Smooche is a solutions-oriented beauty brand, creating a world where everybody feels confident. For perfect lips, lashes, brows and skin.
Written by the business, not verified by us.
Is smooche legit?
smooche (smooche.com) has a 4.2 out of 5 rating on OK.one, based on 221 user reviews collected here. It is listed under Beauty & Well-being and its reputation is good. 82% of reviews are 4 stars or higher and 13% are 1 star; The business has replied to 91% of negative reviews; Reviews mostly discuss Product, Customer service, Quality. Last updated 2026-08-26.
What reviewers say
AI generated
Reviewers overwhelmingly had a great experience with this company. Many loyal customers frequently praise the dedicated support team for their prompt, friendly, and efficient assistance when resolving any unexpected delivery or ordering issues. Many happy reviewers note that the unique foundation blends exceptionally well, stays fresh throughout the entire day, and provides a truly natural look.
However, some customers also noted that the foundation did not match certain skin tones well, occasionally appearing too pale, thick, or cakey on application. A few other people also felt that the cosmetic product settled noticeably into fine lines or caused mild skin irritation during daily wear.
Auto-generated from all reviews of this business. For reference only.
I bought colour changing foundation on the advertised term that stated you could get a full refund after trying it. This is not true. AI offered store credit. I’ve emailed them 6 times but they won’t respond. This foundation is not fit for purpose. Awful product.
Reply from smooche2026-08-25
Hi Julie,
We’re sorry to hear that you had this experience, and we’d love to make things right. However, we couldn’t locate your order based on the review alone. Could you please share your order number with us? This will help us look into the issue and assist you as quickly as possible.
You can reach us at [email protected] or reply here with your details. We’re happy to help!
Warm regards,
The Smooche Team
1049274 genrev was amazing, well done customer service for such a lovely helpful person
Reply from smooche2026-08-25
Hi! 💖
We're so glad Genrev was amazing and provided such lovely, helpful customer service! Thank you so much for sharing your order number and taking the time to leave us a review! ✨
Warmly,
The Smooche Team
Easy to order. Fairly quick delivery.
First application of product was not so good, but once I used a good quality base moisturizer, then applied Smoochee with a brush, I found tge color & application process to be flawless.
Reply from smooche2026-08-25
Hi Wanda! 💖
We're so glad to hear that pairing the product with a good moisturizer and applying it with a brush gave you a flawless finish and color! Thank you so much for sharing your helpful tip and for taking the time to leave a review! ✨
Warmly,
The Smooche Team
I ordered this foundation, hoping it was gonna work. Unfortunately, it did not work for me at all. I immediately sent an email to the company and they quickly responded within two days maybe even a day and a half, and at first they offered me Store credit, but I simply declined it. I just wanted a refund. GENREV was great at responding quickly & efficiently. Because of how easy this was and the customer service was so great. I might purchase something else later in the future.
Reply from smooche2026-08-25
Hi Laura! 💖
We're so glad Genrev was able to help you out quickly, handle your refund efficiently, and give you such a great customer service experience! We're sorry to hear the foundation didn't work out for you, but we truly appreciate your sweet words and hope to welcome you back in the future! ✨
Warmly,
The Smooche Team
Carla 1131260 was very helpful and solved my refund quickly
Reply from smooche2026-08-25
Hi Jennifer! 💖
We're so glad Carla was very helpful and solved your refund so quickly! Thank you so much for sharing your order number and taking the time to leave us a review! ✨
Warmly,
The Smooche Team
I received my order very quickly, which was great. When I first tried the product I noticed how smooth it was and that it matched my complexion right away. It was very easy to apply and easy to remove at the end of the day. It didn't feel heavy on my skin at all.
Reply from smooche2026-08-25
Hi RF! 💖
We're so glad your order arrived quickly and that you loved how smooth, lightweight, and perfectly color-matched the foundation felt on your skin! Thank you so much for taking the time to share your wonderful experience and review with us! ✨
Warmly,
The Smooche Team
This is the best foundation! I am 60 and I just look better than ever. No cakey, dry, sink into every crevice looking skin. Matches my skin perfectly and just looks dewey and fresh all day! Thank you for breaking my American drug store foundation habit. I will purchase again!
Reply from smooche2026-08-23
Hi Laurie,
Thank you so much for your amazing review! 💕 We're thrilled to hear that Smooche has become your new favorite foundation and that you're loving its lightweight, fresh, and natural finish.
We truly appreciate your support and look forward to having you shop with us again!
Warm regards,
The Smooche Team
I really wanted to love the product but it did not change to my skin tone AT ALL! I looked like a ghost. I tried a few times and really wanting to love it, but it did not change and kept the white cast. I even let it sit on my skin hoping that the air would maybe change it, but it still was white. Not too happy with it, but the company was great to give me credit to purchase something else on their website. Thank you GENREV for your great customer service! Order number 1048300 - Sonia
Reply from smooche2026-08-23
Hi Sonia,
We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.
Looking forward to assisting you!
Warm regards,
The Smooche Team
Excellent customer service CARLA regarding my order 916923
Reply from smooche2026-08-23
Hi Gianpaolo,
Thank you so much for your kind review! 💕 We're delighted to hear that Carla provided excellent customer service and was able to assist with your order.
