the time to share your experience with First Day.
The first day vitamins and prebiotics work very well for me!!
Reply from First Day2026-07-01
Hi Tammy! Thank you so much for sharing this. We’re so happy to hear First Day has been a great fit for your routine. We really appreciate the love and are so glad to have you as part of the First Day family!
M
Mary-SusanUnited States · 3 reviews · Experienced 2026-07-01 ·
★★★★★
One of the few vitamins my kids will take!
my kids are particular about texture and taste, and they really enjoyed these. Love the clean ingredients of these vitamins!
Reply from First Day2026-07-01
Hi Mary-Susan! Thank you so much for sharing this. We know taste and texture can make all the difference, especially with kids, so we’re thrilled to hear yours have been enjoying them. We really appreciate the love and are so happy First Day has been a good fit for your family!
Jennifer TurnerUnited States · 1 review · Experienced 2026-06-05 ·
★★★★★
The teen gummies taste awful and my…
The teen gummies taste awful and my kids won’t eat them. I really wanted and was hoping they would like them but they won’t even touch them! And the magnesium gummies are even worse tasting. I even tried them and they have a weird plastic smell and taste. Money wasted for sure!
Reply from First Day2026-06-30
Hi Jennifer, thank you for sharing this with us! We’re sorry to hear the gummies missed the mark for your teens, especially when you were really hoping they would enjoy them.
We know taste and smell can make a big difference in whether teens will stick with a routine, and we appreciate you being honest about your experience with both products. This is not the experience we want for you, and we’d love the chance to help. Please reach out through our Contact Us page so our team can learn more and support you with the next steps.
Tiffany LackoUnited States · 1 review · Experienced 2026-06-11 ·
★★★★★
No refunds
These gummies may work my teen wouldn't take them and first day gave me such a hassle to cancel and unsubscribe they still kept shipping me vitamins despite my emails and won't refund anything because they consider the vitamins food this is a huge problem this is not a company I'd ever recommend
Reply from First Day2026-06-30
Hi Tiffany, we’re sorry to hear this. This is not the experience we want for you. It sounds like you’ve already reached out to our team by email, and we want to make sure this is fully connected to the right account. Since we don’t have enough details visible here on Trustpilot to confirm, please send us a message through our Contact Us page with the email address linked to your subscription or your order number. Our team will review the full context and continue helping with the next steps.
These vitamins are the best my kids love the way they taste and I love that they haven’t gotten sick since they began taking them.
Reply from First Day2026-06-30
Hi Ashley! Thank you so much for the kind review. We’re so happy to hear your kids love the taste and that First Day has become part of your family’s routine. It means a lot that you feel good about choosing us for your kids. Thanks again for sharing the love!
Ingrid EUnited States · 1 review · Experienced 2026-06-21 ·
★★★★★
I was charged $600+
I urge you, please read the Trustpilot reviews before you buy—this company’s subscription model is extremely misleading in my opinion.
I was charged over $600 for a 4‑month supply of vitamins for two kids ($500+ for a pre-charged 3‑month renewal I didn’t clearly opt into, plus ~$100 upfront). With the allure of half off and a 45-day trial period. There was no meaningful chance to cancel, and no refunds allowed—even though I believed I had a 45‑day window. Customer service explained that the charge was due to pre-charging a 3-month supply. How is that even possible?
With just one day’s notice before shipment, this process feels designed to catch customers off guard.
This experience feels like a bait-and-switch and completely erodes trust in the product.
To anyone considering this product: read every detail, watch the renewal timing closely, and don’t assume you’ll be able to opt out. Otherwise, you may end up hundreds of dollars out of pocket with no recourse.
I cannot justify spending $600 on vitamins over basic household needs—and you shouldn’t have to either.
First Day: Please address this publicly and refund customers who were charged under unclear subscription terms. I am not the first to post, and there will be more like this unless you fix this.
Update: First Day addressed my concerns and provided an acceptable solution. Thank you.
Reply from First Day2026-06-29
Hi Ingrid, thank you for reaching out. This is not the experience we want for you, and our team is already assisting you directly.
We truly want to help get this sorted with care. Please continue working with us there, and we’ll keep everything in one place while supporting you with the next steps.
