SmileSet (smileset.com) has a 4.0 out of 5 rating on OK.one, based on 200 user reviews collected here. It is listed under Health & Medical and its reputation is good. 21% of reviews are 1 star, a relatively high share; The business has replied to 100% of negative reviews. Last updated 2026-08-10.
I made a mistake in ordering and the customer service assistance to get it straightened out was phenomenal. Calvin was TOP NOTCH customer service and it speaks highly of a company when their Customer Service is spectacular.
Reply from SmileSet2026-06-15
Thank you so much for your wonderful 5-star review! We're delighted to hear that we were able to help get everything straightened out and make the process as smooth as possible.
We'll be sure to share your kind words with Calvin—he'll be thrilled to know he made such a positive impression! Providing exceptional customer service is something we take great pride in, and it means a lot to hear that reflected in your experience. Thank you for choosing SmileSet, and we look forward to continuing to support you on your smile journey! 🩵😁
-The SmileSet Team
I have been with them since they were working with smile direct. The quility is good. But I would rate higher but the shipping takes soooo long 2-3 weeks is a long time for the price.of retainers. I have lost mine for the first time ever and becuase you need to order every 6 months i would hope there would be a few pre made for that or just incase of emergency like a lost retainer. I wish shipping for retainers was just overall faster.
Reply from SmileSet2026-06-10
Hi Lexi,
We're so glad to hear you've been happy with the quality of your retainers!
We completely understand your frustration with the turnaround time, especially when a retainer is lost unexpectedly. Because every retainer is custom-made from your unique dental records, each order must go through our manufacturing process before it can be shipped. While this does take a bit longer than an off-the-shelf product, it helps ensure the best possible fit and quality.
One option that may help prevent gaps in the future is our retainer subscription program. With the subscription, a new set of retainers is automatically shipped to you every 6 months, so you always have a fresh backup on hand and don't have to worry about remembering to reorder. You also receive 40% off your first order, and 45% off future orders!
We truly appreciate your feedback and are always looking for ways to improve both our manufacturing and delivery experience. Thank you for being part of the SmileSet family!
Warm Regards,
Erika
Manager, SmileCare Support
SmileSet
I recently completed my impressions with SmileSet, and the experience has been wonderful so far. Their team is very supportive, responds quickly, and has been there every step of the way to answer my questions. Great customer service and communication!
Reply from SmileSet2026-06-15
Thank you so much for your kind words and 5-star review! We're thrilled to hear that your experience with SmileSet has been wonderful so far. Providing responsive support, clear communication, and guidance throughout the process is incredibly important to us, so it's great to know our team has been there for you every step of the way. We appreciate you trusting us with your smile journey and look forward to supporting you as you move into the next stage of treatment! 🩵😁
-The SmileSet Team
Super unprofessional company, they lied numerous times and left me feeling super disappointed. We were very patient with them and tried to work out a resolution so it wouldn’t have to come to a dreadful experience and they don’t seem to care to make it right. BE AWARE.
Reply from SmileSet2026-06-08
Hi Josh,
We're very sorry to hear that you feel this way and that your experience left you disappointed.
At SmileSet, we take pride in being transparent with our customers, and we certainly do not intentionally mislead or lie to anyone. We understand that delays, misunderstandings, or unmet expectations can be frustrating, and we're sorry if that's how your experience felt.
Unfortunately, we're unable to locate your account based on this review alone. We'd genuinely appreciate the opportunity to investigate what happened and see if there is a resolution available. Please reply with your order number or email address associated with your account, or contact us directly at [email protected] or 855-604-7052.
We would love the chance to review your case, address your concerns, and see what we can do to make things right. We look forward to hearing from you.
Warm Regards,
Erika
Manager, SmileCare Support
SmileSet
This was a scam. My experience with SmileSet was extremely disappointing. The treatment preview shown before purchase looked significantly different from the final treatment plan I received after submitting my impressions. The initial preview showed much better results, which influenced my decision to move forward, but once my impressions were reviewed, the finalized plan was not what I had been led to expect.