Warm regards,
The Smooche Team
Carla helped me resolve issues with a couple of orders I received. I had some issues and not only did she listen to my concerns but she also made sure to explain my options thoroughly so that we could find a resolution. I really appreciate the prompt response and resolution.
Reply from smooche2026-08-23
Hi Wendy,
Thank you for your wonderful feedback! 💕 We're so glad Carla took the time to explain your options and help find a resolution. We truly appreciate your kind words!
Warm regards,
The Smooche Team
I ordered the Smooche foundation and it didnt work out for me. I contacted Carla and she immediately issued me a refund just like the ad promised. It’s not very often that companies stand by their product or their promises. I was very impressed with the professionalism and efficiency in handling the refund process. Thank you Smooche and thank you Carla. I would recommend this company as they stand by their product and their promises.
Reply from smooche2026-08-23
Hi Julie,
Thank you so much for your thoughtful review! 💕 We're delighted that Carla was able to make the refund process quick and hassle-free. We truly appreciate your kind words and recommendation!
Warm regards,
The Smooche Team
I had ordered the Smooche Foundation in hopes that it would work. Unfortunately, the results were not what I expected. I sent an email to the company, explaining how I felt & CARLA helped me. She was great.
Sorry it didn't work out for me.
Thank you,
Clara
Reply from smooche2026-08-23
Hi Clara,
Thank you for sharing your experience! 💕 We're sorry the foundation wasn't the right fit for you, but we're happy to hear that Carla was able to assist and make the process easier.
Warm regards,
The Smooche Team
Deserves no star at all. The foundation isn't suitable for my skin tone, contacted them and was offered store credit, I don't want this. Wanted a return and refund but have been ignored, no reply to my emails, bad customer service. There company says money back guarantee but this isn't true....Please avoid!!! Scamming company!!!
In reply to smooche who told me to reach out, i did via email and had no reply. My order number is 1202489
Update...sent email and got a response from AI, not even a real person can assist you and its the same generated email. When replied, still no answer....SHOCKING!!!!
Reply from smooche2026-08-23
Hi Tracy,
We’re sorry to hear that you had this experience, and we’d love to make things right. However, we couldn’t locate your order based on the review alone. Could you please share your order number with us? This will help us look into the issue and assist you as quickly as possible.
You can reach us at [email protected] or reply here with your details. We’re happy to help!
Warm regards,
The Smooche Team
Carla was extremely helpful in her communicaton and ultimately replacing a damaged Smooch Colour Changing Foundation for my Order No. 1031759!
Thank you Carla
Reply from smooche2026-08-23
Hi Lesley,
Thank you for your wonderful review! 💕 We're so glad Carla was able to assist you with your damaged foundation and arrange a replacement. We truly appreciate your patience and support!
Warm regards,
The Smooche Team
Carla (order no 1096648) has been so helpful dealing with my issue.
It has meant that I will probably buy from you again as she made dealings effortless
Thank you Carla
Reply from smooche2026-08-23
Hi Debbie,
Thank you so much for your kind words! 💕 We're delighted to hear that Carla made the process effortless and that her support has encouraged you to shop with us again.
Warm regards,
The Smooche Team
I ordered the foundation( order# 1138455) but sadly it wasnt a good match for me so CARLA assisted me straightaway and allowed me to try a different product. I think that's a great response from a cosmetic company as online orders can be tricky. Well done Smooche.
Reply from smooche2026-08-23
Hi Melanie,
Thank you for sharing your experience! 💕 We're glad Carla was able to assist you promptly and offer a solution that worked for you. We truly appreciate your kind words and support!
Warm regards,
The Smooche Team
A great product that helps to even out the sikn tone.
Reply from smooche2026-08-23
Hi Christina,
Thank you so much for your lovely feedback! 💕 We're delighted to hear that Smooche helps even out your skin tone.
Warm regards,
The Smooche Team
Order number 1122894
I recently ordered for the first time as thought I would try the colour changing foundation, it does what it says it certainly changes colour! I thought I looked a little pale but saw on some reviews it says make sure you moisturise, I did this and looks better.. even though the colour is a little pale I’ve popped a little bronzer on and it looks good. My skin does look better. I have dealt with CARLA at Smooche who has been brilliant, and subsequently gone back to order the lip liner and brow pencil to give them a try. Customer service is brilliant.
Reply from smooche2026-08-23
Hi Theresa,
Thank you so much for your wonderful review! 💕 We're thrilled to hear that you're enjoying the foundation and that moisturizing helped you achieve an even better finish. We're also so glad Carla was able to assist you!
We hope you love your new lip liner and brow pencil as well. 😊
Warm regards,
The Smooche Team
The product burn my skin sent two emails no reply apart from asking for reviews and more offers
Reply from smooche2026-08-23
Hi June,
We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.
Looking forward to assisting you!
Warm regards,
The Smooche Team
Excellent product and excellent service, I love my smooches.
Reply from smooche2026-08-24
Hi Agnes,
Thank you so much for your wonderful review! 💕 We're thrilled to hear that you're loving your Smooche products and having such a great experience with both the product and service.
Warm regards,
The Smooche Team
Meroda Cosmetics
Skincu
Elavate
Lulutox
Miracledeparis
Halara
Wellaray Coffee Booster