G
Gilbert United States · 2 reviews · Verified · Experienced 2026-06-29 ·
★★★★★
Excellent vitamin gummies for my teens
Excellent vitamin gummies for my teens! They love them! Easy process to subscribe, save, and make modifications when needed! Cute vitamin containers too!
Reply from First Day2026-06-29
Hi Gilbert! Thank you so much for the love. We’re so happy to hear your teens are enjoying their gummies and that the subscription has been easy to manage and update when needed. And we love that you noticed the containers too 😊 Thanks for making First Day part of your family’s routine!
My 10 yr old son loves them.
We see a big difference in his energy and attentiveness !
Reply from First Day2026-06-27
We’re so happy your son enjoys them! Hearing they’ve become a positive part of his routine means so much to us. Thank you for trusting First Day and sharing your family’s experience!
Maritza MendozaUnited States · 1 review · Experienced 2026-06-24 ·
★★★★★
This company is a complete scam
This company is a complete scam! I was receiving ads about it, so decided to give them a try. I ordered a pack for each of my kids total was about $60. My girls did not like the taste, but I never bothered to contact them about it. I was just not orderingfrom them anymore. I recieved an email couple days ago of a new purchase of 2 more bags totaling $80! What in the world.. I was really confused so figured the processing just took 2 months. Turns out you automatically get signed up to a subscription when you purchase. Yes, that is not an option. They scam you! Yes a complete scam!! They have all your account information and will continue to send you and charge you full price for whatever they feel like sending you. This is a horrible company with no accountability unless you're having a good experience. Other than that, forget it. Ohh, also all their phone numbers provided online dont work. So yeah, SCAMMERS! Please save yourself a headache and a bad week, because it will take them days before getting back to you via email. They are in control of pretty much everything includingyour bank account, and that my friend is not a company you want to give buisness to.
Reply from First Day2026-06-27
We’re truly sorry for the frustration this experience caused, especially with the renewal, difficulty reaching our team, and products your children did not enjoy. Subscribe & Save renewals follow the schedule presented during checkout, though we understand the details may not have felt clear. Orders begin processing right away so they can ship quickly. Please visit the Contact Us page on our website so our team can carefully review the subscription, order, and cancellation status.
Rozzay RozzayUnited States · 1 review · Experienced 2026-06-25 ·
★★★★★
My grandson had been taking these…
My grandson had been taking these supplement since age 4, he is 8 now! He liked the taste of them which was a plus as they're were some he tried and disliked. We started using them because he was such a picky eater and we wanted to make sure all his nutritional needs were being met.
Reply from First Day2026-06-25
We love hearing that your grandson has enjoyed First Day for four years! Knowing the taste made it easier to include in his routine, especially as a picky eater, means so much to us. Thank you for trusting us to be part of your family’s journey!
Ashley MasonUnited States · 1 review · Experienced 2026-06-25 ·
★★★★★
Easy to navigate
Unlike a lot of websites, First Day is easy to navigate. When I needed to pause my order it was super easy to do so. My son loves these vitamins. They have absolutely made a difference.
Reply from First Day2026-06-26
We’re thrilled the website and pause option made managing your order so easy! It means so much to hear that your son loves his vitamins and that First Day helps you feel more confident about supporting his nutritional needs. Thank you for sharing!
Marthita ThomasUnited States · 1 review · Experienced 2026-06-22 ·
★★★★★
I thought I canceled these…
I thought I canceled these subscriptions months ago. Turns out the subscription was only paused, no notice of unpausing the subscription and they charged my credit card and said so sorry, but we're keeping your money. we can give you a store credit but no money! Sent me a link to cancel and scrolled through no fewer than 5 or 6 pages to finally get to cancel the subscription that I thought was already cancelled.
My grandson took for several months with no improvements noticed.
Zero stars I do not recommend
Reply from First Day2026-06-24
Thank you for letting us know. We’re sorry this wasn’t the right match for your family and for the frustration with the subscription experience. Please reach out through our Contact Us page with your order details so our team can review the available options and help with next steps.
L
LaurenUnited States · 1 review · Experienced 2026-06-23 ·
★★★★★
We love First Day
We love First Day! My 3 year old takes the 3-in-1 probiotic and my 4 year old takes the multivitamin. It's the first I've been able to get both to take consistently and they actually love them! They ask me for their gummies every morning!
