Since its inception by co founders William Barr and Michael Strmac in 2002, Universal Windows Direct has lived by the philosophy of CANEI - "Constant and Never Ending Improvement". This philosophy holds true in all aspects of our business, from sales and marketing to installation and service and has catapulted UWD from a small, local home improvement company to one of the largest exterior remodeling companies in the country. Every one of our employees strives continuously to be the best in the business at what they do and provide our customers with only the highest levels of sales, service, and support. We think our company's history speaks to this goal and to the power of what we can accomplish by never settling.
Written by the business, not verified by us.
Is Universal Windows Direct legit?
Universal Windows Direct (universalwindowsdirect.com) has a 3.7 out of 5 rating on OK.one, based on 101 user reviews collected here. It is listed under Construction & Manufacturing and its reputation is mixed. Opinions are polarized: 66% rate it 4 stars or higher while 26% give 1 star; The business has replied to 45% of negative reviews; 17 of them were added in the last 12 months. Last updated 2026-09-05.
OUTRAGEOUS Prices and High Pressure Sales Techniques
I wanted siding for our modest single wide mobile home plus new gutters. A Universal Windows guy came out and spent 1 and a half boring hours puffing up his company. The spiel was that they have the best installers, the best product, the best Customer Service etc etc etc. I have since seen online that they totally rip people off with shoddy installation and wrong size windows, siding, doors, etc
I was expecting new siding and gutters maybe $5000 or $6,000. The guy looked me right in the eye and quoted me a price of $67,000. YES $67,000!!! I almost became instantaneously incontinent right in my easy chair. You could purchase a new mobile home for that. I looked over at my wife when he said $67,000 and she looked deathly pale. The room started to spin....$67,000!!!
He kept pressuring me to sign a contract right away. Over and over he wanted my signature and said this was just a quote not a contract. He kept on wanting my signature. I am so glad I said no because I read online reviews after he left and I found out that it was a standard practice of their sales people to trick and deceive people into signing a "quote" whereby they are on the hook for THOUSANDS of $$$$ Please folks PLEASE for your own good STAY Away from these people.
Reply from Universal Windows Direct2025-04-01
Hello. Thank you for making us aware of your experience with us. A manager has been made aware of your situation and we are working on the best resolution. We will be in touch with you shortly. We appreciate your patience with us at this time. -SS
Recently had a salesman come by for an estimate on 12 windows. After an hour and a half I had to cut him off due to another appt. Did not get an estimate till the next day via email. Was supposed to be buy 2 get 2 free.
Once I got the estimate I found it was a lump sum.
I asked for an itemized estimate so I could see which ones were the free ones to justify the cost.
The response was it's 50% off MSRP!
ITS NOT BUY 2 GET 2 FREE.
Reply from Universal Windows Direct2025-04-01
Hello. Thank you for making us aware of your experience with us. A manager has been made aware of your situation and we are working on the best resolution. We will be in touch with you shortly. We appreciate your patience with us at this time. -SS
Second time I used them upstairs windows are what they advertise i requested same installer he did a wonderful job 18 degrees outside he was very efficient with replacement the whole job looks great
Reply from Universal Windows Direct2025-02-18
Thank you for the stellar 5-star review! We're delighted to hear that you're pleased with our window installation services. Your satisfaction is our priority, and we appreciate your trust in Universal Windows Direct for your home remodeling needs. -SS
Recently bought 4 windows, and got 2 for free. Project cost $13,142, Price per window $3,2885.50. Did not receive itemized invoice when I ordered, if I had, would have cancelled the windows. Still haven't received an itemized invoice. Window Cost Calculator on the internet said to expect Universal Windows Direct to have prices fall between $450 and $1300. This is nearly a 300% overage which is usurpment
Very pleased with my recent purchase of replacement windows for my rental property.Very impressed with the quality of the workmanship and installation.Highly recommend them!