When I raised my concerns, I was told the original preview was AI-generated and only a preliminary visualization, leaving my final result with multiple gaps in my teeth. I feel this information should have been made much clearer from the beginning, as the differences between the two plans were substantial. The company kept telling me that I was confused….
After expressing my dissatisfaction, SmileSet offered me only $200 back (which won’t even cover the retainer I need to purchase at the end of my treatment) despite the fact that I was unhappy with the treatment plan and would not be proceeding. I attempted to negotiate a fair resolution, but my counteroffer was denied.
Overall, I felt misled by the treatment preview process and disappointed by the company's unwillingness to work toward a resolution that reflected my experience. I would encourage potential customers to carefully review the limitations of the initial treatment preview before making a purchase. I have all of the emails to verify this review is 100% true.
Reply from SmileSet2026-06-08
Hi Saoirse,
Thank you for sharing your experience. We're genuinely sorry that you left the process feeling disappointed and misled, as that was never our intention.
We would like to clarify a few points for future readers. The smile preview generated through our app is a preliminary visualization designed to provide an estimate of what treatment and our technology may be able to achieve. At that stage, we have not yet reviewed impressions, photos, bite relationships, dental history, or any of the clinical information required to create a doctor-approved treatment plan. For that reason, the preview is not intended to represent a final treatment outcome.
Once your impressions and records were submitted, our dental team created a detailed 3D model of your actual teeth and bite. During that review, it was determined that due to your initial clinical presentation, specifically the lack of overjet, it would not be possible to safely close all spaces while maintaining a healthy bite relationship. As a result, the provider-approved treatment plan differed from the preliminary visualization generated before your records were reviewed.
We understand that this difference was frustrating, and we sincerely apologize if the distinction between the initial preview and the doctor-reviewed treatment plan was not as clear as it should have been. When you raised your concerns, our team spent considerable time reviewing your case, explaining the clinical limitations, and discussing potential resolutions. Ultimately, when it became clear that the treatment plan did not align with your expectations, we honored your request to cancel and issued a refund.
We respectfully disagree with the characterization that this was a scam. Every treatment plan we provide is based on an individualized clinical review by a licensed dental provider using the patient's actual records. In some cases, the final treatment plan may differ from an initial estimate once a full clinical evaluation has been completed, particularly when underlying bite relationships limit what can be safely achieved with clear aligner therapy.
We appreciate your feedback and have shared it internally as we continue working to improve how we communicate the difference between preliminary smile previews and provider-approved treatment plans. We wish you the very best in your future orthodontic care.
Warm Regards,
Erika
Manager, SmileCare Support
SmileSet
Thank you so much for your 5-star review! We're thrilled to hear you found your treatment both affordable and efficient. Providing a convenient and accessible way to achieve a confident smile is exactly what we strive for. We truly appreciate your trust in SmileSet and are so glad you feel it was a great investment. Thank you for being part of the SmileSet family! 🩵😁
-The SmileSet Team
Dave was awesome and his service exceeded my expectations. I asked him a plethora of questions in regards to the pricing of my aligners. Not only did he answer swiftly but got me the best price. He was straight to the point and stayed on the line until I was done with payment.
Reply from SmileSet2026-06-05
Thank you so much for your kind words! We're thrilled to hear that Dave provided such a great experience throughout your journey.
We know that starting aligner treatment can come with a lot of questions, so we're glad Dave was able to provide clear answers, help you find the best option for your needs, and make the process as smooth as possible. Providing honest guidance and personalized support is exactly what we strive for.
We'll be sure to share your feedback with Dave—he'll be delighted to hear that he made such a positive impression. Thank you for choosing SmileSet, and we can't wait to be part of your smile journey!🩵
-The SmileSet Team
Calvin was very helpful and informative! He helped to resolve my issue
Reply from SmileSet2026-06-05
Thank you so much for taking the time to share your experience! We're thrilled to hear that Calvin was able to help resolve your issue and provide the information you needed.
