Founded in 2013, Nihaojewelry is a professional online wholesale jewelry marketplace. Offering over 10M+ SKUs with no minimum order requirement and factory-direct pricing, it helps small businesses access diverse, stable inventory at lower turnover costs. To support this, we partner with 4,000+ factories and also operate our own factory dedicated to professional design and manufacturing.We empower diverse business models across all growth stages, from ambitious startups taking their first steps to established global enterprises. Our flexible solutions cater to street vendors, influencers, social sellers, e-commerce stores, dropshippers, boutiques, wholesalers, distributors, and independent designers.The company owns its own factory, focusing on design and production. It implements a two-step quality inspection process using high-quality materials, including 304 stainless steel, 925 sterling silver, and moissanite, as well as selected 316L stainless steel and alloy metals. Most products feature PVD plating technology, ensuring durability, water resistance, and long-lasting color. Through centralized procurement, Nihaojewelry provides highly competitive prices, with most items priced between $1 and $3. Over 10,000+ new SKUs are added daily across 1000+ categories, keeping up with trends on Instagram, TikTok, YouTube, Facebook, Pinterest, and other social media platforms, enabling faster sales growth and higher profits.Our professional account managers are available 7*24H and have served 1,000k+ clients across 100+ countries and regions, delivering over 20M+ orders. We are committed to making your jewelry business easier to start and faster to grow.
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Is Nihao Jewelry legit?
Nihao Jewelry (nihaojewelry.com) has a 3.2 out of 5 rating on OK.one, based on 615 user reviews collected here. It is listed under Shopping & Fashion and its reputation is mixed. Opinions are polarized: 59% rate it 4 stars or higher while 32% give 1 star; The business has replied to 91% of negative reviews; Reviews mostly discuss Product, Quality, Price. Last updated 2026-10-24.
What reviewers say
AI generated
Reviewers overwhelmingly had a great experience with this company, expressing high satisfaction with their overall purchases and transactions. Customers frequently praise the remarkably affordable prices, beautiful designs, and the impressively wide variety of available items. People also highlight the outstanding quality of the jewelry, careful protective packaging, and consistently reliable delivery services.
However, some people mentioned frustrating issues with missing items from orders, damaged goods upon arrival, or unexpected delivery delays. A few reviewers additionally noted that certain clothing items ran small or that specific products tarnished quickly after use. Despite these specific drawbacks, the general sentiment remains overwhelmingly positive among buyers who plan to order again.
Auto-generated from all reviews of this business. For reference only.
⭐️⭐️⭐️⭐️⭐️ An Experience That Truly Exceeds Expectations!
Shopping with Nihao has been an absolutely wonderful experience. From the very beginning, their customer service has been exceptional—friendly, professional, attentive, and genuinely committed to making every step of the purchase feel easy and reassuring.
And when the accessories arrive… they are even more beautiful in person than they appear in the pictures! 😍 The quality, details, finishes, and overall presentation truly stand out. These are pieces that look elegant, feel well made, and immediately make you want to order again.
Another thing that impressed me was the fast and, most importantly, SECURE shipping. Everything arrived carefully protected and in perfect condition, which gives you tremendous confidence when placing an order.
When a company combines beautiful products, excellent quality, outstanding customer service, and fast, reliable shipping, they do more than simply make a sale… they earn a loyal customer.
Nihao has definitely earned my trust and my highest recommendation. 💎✨
If you are considering purchasing their accessories, you can do so with confidence. Once you receive them, you will understand why they are even more beautiful than you imagined.
100% recommended! ⭐️⭐️⭐️⭐️⭐️
Really affordable and cute! I received it pretty fast and wear it with every outfits. I got the bangle in pink, but I might buy other colors to complete the stack!! Also, I got many good compliments everytime I wear it 😋🫶🏼 Strongly recommend!
I have been buying from nihao for my small business boutique and Gift Shop and I have been a happy customer. 98% of my products are purchased from them. The customer service is amazing, best selection of goods at the best prices. Highly recommend them
Outstanding customer service, coupled with high-quality products at very competitive prices. We are increasingly relying on Nihao for both finished jewelry and jewelry-making components. Staff are extremely helpful in finding hard-to obtain items.
Overall, I'm satisfied with my purchase and the service. The jewelry designs are beautiful, trendy, and offer great value for money. Shipping was timely and customer support was responsive. A few products unfortunately broke during transit due to packaging, but the overall experience was positive. I look forward to ordering again.
I've had a great experience with Nihao. The app is very easy to use and has a huge variety of designs to choose from. Their customer support is friendly, responsive, and always willing to help with any questions. Everything I ordered arrived as expected and was well packed. Overall, I'm very satisfied with my experience and would definitely order from them again.
Excellent prices, products matched the photos and arrived quickly. I have ordered a variety of jewelry from this site, the majority of which has been durable - a couple of pieces broke after some wear but with the low price point it was still an excellent deal even without those pieces. I found that the PVD gold plated jewelry was of a similar quality to pieces made of the same material sold on curated fashion jewelry sites, but the Nihao products are MUCH cheaper. Perfect if you want to skip the middle man and save a lot of money.
Reply from Nihao Jewelry2026-08-27
We value every piece of feedback you provide, so could you please provide your order detail? We will do our utmost to resolve the issue for you; please trust that Nihao is a reliable platform.
Loved the products- the quality, the finishing, the shine and everything. Even their customer service is very amazing. Loved my shopping experience with Nihao.
My experience is limited right now to how website works and App. It’s easy to use and you can get loads of varieties . Once I buy and received order further review can be add d
I have a wonderful experience with NIHAO. The support service is awesome, never seen such dedicated customer service Globally. The products are also with very good quality.
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