Noun Naturals (nounnaturals.com) has a 3.6 out of 5 rating on OK.one, based on 64 user reviews collected here. It is listed under Beauty & Well-being and its reputation is mixed. Opinions are polarized: 63% rate it 4 stars or higher while 27% give 1 star; The business has replied to 70% of negative reviews. Last updated 2026-08-10.
Very fast shipping after they moved their warehouses, great natural high performing products for the whole family, the conditioner is also a very high quality detangler for combing after the shower , my two daughters love this stuff , I will certainly keep buying. high quality products and worth every penny, I use to use the honest company but it is no match for noun naturals performance
Reply from Noun Naturals2026-07-26
Adam, twelve orders and the whole family on it. Thank you, sincerely.
Glad you felt the shipping difference. We moved warehouses because of our growth over the last few months and we're back on the East Coast. Orders in before 4:00 p.m. Eastern ship the same day.
Now the detangling, because you landed on the thing I'm proudest of. The conditioning agent we use is called AminoSensyl HC, an amino lipid derived from plant amino acids and brassica. It carries a positive charge, so it binds to the hair where it's most damaged, lays the cuticle flat, and cuts the friction between strands. That's the comb-through you're feeling after the shower, and it's why it works on your daughters' hair as well as yours! (:
What's notable is what it replaces. Most conditioners, salon lines included, get their slip from quats and silicones. Effective and cheap, but not plant derived and not biodegradable. AminoSensyl is 100% naturally derived, COSMOS approved and readily biodegradable!
Customers flagged the detangling before we ever claimed it, so we're putting the formula through combability testing to back it with data. Reviews like yours are why.
Grateful to have your family with us.
Steven
The product arrived in torn packaging, which was disappointing. Also, the item inside wasn’t as described and felt a bit cheap. I expected better from this brand since it looked nice on the website. Just not worth the hassle for me. It's frustrating when you hope for quality but end up with something subpar.
Reply from Noun Naturals2026-07-24
Hello Kayla, this is Steven with Noun Naturals. We take feedback like this seriously, so we looked into it right away. After a thorough search of our records, we're unable to locate any order under your name or any order shipping to Finland that matches your details. We want to understand what happened here and make it right, so please reach out to us at [email protected] with your order number so we can look into this and take care of you as soon as possible.
Kind regards,
Steven
Great product. The hold could be slightly better. I would definitely order again.
Reply from Noun Naturals2026-07-26
Rich, I'm very grateful for your review, and for giving the texture powder a shot.
We're taking the hold feedback seriously. We're looking at how to increase hold without adding any grittiness, and at making the formula more concentrated so you get more out of less product.
And since you've tried the texture powder, our sea salt spray is right up your alley. It's built for exactly that kind of hair, and it's launching soon. I can't wait for you to try it, and I think you're going to love it.
Jared
Glad to hear it's living up to the hype. Appreciate you taking the time to leave a review, thank you for sharing your feedback and leaving your review!
Great product and super fast shipping. Will definitely buy again.
Reply from Noun Naturals2026-07-14
Glad the product hit the mark and the shipping got to you fast, Curt. We'll be ready for that next order whenever you are. Appreciate you sharing this, thank you!
N
Naomi Anderson · 2 reviews · Experienced 2026-05-31 ·
★★★★★
I wish I would have read the reviews…
I wish I would have read the reviews before ordering. Over 2 months and my order still hasn’t arrived. I contacted the company 3 weeks after I ordered as it still hadn’t been shipped. I got some weak excuse that they were “overwhelmed” with orders, but it wasn’t sent for a further 2 weeks. Now my tracking states it’s still at the original location. I can’t even file a complaint or request a refund as there’s no options to do so. An absolute joke. I think I’ll report a fraudulent transaction with my bank.
Reply from Noun Naturals2026-07-26
Hi Naomi, we're truly sorry about the delay and the frustration it caused, this isn't the experience we want anyone to have with Noun Naturals. Our records show Jared from our team connected with you in early July to resolve this and offered a store credit for the trouble. If there's anything still outstanding or you need further help, please don't hesitate to reach out to us directly , we'll make it right. Thank you for your patience.
Hi Ze, thank you! We put a lot into making these the best they can be, so this means a lot. Glad you're enjoying them.
Thanks for being so awesome,
Steven
Hello Mark, According to our records, you placed an order on June 16th, 2026 at 10:59 PM and followed up one minute later via email requesting to cancel your order, as it was created by mistake. Without hesitation, we cancelled your order, as we do not want to ship any orders to customers who have accidentally made a purchase on our website. Upon cancellation, you were informed that refunds take between 10 to 14 business days to be processed through Shopify back to your original payment method. Please reach out to [email protected] if there are any questions or concerns.
Kind regards,
Steven
Product was purchased for my son was completely satisfied. Definitely going to be a repeat customer.
Reply from Noun Naturals2026-07-07
Hi Monica, thank you for the kind words! It means a lot that you trusted us for your son, and we're so glad the product delivered. We'll be ready for round two whenever you are.
Thanks for being so awesome,
Steven
D
Daniel Aviles · 1 review · Experienced 2026-06-15 ·
★★★★★
This is an excellent company for your hair needs
This is an excellent company for your hair needs especially the shampoo and conditioner that I mainly use and if I had the chance to use other products I would definitely buy from here. The customer service is top tier and really nice and respectful so it’s easy for people to go for any needs.
Reply from Noun Naturals2026-06-22
Daniel, this means everything to us! 🙌 So glad the shampoo and conditioner have been hitting for you and that our team made the experience a great one. We'd love for you to try more of the lineup when you're ready. Appreciate the kind words and the 5 stars!