We'll be sure to pass along your kind words to him—recognition like this means a lot to our team. 🩵
Thank you for choosing SmileSet, and please don't hesitate to reach out if there's ever anything else we can help with!
-The SmileSet Team
M
Myriam · 4 reviews · Experienced 2026-03-31 ·
★★★★★
I went on the website for… information
I went on the website for information.... I typed my info and was curious if my dental insurance would cover it. This company is AWFUL in communication, and getting a refund is IMPOSSIBLE! It says cancel and refund, and I CAN NOT GET ANYONE to help me. THIS IS A SCAM!!!!!
AWFUL....NOOO product and they have my $$$. Its been months!
Reply from SmileSet2026-06-03
We're very sorry to hear about your experience and can certainly understand how frustrating this must feel.
We've attempted to locate your account based on the information available in your review but have been unable to identify a matching record. We'd really like the opportunity to investigate this further and determine exactly what happened.
We've sent a request through Trustpilot for additional information so we can locate your account and review your concerns as quickly as possible. You are also welcome to contact our SmileCare Support Team directly at 855-604-7052.
If a refund is owed, we want to make sure it is addressed promptly, and if there has been a breakdown in communication, we'd like the opportunity to make things right.
We look forward to hearing from you and resolving this as quickly as possible.
-The SmileSet Team
k
kristina case · 1 review · Experienced 2026-06-01 ·
★★★★★
This company is not legit
This company is not legit. As soon as I request a refund, no one is answering and they will ignore you. I paid $895 and they are refusing treatment and refusing to refund my money. I will be reporting them to BBB
Reply from SmileSet2026-06-02
Hi Kristina,
We sincerely apologize for the frustration you've experienced.
After reviewing your account, we understand how concerning it can be when you're waiting for an update regarding your treatment and refund request. While our office was closed over the weekend, we never want any customer to feel ignored, and we're sorry that this was your experience.
To help resolve this matter, we have processed a full refund for your order. Depending on your financial institution, please allow 7-10 business days for the funds to appear back in your account.
We appreciate you bringing this to our attention and regret that your experience did not meet the level of service we strive to provide. We wish you all the best moving forward.
— The SmileSet Team
C
Casey Goode · 1 review · Experienced 2026-05-29 ·
★★★★★
Wonderful company and product! Outstanding results!
SmileSet was extremely responsive and prompt in answering all my questions. I was also very pleased with my results. I can't say enough good things. Highly recommend!
Reply from SmileSet2026-06-01
Thank you so much for your kind words! We're thrilled to hear that you had a great experience with our team and that you're happy with your results. Providing responsive support and helping our customers achieve a smile they feel confident about is exactly what we strive for. We truly appreciate your recommendation and are grateful you chose SmileSet to be part of your smile journey. Thank you for being a valued member of the SmileSet family! 🩵✨
-The SmileSet Team
D
Diane Todd · 1 review · Experienced 2026-05-22 ·
★★★★★
Best customer experience
Riche was pleasant and professional. Very familiar with product. Set up a subscription plan that I was very pleased with. Probably the best experience I've had with SmileSet :-))
Reply from SmileSet2026-05-26
Thank you so much for sharing this wonderful feedback! We’re so happy to hear that Rich provided such a pleasant and professional experience and helped get you set up with a subscription plan you feel great about 😊
Hearing that this was one of your best experiences with SmileSet truly means a lot to us! We’ll be sure to pass along your kind words to Rich and the team. Thank you again for being part of the SmileSet family 💙
-The SmileSet Team
L
Linda · 6 reviews · Experienced 2026-05-19 ·
★★★★★
Spoke to Rich who was very friendly and…
Spoke to Rich who was very friendly and helpful
Reply from SmileSet2026-05-20
Thank you so much for your kind words! We’re thrilled to hear Rich was friendly and helpful throughout your experience. We’ll be sure to share your feedback with him — recognition like this truly means a lot to our team. 😊
Thank you again for choosing SmileSet!