Reply from Universal Windows Direct2025-02-06
Thank you for the stellar 5-star review! We're delighted to hear that you're pleased with our window installation services. Your satisfaction is our priority, and we appreciate your trust in Universal Windows Direct for your home remodeling needs. -SS
The installers were knowledgeable friendly courteous and kind they did a great job they took all trash with them left nothing behind I recommend them and this company to other people who are looking for quality Windows
Reply from Universal Windows Direct2025-01-29
Thank you for the stellar 5-star review! We're delighted to hear that you're pleased with our window installation services. Your satisfaction is our priority, and we appreciate your trust in Universal Windows Direct for your home remodeling needs. -SS
Excellent quality and excellent service. Very pleased with our new windows from Universal windows and the installers were also very professional and polite to work with. Highly recommend Universal Windows Direct.
Reply from Universal Windows Direct2025-01-29
Thank you for the stellar 5-star review! We're delighted to hear that you're pleased with our window installation services. Your satisfaction is our priority, and we appreciate your trust in Universal Windows Direct for your home remodeling needs. -SS
Excellent instalation of windows. The gentleman called and informed us he would be a little late due to a trailer flat tire. He immediately began removal of old windows. He was efficient, the first window was in in no time. The larger pair went in just as fast. He sealed the inside of the windows first. Then worked on outside. They look amazing. Extremely happy with the windows. Will use them again. M. Huebner, Stoughton WI
Reply from Universal Windows Direct2024-12-16
Thank you for the stellar 5-star review! We're delighted to hear that you're pleased with our window installation services. Your satisfaction is our priority, and we appreciate your trust in Universal Windows Direct for your home remodeling needs. -SS
I’m over the moon this journey to have my window replacement has been a smooth transition Katie is lovely in the office Josh arrived to fit my window and has just completed fantastic work he was very professional his workmanship is second to none amazing company thank you 😀
Reply from Universal Windows Direct2024-12-09
Hello, Susie. Thank you for the 5-star review! We truly appreciate it. Please don't hesitate to reach out if you need anything! -SS
Thank you for the stellar 5-star review! We're delighted to hear that you're pleased with our window installation services. Your satisfaction is our priority, and we appreciate your trust in Universal Windows Direct for your home remodeling needs. -SS
Universal Windows direct Baltimore
The service promised (Window Install) was to be completed by 26 September 2024 and the service hasn't been completed/delivered. I was misquoted my window installation completion date and was not informed of a charge order, which delayed my window install for 2 months, per management. Don’t believe salesperson (Josh) is still with the company, because I asked for a return call from him to explain what was the issue with my delivery date. The return call never happened. Get all conversation agreed upon in writing and verified it's correctness. Do not rely on their contract to cover the verbal agreement made between you and the salesperson. As they will continue to reference their contract as their guide for all non deliveries, and any other issues that may occur. Universal windows will disregard the agreement that was stated between you and the salesperson, which I relied on the salesperson to note my concerns. That wasn't done and my explanation didn’t matter when talking with Universal Windows’ Management. My delievery date was very important to me because I was to be on Int’l travel the end of September 2024. Work/order hasn’t been completed yet (11 November 2024).
Reply from Universal Windows Direct2024-11-18
Thank you for taking the time to share your feedback with us. We genuinely appreciate your input and apologize for any inconvenience you may have experienced. Your satisfaction is our priority, and we would like to address your concerns promptly. To discuss your feedback further or to resolve any issues, please feel free to contact our customer service team at (855) 293-7813 or [email protected]. We value your business and are committed to ensuring your experience with Universal Windows Direct is positive. Thank you for bringing this to our attention, and we look forward to the opportunity to make things right. -SS
They took extra time and care to install the windows and we're very fast and efficient I'm happy with there service thanks lots!
Reply from Universal Windows Direct2024-11-11
Thank you for the stellar 5-star review! We're delighted to hear that you're pleased with our window installation services. Your satisfaction is our priority, and we appreciate your trust in Universal Windows Direct for your home remodeling needs. -SS
Jesse was great to work with. He explained everything he did & was great with our dog. He cleaned up every scrap of debris. Except for the windows, you'd never know he was here. Thank you to Universal Windows for an exceptional product and an amazing installer!
