Grown Brilliance is a rapidly growing specialty lab grown diamond jewelry retailer, operating a state-of-the art website and several boutique retail stores across the United States. Our mission is to help consumers celebrate their most important moments in life by delivering affordable luxury through an innovative and frictionless shopping experience. We offer a wide selection of engagement rings, wedding and anniversary bands, bracelets, necklaces, and earrings. Our jewelry experts are available in-store or online through our virtual appointments to help you find the perfect piece to celebrate your love story.
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Is Grown Brilliance legit?
Grown Brilliance (grownbrilliance.com) has a 4.7 out of 5 rating on OK.one, based on 100 user reviews collected here. It is listed under Shopping & Fashion and its reputation is excellent. Praise is nearly unanimous, with 92% rating it 4 stars or higher; The business has replied to 100% of negative reviews; Reviews mostly discuss Product, Quality. Last updated 2026-08-12.
What reviewers say
AI generated
Reviewers overwhelmingly had a great experience with this company. Many happy customers frequently praise the stunning quality of the handcrafted jewelry and the incredibly helpful, attentive staff who guide buyers through the entire design process. Many people also note that their custom pieces arrive safely packaged and often well ahead of schedule, making milestone moments truly memorable.
Though some reviewers were not happy with order errors, such as receiving incorrect items, sizing discrepancies, or experiencing unexpected shipping estimate delays. A few consumers also mentioned occasional communication challenges with specific store staff members regarding unique custom requests, product modifications, and ongoing follow-up support.
Auto-generated from all reviews of this business. For reference only.
Thank you so much for your kind feedback! We’re so happy to hear that your wife loved the earrings—that truly means a lot to us. We appreciate your support and are delighted we could be part of such a special moment.
Thank you for shopping with Grown Brilliance.
It is even better than expected and so beautiful. Super shiny and a great addition to the pieces I already have.
Reply from Grown Brilliance2026-06-06
Thank you so much for your wonderful feedback! We’re thrilled to hear that your piece exceeded expectations and that you’re loving how beautiful and shiny it is. It’s always great to know it pairs so well with your existing collection. We truly appreciate your support and are so happy you’re enjoying it!
Thank you for shopping with Grown Brilliance.
Look and quality of ring is exceptional. Speedy delivery and overall quality of packaging was also exceptional. Very happy with my purchase.
Reply from Grown Brilliance2026-06-06
Thank you so much for your kind feedback! We’re thrilled to hear that you’re very happy with your purchase and that both the ring’s quality and packaging met your expectations. It’s also wonderful to know your order arrived quickly and smoothly. We truly appreciate your support and are so glad we could provide a great experience for you.
Thank you for shopping with Grown Brilliance.
Worked with us on a custom order and the whole process was easy and pleasant.
Reply from Grown Brilliance2026-06-06
Thank you so much for your kind feedback! We’re delighted to hear that your custom order experience was easy and pleasant, and that our team was able to support you throughout the process. We truly appreciate your trust in us and are so glad we could bring your vision to life.
Thank you for shopping with Grown Brilliance.
Everything about this experience was outstanding! I am thrilled to recommend.i inadvertently ordered the wrong engagement ring and contacted customer service the next morning and they handled the exchange immediately, including the generous discount code I had.
Delivery arrived 2 days prior to the expected ship date.
I look forward to presenting to my soon-to-be fiance in the coming days.
Reply from Grown Brilliance2026-06-06
Thank you so much for your wonderful feedback! We’re thrilled to hear that your experience was outstanding from start to finish. It’s great to know our team was able to quickly assist with your exchange and honor your discount, and that your order arrived even earlier than expected.
We’re truly honored to be part of such a meaningful moment and wish you all the best as you prepare to propose to your soon-to-be fiancée.
Thank you for shopping with Grown Brilliance.
Thank you so much for your kind feedback! We’re thrilled to hear you had a great experience with us. We truly appreciate your support and hope to serve you again in the future.
Thank you for shopping with Grown Brilliance.
My experience designing my custom ring was great. They were super helpful and accepting of all my requests and my ring turned out PERFECT!
Reply from Grown Brilliance2026-06-06
Thank you so much for your wonderful feedback! We’re thrilled to hear that your custom ring design experience was great and that our team was able to support your requests throughout the process. It means so much to know your ring turned out perfect—we’re truly honored to have brought your vision to life.
Thank you for shopping with Grown Brilliance.
Thank you so much for your kind feedback! We’re so happy to hear that you find the ring beautiful. We truly appreciate your support and hope you continue to enjoy it.
Thank you for shopping with Grown Brilliance.
Working with Sydney to create our 40th wedding anniversary rings was an absolute joy. She was incredibly patient as I worked through the design process, never rushing me and making sure every detail was perfect. Her expert guidance, professionalism, and warm personality made this milestone celebration feel even more special. We are thrilled with the final rings and highly recommend Sydney to anyone looking for beautiful custom jewelry.
Reply from Grown Brilliance2026-06-06
Thank you so much for your beautiful feedback! We’re truly honored to have been part of your 40th wedding anniversary celebration. It’s wonderful to hear that Sydney made the design process such a joyful and seamless experience, and we’re so glad her patience, guidance, and care helped bring your vision to life.