-The SmileSet Team
S
Sheila Herbert · 1 review · Experienced 2026-01-18 ·
★★★★★
Worst company I’ve ever had to work with…
After receiving the set, I sent my impressions back, and I never heard back from them for several weeks. I seen them advertise on FB so I decided to reached out and asked where mine were! They sent me an email back stating that they sent me an email to my spam folder saying my impressions were no good and that I had to have them redone for an additional cost to me. At this point it had been a couple of months and I was over it. It was costing me 600.00 for something that I wasn’t sure I would ever get. I just wanted a refund and when I asked for one, they refused. This company was out nothing and had my money and wanted to charge me more money to continue to make molds they claim didn’t work out the first time. It was paid for through Klarna, and i was still making weekly payments on it. So i contacted klarna and told them i tried to cancel and I received nothing . This company tried to say my 14 day cancellation period was past. Well, I don’t have the merchandise so they can’t keep my money for something I don’t have. In the end Klarna went to bat for me and I got my refund. If I could give these scammers a minus 0. I definitely would
Reply from SmileSet2026-05-20
We’re very sorry to hear about your experience and appreciate you taking the time to share this feedback. We would truly like the opportunity to look into this further, as there are several parts of your experience that do not align with our standard process.
At SmileSet, customers are never charged additional fees for Impression Kit retakes, and we also offer a 30-day money-back guarantee that does not begin until aligners are delivered. Because of this, we would like to review your account and communications more closely to better understand what may have occurred here.
Unfortunately, we have not been able to locate your account based on the information currently available in your review. We have reached out privately through Trustpilot requesting additional information so we can investigate this further with our team.
We sincerely apologize for any frustration caused and hope to have the opportunity to learn more about your experience directly.
-The SmileSet Team
S
Stacy · 6 reviews · Experienced 2026-05-13 ·
★★★★★
I am trying to cancel and Smile set is…
I am trying to cancel and Smile set is giving me a big runaround. My dentist told me not to proceed, so I contacted Smileset and they keep trying to talk me out of canceling and will NOT give me an address to turn the unused kit. I am having a LOT of stress. It is so hard to talk to a real person who can help me get my money back. Filed a claim with the Better business bureau and set up a dispute with my credit card company. I do not recommend. you'll have trouble contacting anyone if things of wrong. Stacy
Reply from SmileSet2026-05-18
Hi Stacy,
We’re very sorry to hear that this experience has caused additional stress and frustration. We always want customers to feel supported and informed throughout the process, so we sincerely apologize if your experience has felt difficult or unresolved.
Our team’s intention is always to ensure customers are aware of all available options before moving forward with a cancellation, but we sincerely apologize if those conversations felt frustrating or overwhelming. We also apologize that we’re unable to locate your account based on the information provided in this review alone.
We have noted your BBB case and will review it as quickly as possible so we can follow up directly and help get this addressed. In the meantime, if you would prefer immediate assistance from a live representative, please give our team a call at 855-604-7052 so we can better assist you with next steps regarding your order and return process.
We truly appreciate the opportunity to look into this further for you.
-The SmileSet Team
SmileSet claims to not be SmileDirect, but they are! They took over the same social media pages, use the same equipment, same people, and they claim to have evolved into smileset. JOKE AND SCAM OF A COMPANY! I have awful tmj because of this company and their “tools/equipment”. I wish I could sue them. I will never recommend smileset/smiledirect to anybody. ever. I hope those who read this take this as your warning to stay away. These guys will likely go bankrupt under their new name, too.
Reply from SmileSet2026-05-18
We’re truly sorry to hear how negatively your previous experience impacted you, and we completely understand why you would feel frustrated and cautious moving forward. Concerns involving discomfort or TMJ symptoms are absolutely serious, and we genuinely sorry to hear that you went through that experience.
We do want to respectfully clarify that SmileSet is a separate company and not SmileDirectClub. While SmileSet utilizes certain technology and assets acquired following SmileDirectClub’s closure, we operate independently with our own policies, processes, and customer care teams.