The texture powder was the best but the delivery was the bad thing i want to try the new sea salt spray and clay
Reply from Noun Naturals2026-06-15
Hey Kostantinos! Glad the Texture Powder is giving the results you're looking for. Additionally thank you for sticking wtih me as we fixed the shipping delays. Be on the lookout, Sea Salt Spray will be out this summer!
ordered shampoo and conditioner, it’s honestly one of the highest quality if not the highest that ive seen. lathers well for a natural shampoo. I will not be surprised to find myself re-ordering this product when i run out. the only downside is that it took three months to arrive.
Reply from Noun Naturals2026-06-10
This means a lot to read. I’m really glad the shampoo and conditioner stood out to you, especially the lather since that’s something we worked hard to get right while keeping the formula natural.
I also want to sincerely apologize for the long wait. Three months is far from the experience we want anyone to have. We’ve been improving our fulfillment and logistics so customers can receive their orders much faster moving forward.
I appreciate your patience and I’m glad the products were worth it once they arrived.
D
Daniel Simon Kafie · 2 reviews · Experienced 2026-06-09 ·
★★★★★
Great product
Great product. Best shapmpoo I’ve ever tried.
Reply from Noun Naturals2026-06-15
So happy the Shampoo is doing its job Daniel! Thank you for supporting Noun!
K
K Martinez · 1 review · Experienced 2026-06-07 ·
★★★★★
The shampoo
Today I showered with the noun shampoo and it made most of my flakes go away and made my hair feel clean and a bit soft so definitely recommend
Reply from Noun Naturals2026-06-12
Hey Kayden, as we spoke on the support chat, it's important to stay consistent and remember that results won't happen right away. Additionally, the constant change of styling products won't help, remember keep following your routine and stay consistent 💪
T
Tung tung · 1 review · Experienced 2025-08-20 ·
★★★★★
Before using noun
Before using noun, my moms hair used to fall off frequently and we tried many shampoos and oils but it didnt work but when I got noun, my mom tried it out and loved it and she has always been ordering noun since, when they were out of tt shop, i couldnt order any and we ran out so my mom had to use another shampoo and like its been a few days that her hair is starting to fall off again. I just received my noun shampoo today. Noun genuinely saved me too, no double shampoo, lathers nice, got rid of my dry skalp, and it cleans your scalp very good.
Reply from Noun Naturals2026-06-09
This was really powerful to read. Hearing that Noun helped both you and your mom that much genuinely means a lot. Helping with dry scalp, getting a clean lather, and making the scalp feel properly cleansed is exactly what we built this shampoo for.
We’re really glad you were able to restock and get Noun back in your routine. Thanks for trusting us and sharing your experience.
R
Ryan Gach · 1 review · Experienced 2026-05-24 ·
★★★★★
My opinion
Worth the wait.
Reply from Noun Naturals2026-06-09
Hi Ryan,
Thank you for the 5-star review and for sticking with us.
We're glad to hear it was worth the wait. During that period, we experienced unusually high demand and temporarily sold out, which led to longer fulfillment times than we'd like. Since then, we've resolved those inventory challenges and orders are now shipping without those delays.
We appreciate your support and hope you continue enjoying your Noun Naturals products.
Greatest Shampoo, Conditioner, and Tp on the planet
shampoo cleansed veryy good conditioner was verrrrry good at what a conditioner was suppose to do, texture powder was out of this world suuuper awesome. ONLY downside was i waited over 1+ month for my package, but ignoring that it was awesome in every way. Do really wish it came in sooner, but other than that it was awesome. Completely unbiased and had zero expectations and no glaze.
Reply from Noun Naturals2026-06-09
Hi Andrew,
Thank you for the incredible review. We're thrilled to hear you enjoyed the Shampoo, Conditioner, and Texture Powder, and that they exceeded your expectations.
We also appreciate your patience regarding the shipping delay. At the time, we experienced an unexpected surge in demand that temporarily extended fulfillment times. The good news is that those issues have been resolved, and we're now back to our standard shipping timelines of 3-5 business days within the US and 7-14 business days for most international orders.
As a thank you for your patience, we'd love to offer you a $30 store credit. Just reach out to our support team with your order details and we'll get that taken care of for you.
Thanks again for your support and for giving Noun Naturals a try.
B
Bo · 1 review · Verified · Experienced 2026-06-02 ·
★★★★★
Great overall
Reply from Noun Naturals2026-06-09
Glad you are enjoying the best natural products
j
joseph n · 1 review · Verified · Experienced 2026-05-22 ·
★★★★★
Great overall
Noun has been something I’ve wanted to try for awhile now. This is one of the best products ive seen in awhile. The owner is really kind, websites easy to use, fast shipping, and overall great products! I plan on buying the shampoo and conditioner next.
Reply from Noun Naturals2026-06-09
Hi Joseph,
Thank you so much for the kind words and for giving Noun Naturals a try. We love hearing from new customers, and we're excited to have you as part of the Noun community.
It means a lot to hear that you've enjoyed the products, found the website easy to use, and had a great experience overall. We also truly appreciate your generous comments about our founder and the team behind the brand. Everyone here works hard to create natural products that genuinely outperform expectations.
i
isaac ringlheim · 1 review · Experienced 2026-05-24 ·
★★★★★
Great product
I was a little unsure at first because of the long delivery time but it is definitely worth waiting. It was the best shampoo+conditioner I’ve tried and first one that didn’t make my hair frizzy after using.
Reply from Noun Naturals2026-05-26
Appreaciate it Isaac! Thank you for the kind words and im glad the shampoo and conditioner is keeping your frizz controlled!!