We’re thrilled that you love your final rings and are grateful for your kind recommendation. Wishing you both continued happiness as you celebrate this special milestone together.
Thank you for shopping with Grown Brilliance.
Beautiful ring! I am so pleased with it. I was a bit hesitant to spend so much money online but I’m glad I did! It’s luxurious and high quality. I love it!
Reply from Grown Brilliance2026-06-06
Thank you so much for your wonderful feedback! We’re thrilled to hear that you love your ring and that it exceeded your expectations. We completely understand the hesitation when shopping online for such an important purchase, and we’re so glad we could provide a luxurious, high-quality piece that you feel confident about.
We truly appreciate your trust and support, and we’re so happy to have been part of your experience.
Thank you for shopping with Grown Brilliance.
Service was excellent! the entire team was very helpful!
Reply from Grown Brilliance2026-05-24
Thank you so much for your kind words! We’re thrilled to hear that you had an excellent experience with our team. Providing helpful and exceptional service is always our goal, and we truly appreciate you taking the time to share your feedback. Thank you for choosing Grown Brilliance!
I love my ring. It is beautiful and how much it sparkles is amazing. Thank you to your company, you always are so helpful and friendly! I appreciate it!
Reply from Grown Brilliance2026-05-24
Thank you so much for your wonderful feedback! We’re happy to hear that you love your ring and that its sparkle has exceeded your expectations. It means a lot to know our team has been helpful and friendly throughout your experience. We truly appreciate your support and are grateful you chose Grown Brilliance for such a special piece!
I am super impressed with my experience with Grown Brilliance. My custom bracelet is exactly as ordered, exactly as the CAD mock-up and my specifications and is gorgeous! Communication from customer service team was timely and accurate. And it was the same price as the bracelet I based it on (no upcharge for custom changes) and arrived sooner than the expected time.
Reply from Grown Brilliance2026-05-24
Thank you so much for your thoughtful review! We’re delighted to hear that your custom bracelet turned out exactly as envisioned and that it matched both the CAD mock-up and your specifications perfectly. It’s especially wonderful to know that our customer service team provided timely and accurate communication throughout the process. We truly appreciate your support and are thrilled that your bracelet arrived even sooner than expected. Thank you for choosing Grown Brilliance for your custom piece!
I bought my wife fancy diamond earrings for Valentine's Day from Grown Brilliance. She loves them. I was so impressed with the quality, value and company, that I bought diamond studs for Mother's Day. I got the 3 carat pair. They are spectacular. Everything about the shopping experience is great, and the product is exceptional.
Reply from Grown Brilliance2026-05-24
Thank you so much for sharing your experience! We’re honored to have been part of both your Valentine’s Day and Mother’s Day celebrations. It’s wonderful to hear that your wife loves her diamond earrings and that you were impressed with the quality, value, and overall shopping experience. We truly appreciate your continued trust in Grown Brilliance and hope she enjoys her beautiful diamond studs for years to come!
They were great to work with when I had to return something. When I bought a different ring, it went on sale a week later. I asked if they could adjust the price, and because I used the welcome coupon, they wouldn’t. I had to purchase the ring again at the lower price and then ask for a refund. It’s ridiculous.
Reply from Grown Brilliance2026-05-26
Hi Renee,
Thank you for your feedback and for highlighting the quality of our products ~ we appreciate your business.
We’d like to clarify that the lower price referenced was related to a promotional coupon offer rather than a traditional sale price reduction. At Grown Brilliance, we do not run product “sales” in the traditional sense, but we do occasionally offer promotional discount codes with specific terms and conditions. For additional information, please see the link below for details about GB/365.
https://www.grownbrilliance.com/pages/gb-365
Renee, because our system allows only one promotional code per order, we were unable to apply an additional coupon after the original purchase was completed. To receive the newer promotion, the available option was to place a new order using the updated code and process the return/refund accordingly.
We understand this process may have felt frustrating, and we appreciate the feedback. We always aim to communicate promotional terms as clearly as possible while providing the best experience we can for our customers.
Thank you again for sharing your feedback with us.
Had a custom piece made for my wife and the experience was excellent! The team at grown brilliance was able to nail the look and keep the cost reasonable
Reply from Grown Brilliance2026-05-24
Thank you so much for your wonderful review! We’re delighted to hear that your custom piece turned out exactly as envisioned and that our team was able to deliver the look you wanted while keeping it within budget. It means a lot to know you had an excellent experience with Grown Brilliance, and we truly appreciate you choosing us for such a special piece!
My truly custom order exceeded expectations. It was beautifully executed.
Reply from Grown Brilliance2026-05-24
Thank you so much for your wonderful feedback! We’re delighted to hear that your custom order exceeded expectations and was beautifully executed. It means a lot to know you’re happy with your piece, and we truly appreciate you choosing Grown Brilliance!
Thank you so much for your kind review! We’re thrilled to hear that you’re happy with both the quality of your ring and our customer service. We truly appreciate your support and are grateful you chose Grown Brilliance!