At SmileSet, every aligner case is reviewed and prescribed by a state-licensed treating doctor who determines whether treatment is appropriate, and patient safety remains our top priority. We also always encourage anyone experiencing TMJ concerns or discomfort to work closely with their local dental provider for individualized care and evaluation.
We truly wish you the best moving forward!
-The SmileSet Team
K
Kath · 4 reviews · Experienced 2026-05-15 ·
★★★★★
DONT TRUST THIS COMPANY
Don’t trust these people. They’re the same company as Smile Direct Club. Google it.
It all starts all well and good but they will steal your money eventually.
They’re now deleting my comments on their instagram page (which was once called smile direct club, they’ve now renamed it) warning people.
Reply from SmileSet2026-05-15
We’re sorry to hear about your frustration, and we’d like to clarify a few important points.
SmileSet is a separate company and is not affiliated with SmileDirectClub, though we do utilize technology and infrastructure acquired from the former company following its closure. Our goal has been to continue providing support and treatment options to customers looking for affordable smile care solutions.
We absolutely understand that customers may have concerns or questions, and we’re always happy to review those directly. If you would like additional assistance, please feel free to contact our support team at [email protected] so we can look into your specific situation further.
– The SmileSet Team
s
steve · 2 reviews · Experienced 2026-05-12 ·
★★★★★
He was very quick to fix my problem
He was very quick to fix my problem, thanks again.
Reply from SmileSet2026-05-13
Thank you for the kind review! 😊 We’re so glad to hear your issue was resolved quickly and smoothly. We truly appreciate you taking the time to share your experience, and we’ll be sure to pass your thanks along to the team!
-The SmileSet Team
J
Johann Smith · 1 review · Experienced 2026-05-11 ·
★★★★★
Calvin caught an ordering error I made…
Calvin caught an ordering error I made where I didnt say I was an existing customer and would have had to wasted time and money on an impression kit I didnt need. Major hassle avoided thanks to him.
Reply from SmileSet2026-05-13
Thank you so much for sharing this! We’re incredibly happy to hear Calvin was able to catch that before you went through the extra time of a new Impression Kit.
Our team always wants to make sure customers are set up correctly from the start, and we’re so glad Calvin could step in and help avoid that hassle for you. We’ll be sure to pass along your kind words to him as well — I know he’ll really appreciate it! 😊
-The SmileSet Team
D
Danielle M · 1 review · Experienced 2026-04-06 ·
★★★★★
⭐☆☆☆☆
⭐☆☆☆☆
Very disappointed with Smile Set. I completed my impressions over a month ago and still have not received any response about whether I’m even eligible for a treatment plan. I’ve called twice trying to get an update and have gotten nowhere. The lack of communication and follow-up has been extremely frustrating. At this point, I can’t recommend this company based on my experience.
Edited to add… All of my pictures and impressions have been received and are uploaded. The two times that I’ve called they have said they are still waiting for the provider to review my impressions. Smile Set is not waiting on me, they have not reviewed what I submitted within the appropriate time frame. Not sure why a review would prompt different attention to a problem than an individual call.
Reply from SmileSet2026-05-08
Hi Danielle,
We’re very sorry to hear about your frustration and completely understand how disappointing this experience has felt. Communication is incredibly important to us, and we sincerely apologize that you feel you have not received the support or updates you were looking for.
Unfortunately, we are unable to locate your account from this review alone without additional information such as your last name, email address, or order number. In many cases where treatment plans are delayed, it is because we are still missing required items in the customer portal, such as photos or completed medical/dental forms needed before a doctor can review and create your treatment plan.
Please log into your customer portal here to make sure all required items have been submitted:
https://portal.smileset.com/login
You are also more than welcome to give us a call at 855-604-7052 so we can look further into your account and help provide a clearer update.
We truly apologize again for your experience and appreciate the opportunity to help resolve this for you.
Warm Regards,
Erika
Manager, SmileCare Support
SmileSet