Reply from Universal Windows Direct2024-11-11
Thank you for the stellar 5-star review! We're delighted to hear that you're pleased with our window installation services. Your satisfaction is our priority, and we appreciate your trust in Universal Windows Direct for your home remodeling needs. -SS
Changed my google review from a 5 to a 1. They did not have all of the pieces they needed to finish the work. I figured another week all would be taken care of. Months later and multiple visits and still not complete. Tried to speak to someone that had some authority got nowhere. Had an individual call me from there to ask how satisfied I was, i let him now, quite friendly I might add, that I was very dissatisfied, and he hung up. They just don't care that a customer has to make arrangements to be here for them to finish work that never gets finished. I will never use this company again.
Reply from Universal Windows Direct2024-11-05
Hello, Dave. Thank you for making us aware of your experience with us. In an effort to resolve this, I will need more information to find your account in our system. Please send a direct message to us or email [email protected] with your contact information and we will be sure to reach out. - SS
Thank you for the stellar 5-star review! We're delighted to hear that you're pleased with our window installation services. Your satisfaction is our priority, and we appreciate your trust in Universal Windows Direct for your home remodeling needs. -SS
I paid 2000 for a picture window waited 8 weeks and they show up with a window that was 12 inches wide instead of 8 feet. Now told it will be another 8 weeks. Wasted my time. Not happy. No confirmation they will order the right window this time.
Reply from Universal Windows Direct2024-10-23
Hi Charles, thank you for the feedback and I apologize that we weren't able to complete your install as anticipated. After reviewing your account, I see you were able to connect with the warehouse manager and he is aware of the mismeasured window. They will get the service started as soon as possible, please look out for emails from us regarding the production timeline for the third window. Thanks for your patience! -SS
This was an awesome experience.
The windows are amazing.
I will definitely use universal windows on my next project.
Reply from Universal Windows Direct2024-10-28
Thank you for the stellar 5-star review! We're delighted to hear that you're pleased with our window installation services. Your satisfaction is our priority, and we appreciate your trust in Universal Windows Direct for your home remodeling needs. -SS
Crap quality install. Wish I could attach photos. Truly horrible.
Reply from Universal Windows Direct2024-10-28
Hi, At Universal Windows Direct of Milwaukee, we aim to provide positive experiences at all times. Is there anything we could do to make it better? Please let us know at [email protected]! -SS
I want to let y’all know that Carlo Tomasi, our UWD sales person was terrific. He explained everything about the company and the products. When I had any questions he answered them. He went above and beyond in making sure that we were satisfied. I appreciated the fact he didn’t just make the sale but followed through until they were installed and I was happy.
Reply from Universal Windows Direct2024-10-21
Thank you for the stellar 5-star review! We're delighted to hear that you're pleased with our window installation services. Your satisfaction is our priority, and we appreciate your trust in Universal Windows Direct for your home remodeling needs. -SS
Sales reps are way too pushy. I do not need them calling me once a month asking what improvements I need, trying to schedule a sales rep out for a quote and not taking no for an answer. I spent $15,000 to replace all my windows stop calling me and trying to get more money out of me. I will call when I’m ready. It’s so frustrating when a sales rep does not take no for an answer.
Reply from Universal Windows Direct2024-10-21
Thank you for taking the time to share your feedback with us. We genuinely appreciate your input and apologize for any inconvenience you may have experienced. Your satisfaction is our priority, and we would like to address your concerns promptly. To discuss your feedback further or to resolve any issues, please feel free to contact our customer service team at (855) 293-7813 or [email protected]. We value your business and are committed to ensuring your experience with Universal Windows Direct is positive. Thank you for bringing this to our attention, and we look forward to the opportunity to make things right. -SS
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