Reply from First Day2026-06-23
This absolutely made our day! Knowing both little ones look forward to their gummies each morning and that you’ve found something they take consistently means so much to us. Thank you for making First Day part of your family’s routine!
N
NoraCanada · 1 review · Experienced 2026-06-23 ·
★★★★★
My granddaughter
My granddaughter, who is 15 years old, has had trouble staying asleep at night, trouble focusing and experience with anxiety. We have tried other supplements in the past and nothing seemed to have made a difference. I only want to use all natural. With First Day, her experience from the first day was better sleep! That's huge! She also has noticed a difference in school in being able to complete projects during class, where she struggled in the past. Also, she seems to get sick at the drop of a hat, colds mostly, and catches whatever is going around. I got over a cold just over a week ago and she has not caught it, which is very unusual! We are extremely happy with Firs Day all around!
Reply from First Day2026-06-23
We’re so happy to hear your granddaughter is having such a positive experience! Knowing First Day has become a meaningful part of her routine means so much to us. Thank you for trusting us and sharing this wonderful update!
Kathy KUnited States · 1 review · Experienced 2026-06-20 ·
★★★★★
So happy we found First Day!
I am so happy that my daughter loves the taste of these vitamins and I feel good giving them to her because there's no artificial ingredients and extra sugar. It's so easy to order from this company and they're quick to respond to any questions. The subscription makes it much easier because you can choose how often you want your vitamins delivered. Thank you First Day!
Reply from First Day2026-06-23
Hi Kathy! This made us so happy to read. We’re thrilled your daughter is loving the taste and that First Day has been easy to make part of your family’s routine. It means so much that you feel good about what you’re giving her and that the subscription has made things simpler. Thank you for sharing the love and for being part of the First Day family!
Stephanie NUnited States · 1 review · Experienced 2026-06-22 ·
★★★★★
My kids didn't hate the taste but they…
My kids didn't hate the taste but they didn't love it either. My issue is canceling the subscription. It should not be as difficult as they make it. I ended up sending them a message because I still cannot find out from their website how to cancel. I bet I won't hear back from them
Reply from First Day2026-06-23
Hi Stephanie, we’re sorry to hear this. This is not the experience we want for you, and we’d be happy to help make sure this is taken care of.
It sounds like you may have already reached out to our team, and we’ll be glad to look into it further. Since we don’t have enough account details visible here on Trustpilot, please send us a message through our Contact Us page with the email address linked to your subscription or your order number so our team can review and help with the next steps.
laura GomezUnited States · 1 review · Experienced 2026-06-21 ·
★★★★★
☆☆☆☆☆ Unexpected $203.90 Subscription Charge and Poor Customer Service
☆☆☆☆☆
I am extremely disappointed with my experience with First Day.
I made a purchase and was later charged $203.90 for a subscription renewal that I was not aware I had enrolled in. I was not expecting this charge and did not intend to spend over $200 on another order.
To make matters worse, I no longer live in the United States and cannot receive the shipment. When I contacted customer service, I was told the order had already shipped and could not be canceled. However, my account still showed the order was only being prepared for shipment, which was very confusing.
I immediately requested a cancellation and refund, but instead of resolving the issue, I was directed to manage the subscription myself.
Customers should carefully review their accounts and subscription settings. Unexpected charges of this size can be very frustrating, especially when the products cannot be received.
I am still requesting a full refund and a resolution to this matter.
Reply from First Day2026-06-23
Hi Laura, we’re sorry to hear this. This is not the experience we want for you, and we appreciate you bringing it to our attention.
Our team has reviewed this directly and helped address the order and subscription. If anything still needs attention, please reach out through our Contact Us page so our team can continue supporting you.
FAUZ BelleUnited States · 1 review · Experienced 2026-06-17 ·
★★★★★
My child doesn’t like the taste
My child doesn’t like the taste. The website makes it hard to cancel the subscription. You have to try to find it several times they will take you to several different pages before you can click the word ‘cancel’.
Reply from First Day2026-06-17
Thank you for sharing your feedback. We're sorry to hear your child didn't enjoy the taste, and we understand how frustrating it can be when managing a subscription feels more difficult than expected. Cancelling should be simple, and we'd be happy to help make that process easier. Please reach out through our Contact Us page, and our team can assist with your cancellation, review any concerns about charges, and help explore alternative options if you're interested.
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